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The Rural Voice, 2006-07, Page 16Farmers from other commodities are re-examining the potential of raising sheep. Greener pastures Farmers are flocking to the sheep industrg from other sectors as theg see an untapped market right at home Story by Keith Rouston Steve Jones travels across Canada in his various jobs. as president of the Canadian Livestock Genetics Association, General Manager of the Canadian Sheep Exporters Group, managing director of Wicketthorn Livestock and owner -operator of Cornerstone Genetics International and -he gets excited by what he sees in the sheep industry. "We see a huge increase in people interested in either entering the sheep industry or expanding their flocks," says Jones who is new to sheep himself, only having added sheep to the mix seven years ago. "And we still see great opportunity in the sheep industry when other sectors of agriculture are under pressure." Jones has 80 purebred Texel ewes 12 THE RURAL VOICE as part of his operation near Dutton. He holds an auction each July to sell breeding stock. The sale attracts 300 people who are served lamb at a reception before the sale. Jones says a lot of people are becoming intrigued as to what they can make from sheep. Some are looking to diversify their farming operations. Some are looking to switch. "People think it's not cool to keep sheep," he says. Nobody wants to take a look at sheep but when they do they're surprised. But now a lot of people who have been in dairy and beef who are good managers are coming into the sheep business, says Jones. Brian Atkinson of the Barrie area sees the change. Atkinson has a 300 - head purebred herd plus a few commercial ewes. He shows stock at shows across Canada and sells meat to high-end Toronto restaurants. He finds that about half the buyers of his purebred stock are people who are getting into sheep. He gets phone calls and emails on a regular basis from people interested in getting into sheep. When people investigate the sheep business they discover that their cash turnover is faster, he says. While $20,000 won't do much for you in beef, dairy or hogs, it can make a difference in sheep. The people entering the industry now are a business -oriented group, Atkinson says. "We see people who have done their homework, who see the facts."