The Rural Voice, 2000-07, Page 28^S�
��
,*.�,.fi
lneke Booy
ice cream cones
from their •
Mapleton's Organic
dairy to her
husband Martin De
Groot (left) and
plant manager
Maurice Lambrecht.
COMPLETING
THE CIRCLE
Mapleton's Organic ice
cream isn't any ordinary
dairy product. It's made
right on the farm and for
some, it's also consumed
right on the farm, letting
consumers see where the
rnilk is made
Story and photos
by Sarah Caldwell
24 THE RURAL VOICE
It s ice cream and trozen yogurt
the way it used to be made, milk
straight from the cow, no artificial
ingredients, no hormones, no
genetically engineered products, no
colouring agents or chemicals. Sales
are taking off for the homemade
taste.
Mapleton's Organic, Canada's
first line of Certified Organic Ice
Cream and Frozen Yogurt, has taken
a sweet bite out of the retail market
since starting last year. They've just
signed a contract with Loblaw's to
supply frozen yogurt and ice cream
in 500 ml. containers in a special
organics section located in the larger
stores.
Around 200 independent health
food and fine food stores also carry
their product. Right now they are
doing market testing of their product
on the menu of the Valhalla Inn in
Toronto. Their low fat, high protein
frozen yogurt is being used by a few
health professions in low fat/high
protein weight loss programs.
In addition to their sales off the
farm, they also operate an ice cream
store at their farm located on
Wellington County Road 7 between
Teviotdale and Rothsay. A large sign
with an ice cream cone reading
"Mapleton's Organic — Made Right
on the Farm," greets visitors. As
customers pull up the drive, a store
with the pastoral country mural tells
visitors "Small is Beautiful."
Brightly decorated inside in shades
of blue, the store contains an ice
cream and yogurt freezer and a few
tables to stop and eat at. On the back
wall are windows that look into the
processing room with its silver tanks.
Seating is also available outside and
the Holstein cows can be seen