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The Rural Voice, 2006-05, Page 34A Division of Ultimate Linings Specializing in Sprayed -on Bedliners • Permanent bonding seal against water. rust and corrosion. • Adds to truck resale value. • Available in a variety of colours. • Semi skid resistant surface keeps cargo secure and allows for easy loading and unloading. • Great insulator and soundproofing qualities. • Environmentally safe: 100% solids with no V.O.C.s or C.F.Cs. • Resistant to common chemicals including chlorine, automotive fuels, diesel fuel• paints. salt water and much more' T-ROY'S TRUCK TOYS & ACCESSORIES - "2 A T" 8454, Road 165 RR 1, Listowel N4W 3G6 Ph: (519) 291-9108 Fax: (519) 291-5974 30 THE RURAL VOICE plan is a living document that should he integrated into daily operations. Successful value -adders develop a team to help achieve their goals (this may be your family) and they share their plan with the team. "None of us is as smart as all of us," Morton says. To be successful, you will need new skills, Morton warns. Take a hard look in the mirror. he says: what you see is what you will take with you to yournew business venture. Those who prove successful usually take calculated risks and leverage existing resources. They take a new look at old things and figure if there is a way to make money from it. They do what works for them and they're patient and grow into the opportunity. They develop a unique brand identity and test the market. They also find a champion. The benefits of adding value include increased income margins and profits, diversification. niche market opportunities. more jobs on "None of us is as smart as all of us." the farm for family members, more control of your markets and new job satisfactions. These must be weighed against the cost of value -adding: it takes time and resources. it requires market development and distribution channels, may bring you up against food safety compliance rules and food inspectors from various levels of government; will require you to increase your insurance coverage. may involve a change in property assessment and may require payment of business taxes. While many sectors of agriculture are mature markets, organic food is growing at record rates of 20 per cent per year. Though less than two per cent of the market today, if current growth rates can be projected forward, organics could make up more than 25 per cent of the market by 2020. Fresh fruits and vegetables are what Morton calls the "gateway" products for organic. People come looking for fresh apples. carrots and broccoli but then move on to organic RJVUW Custom Manure Farms Ltd. Spreading y s N •sT< t,rfr !, yttt' .t` t � ,�.�� �, ea �,c� s, �' t.i ' ` ! , ,,% J' t;, a+s^`fin ;,;+r ., y" • ' ,;f. 'N, ' --... t;; r".•- ., '' , t � ` s.. Faster, Easier, More Effective - Air Purge system - drag line - t011ow soil maps - precise application using flow metre all equipment supplied - agitation for large tanks and raceway - long distance hauling available - disc injection Tel: 523-9362 Fax: 523-4917 40923 Cranbrook Rd. R.R. #4 Brussels Michael & Raymond Rammeloo 30 THE RURAL VOICE plan is a living document that should he integrated into daily operations. Successful value -adders develop a team to help achieve their goals (this may be your family) and they share their plan with the team. "None of us is as smart as all of us," Morton says. To be successful, you will need new skills, Morton warns. Take a hard look in the mirror. he says: what you see is what you will take with you to yournew business venture. Those who prove successful usually take calculated risks and leverage existing resources. They take a new look at old things and figure if there is a way to make money from it. They do what works for them and they're patient and grow into the opportunity. They develop a unique brand identity and test the market. They also find a champion. The benefits of adding value include increased income margins and profits, diversification. niche market opportunities. more jobs on "None of us is as smart as all of us." the farm for family members, more control of your markets and new job satisfactions. These must be weighed against the cost of value -adding: it takes time and resources. it requires market development and distribution channels, may bring you up against food safety compliance rules and food inspectors from various levels of government; will require you to increase your insurance coverage. may involve a change in property assessment and may require payment of business taxes. While many sectors of agriculture are mature markets, organic food is growing at record rates of 20 per cent per year. Though less than two per cent of the market today, if current growth rates can be projected forward, organics could make up more than 25 per cent of the market by 2020. Fresh fruits and vegetables are what Morton calls the "gateway" products for organic. People come looking for fresh apples. carrots and broccoli but then move on to organic