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The Rural Voice, 2000-02, Page 24CROP ADVISORY SERVICES ERB CROP MANAGEMENT SYSTEMS INC. Mervyn Erb, CCA Certified Crop Advisor Brucefield, Ontario NOM 1J0 (519) 233-7100 BRUCE CROP ADVISORY Michael Hunter, CCA Certified Crop Advisor R.R. 4, Ripley, Ontario NOG 2R0 (519) 395-0254 When you choose an Independent Crop Consultant "you are choosing independent advice." '.AICC MEMBERS: National Alliance of independent Crop Consultants SEED & GRAIN CLEANING SERVICES It's that time of year for EARLY ORDERING of your pedigree seed! Oats OAC Paisley AC Stewart Beans OAC Bayfield Barley AC Stephen Chapais Hamilton Morrison AC Sterling Stop in or call for prices on pedigree seed or custom cleaning & treating of your own seed BRANT QUALITY SEEDS INC. Cty. Rd. 10 N. of Hanover Phone: 519-364-1525 Fax: 519-364-3835 20 THE RURAL VOICE from the contract supplier, take it or leave it! The lower farm gate prices/free enterprise prices go, the easier it is to herd farmers into production contracts. You can dress it up and say it extends the farmer's hand further down the food chain, you can dress it up and say it's a response to consumer demands, you can dress it up and say it's'the only way for quality assurance, you can dress it up and say it's needed for ISO or HACCP, you can call it anythingyou want, but she still looks like Cinderella's ugly sister. The next 12 months will be the roughest ride for biotech- nology, but it will be the time frame needed to sort things out. When the massive segregation and labeling realities come to be understood by the public, food processing will then be understood by the consumer. The consumer wants value, taste and convenience. If there is going to be truth in labeling, then it is going to get very complex, as processed food products and ingredients come from around the world. The most acceptable applications of biotechnology are those that offer a clear and direct consumer benefit, as well as those that are perceived to be ethical and safe. However, public attitudes about agricultural biotechnology vary considerably among countries. Consumers from Canada, the U.S., Finland, Italy, Japan, the Netherlands, and Portugal are more positive about bioengineering than consumers from Britain, France, Austria, Germany, Sweden and Denmark. Britain and France are most negative as they've had mad cow disease, food retailer panic, Prince Charles, an effective network of activists and are anti-American in general. The Europeans are worried. Reports indicate that after a November non-GEO shopping trip to South America, European bean buyers were surprised to find Roundup Ready soybean seed had been "brown bagged" in Argentina and boot -legged into Rio Grande do Sul. The governor of the state of RGDS was offering farmers low interest loans (another word for debt)