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The Rural Voice, 2003-10, Page 65PERTH ifilk County Pork Producers NEWSLETTER Pat Louwagie, President 519-393-6424 • The Rural Voice is provided to Perth County Pork Producers by the PCPPA. How do you remain optimistic in difficult times? Any opinions expressed herein may not necessarily reflect the views of the Perth County Pork Producers' Association. This is my second attempt at writing this newsletter. Usually I can think of two or three topics that I can write a 700 —800 word article which won't bore you to tears. This month, nothing. Lots of little things. Price (that's little?). Meat and bonemeal. COOL. Hog marketing. All the regulations coming down the tube. Lots of little things. Nothing to write a column on. Good thing I don't have to do this for a living. Do you ever wonder how Paul Mahon, editor at Ontario Farmer (or any editor, for that matter), comes up with something to write about every week? And yet, that is one of the first things I read when I pick up that paper. Perth councillors say that this column is one of the first things that they look to when they get this magazine. Talk about pressure. The Communications and Resolutions committee of the Perth Association has the responsibility to provide this column every month for The Rural Voice. It is totally voluntary to sign up for this committee. There are other committees. But usually five or six people sign up for this one. I guess we assume that we can actually write. We must also think that we have something to say. This may or may not be true. It is actually quite challenging because you are putting your thoughts on paper, for others to read, to agree or disagree with, to judge. That's the scary part. And yet, that's also the challenge. This year, one of the councillors suggested that everyone in the association should have to write one of these. Interesting idea. Great way of laying bare what people are thinking. Isn't that one of the main reasons for farm producer organizations, to hear the opinions and ideas from producers, to debate the pros and cons? It is also one of their bigger challenges. 2003 has not turned out to be one of our industry's better years. The price has very lacklustre for a second year. Profitability for producers and processors has been hard to come by. Amazing what a couple of cents difference in the exchange rate can do to your pocketbook. Our industry has changed from many producers and processors selling hogs through our own price determination system (the Dutch auction) and selling product mainly into our own market, to one which has seen fewer players becoming very dependent on the world for its markets. We have become somewhat an appendage of the U.S. industry since we derive our price from it for our product and for many of the commodities that we use, and depend on it so heavily for exports. Our processors have had some big challenges this year, as the exchange hits them every bit as hard as it hits us when they are trying to sell our product abroad. They have had several challenges from within our own borders, with an excess amount of cheaper beef available, as well as pork flowing into Ontario from Quebec. The meat packing industry is as cut- throat a business as our own, as I'm sure any 3P director can tell you. Packers are trying to reduce losses by reducing slaughter numbers. Several Pool Plus block contracts which are coming due this fall are not being renewed at this time. This will put pressure on Pool Plus returns because these pigs will have to be trucked farther afield, increasing costs. Prices offered on direct contracts are being rachetted down to the 100 per cent range. We are not an island onto ourselves, and many factors here and elsewhere affect what happens to our price and our profitability. How do we deal with these factors when it seems that, more and more, they appear to be out of our control? We can't influence exchange rates, but we see how this one factor has affected us this year. How is Country of Origin Labelling going to change our industry? Will we end up increasing finishing space in Ontario? Will all the new regulations coming down the tubes — environment and nutrient management, feed manufacturing regs, water source protection, quality assurance. etc — reduce our competitive edge? As Canadian producers, we take pride in producing safe and wholesome food, but are we caving in to more and more regulations which reduce the profitability of our industry and for no good reason? I hate being pessimistic when 1 write these articles. It is easy to be pessimistic. It takes effort to be an optimist. One of the things I remember from the price crash of '98 was how one market analylist told us that you knew you were at the bottom of the market when all you heard was bad news. I won't forget this. Market psychology. Very interesting. The struggle is in forcing yourself to think the other way. Yes, it seems we have lots of challenges. The challenges are always harder when the price hasn't been that great. And yet, Ontario has been able to buck the trends. We still have many different sizes of operations, a variety of production systems. We have been able to keep a marketing board intact when they have gone by the wayside in other jurisdictions. And for the most part, 1 think that producers are glad to have Ontario Pork to represent them. The board has some of its own challenges, such as service fee redistribution, councillor reduction, as well as all the industry issues that it deals with. How Larry, Curtiss and the rest deal with all the things thrown in their lap is beyond me, but they continue on. Is there really any better way? — Submitted by Jim Van Herk PERTH COUNTY PORK PRODUCERS' PORK PRODUCTS • Smoked Pork Chops • Fresh Pork Chops • Stuffed Loin Chops • Smoked Sausage • Smoked Cheddar Sausage • Bacon Burgers • Teriyaki Pork Steaks • Vittorio's BBO Sauce AVAILABLE FROM: Steve Hulshof (Kinkora)' 348-8167 Walter Bosch (Monkton) 356-9000 Ted Keller (Mitchell) 348-9836 OCTOBER 2003 61