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The Rural Voice, 2002-09, Page 40A vision for beef With the West's unsettled weather it makes sense to produce more beef in Ontario Don Shaver says By eith - o lston 146,; Andrew Shaver (left) has joined his father Donald in the Shaver operation. Donald McQ. Shaver defies expectations. Here's a guy who has tried to change the beef industry, not just in Canada but around the world with his Shaver Beefblend breeding program but one of his gre1test concerns is the survival of the small family farm. Here'sa guy who has shipped breeding stock around the world, yet worries about the plight of the beef industry in his own backyard in Ontario. Here's a guy who is trying to reshape the future of beef production, but is a devoted student 36 THE RURAL VOICE of history. Shaver's ideas are often at odds with many people's within the cattle industry. "I've got some really good friends and some awful enemies," he chuckles. "1 think everybody has a vision of how they'd like (the industry) to be and then there's the reality." The Shaver family's vision .of bringing to beef the same kind of genetic revolution they created in the poultry industry is definitely different from that of many in the beef industry and their reality is that this vision has not been enthusiastically embraced by the industry. The Shaver Beefblend development began more than 40 years ago with the goal of bringing to beef the same benefits of hybrid vigour that Shaver's father Donald McQueen Shaver brought to the poultry industry with his Shaver Starcross 288 leghorn-cross pullets. The aim was to create a blend of the genetics of unrelated beef breeds from different areas of Britain that had long enjoyed regional popularity. They later added continental breeds. None of the major breeds such as Hereford, Angus, Charolais or Simmental are included in the blend. "Our object," explains a company brochure, "was to offer 85 per cent of the world's cattle breeders a stock they could cross in their own herds that would be totally unrelated to their lines and thus maximize the effects of heterosis for our customers." People often have the mistaken impression that all animals have all nine bloodlines in them, Shaver says but generally there are only about six in each of the Beefblend sire or dam. The blend was chosen with goals to create easy keeping, docile animals with problem -free calving and early sexual maturity. Strong mothering ability, efficient feed conversion, rapid growth rate, excellent marbling, early finishing capacity and superior carcasses are also traits that were chosen for. They test 150 bulls a year, selling 50-75 into commercial herds. Over the years they're tested 2,500 of their bulls. Five or six herd sires are tested each year with one selected for semen collection and distribution to Shaver's franchisees. Like the poultry lines which were licenced to hatcheries, the marketing of Beefblend stock is through six licenced co-operators or franchisees across the country. They buy their stock from Shaver, then build up their own cow herd to the critical numbers needed. "Once they reach that they're basically just buying semen or bulls." "Our ability to have franchisees willing to purchase our leading genetic products is what finances our