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The Rural Voice, 2002-02, Page 51 Usually when people think of niche farming they think of small acreages or part-time farmers. Dr. Robert Church turned that idea on its head when he spoke at Grey -Bruce Farmers' Week. Church is part of a large family operation that stretches across three continents and extends past the farm into ag- related companies in the U.S. Church talked about how to gain a share of what he calls the "entertainment dollar", the extra value consumers are prepared to pay above the basic food cost. Pg. 20 Newsletters Perth County Federatioli 42 Rainy River Federation 43 Grey County Federation 44 Perth Pork Producers 45 Bruce County Federation 46 Huron County Federation 48 tJ The interior of this magazine is made from 65 per cent recycled paper. Both it and the cover may be fully recycled. r 1 THE RURAL VOICE Subscription form 1 year at $17.12 2 years at $28.35 (includes 7% GST) (U.S. 1 year at $22 2 years at $37) To: Address: Postal Code: Mail to: Please enclose payment. The Rural Voice, P.O. Box 429, Blyth, Ontario NOM 1 HO L J IJRA VOICE If farmers attending Crops Day at Grey -Bruce Farmers' Week were hoping to be surprised with good news about price expectations, they were sadly mistaken. The chances of major improvements in crop prices this year remain bleak, speakers said. Pg. 16 Columns Behind the Scenes Cover Carol Riemer 2 Keith Roulston 4 Robert Mercer 6 Jeffrey Carter 8 Mabel's Grill 10 Features Now what? After Hydro's privatization 12 Ingenuity in harnessin,g the wind 15 Cropping predictions 16 Organic cropping for fun and profits 19 Big time in niche markets 20 Life on the farm assembly line 24 Rural Living Recipes 28 Gardening 30 Decorating 31 Book Review: Culinary Herbs 32 Departments News 33 Business Centre 39 Classified 40 Calendar 41 Advertisers' Index 47 Management Markets 35 Agritech 37 Research Scrapbook 38 FEBRUARY 2002 1