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The Rural Voice, 2005-03, Page 10"Our experience assures lower cost water wells" 105 YEARS' EXPERIENCE Member of Canadian and Ontario Water Well Associations • Farm • Industrial • Suburban • Municipal Licensed by the Ministry of the Environment DAVIDSON WELL DRILLING LTD. WINGHAM Serving Ontario Since 1900 519-357-1960 WINGHAM 519-664-1424 WATERLOO BARN RENOVATIONS • Renovations to farm buildings • Concrete Work • Manure Tanks • Using a Bobcat Skid Steer w/hydraulic hammer, bucket, six -way blade & backhoe BEUERMANN CONSTRUCTION R.R. #5 BRUSSELS 519-887-9598 or 519-887-8447 6 THE RURAL VOICE Keith Roulston Welcome to suburbia Keith Roulston is editor and publisher of The Rural Voice. He lives near Blyth, ON. Thirty-seven years ago come this spring I made a trip, with some trepidation, by subway and bus into the wilds of Scarborough to meet the people who would become my in- laws a few months later. I'd met Jill in downtown Toronto where both of us were studying, and was going to visit her home for the first time. I didn't have much experience with suburbia but my expectations were shaped by the homes I saw on Leave it To Beaver and My Three Sons, large homes filled with luxuries undreamed of in my farm house back home. When I got there I was surprised to find a little house built on a shoestring bud- get by a returning World War II vet on a lot large enough to qualify for Veterans Land Act financing. Things in the house weren't as far from my family's lifestyle as I'd worried. If I was a young man making that trip today I probably wouldn't have as much trepidation because now we all live in suburbia. Oh our lots are bigger, sometimes 500 or 1,000 acres, but we all pretty much imitate suburban living. I was 10 before the influence of television began to shape our vision of how life should be lived. Today we're been molded by televised perceptions of a "proper" life for half a century. In those days we still shopped in small stores in our neighbouring towns, saving gas wherever possible. Today we drive to regional shopping centres, just like my relatives in Pickering or Brampton. We drive farther in miles, though not perhaps in time, and shop in Walmarts or Zellers or North Reflections or The Gap just like them. Back then we ate at little locally - owned restaurants. Now we seek out the MacDonald's and Harvey's and Swiss Chalet and Tim Hortons just like someone from London. Nearly a century of isolation before the arrival of radio to connect us to the outside world had created a local culture in each community when I was young. People developed their own entertainments (in our south -Bruce community people played "Shoot" not euchre) had their own locally famous bands and danced at least some of their numbers to dances brought over by their Scottish, Irish or German forebears. Today Scarborough and Bruce County both want to be part of the latest Californian trend as seen in movies or on television, to be part of the global tribe. Our kids want to wear clothes from the.same retailers as kids from the suburbs with the same names on the hip or the chest. They wear sneakers in February through the snow because it's not cool to dress for an Ontario climate. It's a global phenomenon. My daughter, who lives in one of England's "new cities", complains about the "soulless" atmosphere because there are no shops unique to the local community but only carbon - copy outlets of national or international chains. But this seems to be the way we want it. It reminds me of when I was a kid. My mother used to bake bread but then a truck started making regular deliveries to the farms in our neighbourhood. We kids thought the spongy, white, super -processed bread it brought was a huge improvement to the homemade product. Times do change, though. Today many people have turned away from the homogenized product of the bread -baking factories. They want taste and texture and colour. Which is the future: continued white -bread homogeneity in which we all shop in the same chain stores, dress the same way and only differentiate ourselves with tattoos and the colour of our hair or do we return to communities that seek to be unique, not carbon copies of cookie - cutter suburbs? And is it even possible to switch, as we did with re - embracing bread with taste and texture?0