The Rural Voice, 2001-04, Page 73PERTH 'Mk
County Pork Producers NEWSLETTER
Jim Van Herk, President
519-595-4863
• The Rural Voice is provided to Perth
County Pork Producers by the PCPPA.
Increasing value through supply -chain management
Any opinions expressed herein may
not necessarily reflect the views of
the Perth County Pork Producers'
Association.
I am writing this newsletter the
day after coming home from Ontario
Pork's Annual General Meeting. It is
also Ontario Pork's 60th
Anniversary. I am going to attempt to
capture the essence of the two days
just past which will probably not be
entirely possible. I will be taking
excerpts from the Chairman's Report,
Executive Director's Address
and some of the Resolution Report
2001.
I think one of the take-home
messages is the promotion of supply
chains as being the model for
producers, processors and retailers.
According to Dr. Vincent Amour
Brodu, supply chains are the vertical
integration of functional activities,
performed along the production,
procurement, processing and retail
supply chain continuum to enhance
customer and consumer satisfaction
and to increase chain partners'
competitiveness. In order to succeed,
those supply chains have to benefit
ALL partners, focus on customers
and consumers, minimize risk for all
partners and help partners seize new
marketing opportunities.
Dr. Gary Smith made a
presentation to the Canadian Meat
Council Annual Meeting in
Vancouver in February on
"Increasing Value by Supply -Chain
Management" which Clare Schlegel
attended. The biggest problem he
said is creating harmony in an
antagonistic industry that thrives on
win -lose relationships.
In order for everyone to succeed in
this chain it must not be controlled by
any one of the segments but must be
shared. It would have to be consumer
driven and not production drive. So
what are the consumer demands?
Consumer demand drivers are: Price,
Food Safety, Proper Nutrition,
Convenience, Taste and a Consistent
Quality, to name a few. When they
go back to the retailer to make a
second purchase will they find
exactly the same product that pleased
them the first time? Nothing will
soften demand more than
inconsistency. Branded products will
help ensure that the consumer will be
able to buy the same consistent
product again.
At a conference of the Colorado
Livestock Association, Joe Luter,
who is CEO of the largest totally
vertically integrated production -to -
processing pork corporations said that
he is going to have to get bigger
because of the consolidation that has
taken place among retailers because
he needs the leverage to be able to
say no to the retailers and he said to
beef, pork and lamb producers that
they must be able to say no to him.
This is the very reason for a strong
marketing board.
I have met Bill Charlton a couple
of. times and he strikes me as very
approachable, hard working and a
good listener. He says in his address
to the AGM that "often we get caught
up in the immediate quick fix and
never address the root problem. We
need to focus on the long term
solution."
The resolutions that were debated
at Ontario Pork's AGM in general
involve issues of equal access,
fairness, environment, concern about
the increasing retail share of the
consumer food dollar, levelling the
playing field in regards to safety nets
and strengthening of resolve to make
Ontario Pork the marketer of all
Ontario produced hogs.
The next meeting of Perth County
Pork Producers' Association will be
in Rostock Hall, April 4, at 7:30 p.m.
As usual this meeting is open to all
pork producers and not just
directors.0
Submitted by Gerald H. Kolkman
PERTH COUNTY
PORK PRODUCERS'
PORK PRODUCTS
• Smoked Pork Chops • Fresh Pork Chops
• Stuffed Loin Chops • Smoked Sausage
• Smoked Cheddar Sausage
• Bacon Burgers • Teriyaki Pork Steaks
• Vittorio's BBQ Sauce
AVAILABLE FROM:
Steve Hulshof (Kinkora) 348-8167
Martin van Bakel (Dublin) 345-2666
Walter Bosch (Monkton) 356-9000
Ted Keller (Mitchell) 348-9836
APRIL 2001 69