The Rural Voice, 2000-03, Page 26c'ln•conWILE MI
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24 THE RURAL VOICE
MARKETING
r.r
McEwan says there is mostly
good news for pork production on a
world wide basis and Canada, as a
low cost producer, is positioned to
take advantage of the preference for
pork in many countries.
In Ontario, he says, there seem to
be two solitudes: U.S. style vertical
integration directed by packers on
one side, independent family farms
on the other. We seem to be unsure
yet which model we'll follow.
Europet offers different models. In
Denmark there's a vertically
. integrated production model that is
• controlled by farmers. There, most
processing is done by producer -
owned packing plants. Retailers tell
the producers, through their
processing and wholesaling plants,
what the consumer wants.
Britain offers a third model
where retailers are the driving
force. Through their trace -
back system it is retailers who'tell the
producer and the packer what the
consumer wants.
Canada is still shipping a lot of its
pork out of the country as fresh, not
processed product, McEwan says. He
sees our industry moving to higher-•
margin processed meats such as deli
meats.
In future, rather than Canadian
pricing being based on U.S. pricing,
"I clearly think we're going to be
driven more by domestic and export
markets," McEwan said.
As well, new technology will give
more accurate carcass evaluations.
The electronic probes used in grading
now are still only 60-65 per cent
accurate, McEwan said. Some
producers are not getting what they
deserve from their pigs while others
are being overpaid. New probes will
reduce the errors.
The key to Ontario's success in
pork will be competitiveness,
McEwan said. "Relative to Europe,
we are low cost producers (Canada's