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The Rural Voice, 2000-10, Page 20The First Long -Range Cordless Phone and Two -Way Radio. EnGenius NousTai,u Wa0.ES5^'a,ONE S,STFY SN -900 ULTRA • Long Range Up to 5 miles (8km) in open terrain and 11 floors in building' • Digital Two -Way Radio Full duplex, totally private and indepen- dent of the bose unit • Expandable System Grows with your business, up to 4 bose units and 36 handsets • Digital Security Frequency hopping technology ensures privacy COMMUNICATIONS 400 Huron St., Stratford, ON N5A 5T5 Office (519) 273-3300 Toll Free 1-800-565-9983 Fax (519) 273-4111 Cellular Phones, Pagers, Paging Systems 2 -Way Radios & Accessories © MOTOROLA Authorized Two -Way Radio Dealer Or visit us on the web at www.perthcomm.com Your Full Line 1 - Stop Communications Experts Cluttmtatic ROLLER BLOWER MILL RENTALS • 1800 bu./hr. capacity with low horsepower requirements • New Roller Mills from 1200 - 3600 bu./hr. • Selection of good used Roller Blowers MIDWEST FARM SYSTEMS INC. P.O. Box 280 Wellesley, Ont. 519-656-2352 Fax 656-3252 16 THE RURAL VOICE crackers being developed at Purdue University or soybean -like peanuts from California Polytechnic State University, Westerners are still not open-minded enough to exchange their wheat.flour for soy flour. However, as far as Kim Cooper is concerned, growth in the food grade speciality markets — at least for soybeans — is progressing at a satisfactory rate. As Market Co-ordinator for the Ontario Soybean Growers in Chatham, Cooper suggests the ties within the industry are strong enough to forge communication links, spot those emerging trends and keep producers well informed. "We have the Canadian Soybean Export Association which is involved with growers, exporters, government, researchers and the whole industry gamut," explains Cooper, adding that it's the exporters who are the actual trend -spotters. "So if there is a trend, they talk to their growers and try to keep them informed of what is happening." Cooper is also quick to agree with the challenge of convincing the majority of consumers of the versatility of tofu or that soy milk is the suitable and desired substitute to the dairy standard — even in light of the growing body of information that says soy -based foods are more nutritious in the long -run. For the most part, he believes the producers are doing what they can within the confines of available market opportunities. Another of the supporters of value-added specialty foods and their market establishment is Dr. Larry Martin, CEO of the George Morris Centre in Guelph. Martin has a hard- nosed reputation derived from his business -like approach and he makes no apologies for viewing value-added opportunities as the means to surviving the commodity mat+ket price crunch. But he also points out that the extra work involved with value-added, IP or specialty market items may not be for everyone. "What this does is describe why so many of us around agriculture suggest that people get away from producing commodities," says Martin, referring to price spiraling in corn, wheat and soybeans. "If you produce commodities, you're going