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The Rural Voice, 2005-10, Page 24more stuff in from South America. China is starting to drop in a lot of cheap flooring and trims. The furniture industry is even a way off. "I think the lumber industry itself is regrouping. 1 think it's trying to prepare for when China comes onboard. People are right to say that China is going to be a fantastic consumer but I honestly don't think that's going tohappen for 15 or 20 years until the Chinese people get enough money behind them to say 'I want', not 1 need' this, now." The answer to the industry's ills for the McGlynns has been adding value. The move to Mildmay was the culmination of dreams to build a kiln to sell dry wood instead of green lumber. "Kiln -dried doubles your market," Dennis explains. "You can sell it green or dry." Dennis had worked for several years at a kiln drying operation elsewhere and Bernie lured him back to the family operation by promising to build him a kiln. "It took 10 years," Dennis says with a smile. Plans were in the works to build a kiln at the Wingham mill when they learned about the availability of a bankrupt Mildmay mill that already had a kiln. They bought the Targe, modern operation and at first wondered if they should be renting out warehouse space because they had so much room, but now they need every square inch, says Dennis. They've added a second kiln, expanded the sawmill, and put up a storage shed to hold the dried lumber until it's needed. It took about three months to get the kinks out of the mill. after they took it over, Dennis says. Once they did, the new plant let their imaginations run wild. The next step after drying the lumber was to provide dimensional lumber — component parts for flooring or furniture -making. That opened up a real global market, Dennis says. "It's amazing how hard it is to see who's out there and doing what. That's a big struggle. I guess that's why some businesses do better than others: they have a knack of finding (customers) or run into people who are able to share that kind of information. A lot of it is asking the right questions: What else are you using. What else can I help you with? What can I do for you?" The timing of their entry into the dimensional wood market wasn't favourable. By the time the plant was ready for operation the market had dropped and they ran into customers who said they didn't need any product for the next six months. They were sitting with unsold product and wondering if they'd made the right move. "But the wheels turn and time goes on," says Dennis. Today the plant is busy and Dennis says he's amazed at how much they produce, but also realizes they're a tiny fraction of the industry — "a speck of sawdust in the pile". The family has a tradition of never wasting any wood and after about three years of selling dimensional wood they realized they had some wood that was going unused. They had to find a use for it and decided to create unfinished hardwood flooring to be sold through their own retail store. But in the age of convenience, "People don't like unfinished hardwood flooring" Dennis says now. "It doesn't matter how well it's made, there's a (only) a certain few people who will still choose unfinished hardwood flooring." Logs are squared using a circular saw, then cut using a band saw (above). A computerized line (below) lets four people process more wood with more precision than nine used to work. OCTOBER 2005 19