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Village Squire, 1974-12, Page 20them." says Pat. Ernie agrees and says he would like to have a place to display the work of local craftsmen and not even worry about taking a commission on the work. He's really interested in selling his own work, he says, but he doesn't want to turn his church into a store. "There are Tots of stores around, Tots of gift shops...but if a local craftsman has got something good, I wouldn't hesitate to have some of his work there. And if anyone wants to buy his work, fine. You know I'm not going to want 50 per cent or 30 per cent or 25 per cent." "The person turning out a craft," Pat agrees, "can't really afford to rent a store." So, she says, she'd be happy to have some of this good work in her church. Being surrounded by fine crafts, she hopes, might rub off on the children a little and make them more interested in this kind of work. The problem for many craftsman, Ernie says, is that if they sell their work through shops, by the time the craftsman gets a fair price and the store marks it up fifty or one hundred per cent, the price is so high people can't afford to buy. But by selling himself, the craftsman can sell at a reasonable price and still make money. Lots of good craftsmen, he says, would be content to work at three or even two dollars an hour if their products were selling. One example he says is a dough box he made which he sold to a store for 875. Two weeks later he was in the store and the piece was marked for $200. He.immediately took it out of the store. "1 could have sold it here, since I'm not selling it wholesale then, for $125 and still make a good amount," he says. "I admire John Plumtree down in Clinton," he says. "He turns out beautiful work. He's the best lathe man in Canada probably, not just in Ontario but in Canada." Despite his skill, Ernie says, Mr. Plumtree charges a relatively low hourly rate and hasn't increased the rate for a long time. He could charge twice as much, Ernie says, but he's content to do good work that will sell and make a decent profit. Some carpenters are charging three times as much and not turning out near the quality of work. Mr. Plumtree tries to sell all his work direct to cut down on the expenses. The kind of trap that craftsmen can get in, he said, is illustrated by a friend who operated a small business in Toronto and produced finely crafted articles. He got a contract with Eatons to supply them with a quantity of his product and he had to expand his shop to meet the order. The order was met and Eatons came back with another order, even larger meaning more expansion and at a lower per unit price. He went broke. The same thing happened to another acquaint- ence who ran a silk screening shop but who caught on before he did himself in. Dropping price in quantity is the big mistake for the craftsman. It's a mistake Ernie doesn't seem likely to make. He's too busy enjoying his work to worry about becoming a big businessman 0 18, VILLAGE. SQUIRE/NOVJ;,MBE1 1974 BUYING A GIFT? GOING TO TRA VEL ? CHOOSE FROM THE COMPLETE SELECTION OF LUGGAGE AND LEATHER GOODS AT AIKEN'S IN CLINTON There is a wide choice in men's and ladies' matched sets or single pieces. Flight bags, tote bags and sport bags for him or her. AIKEN'S by •SAMSONITE • CARSON • DIONITE STRATFORI) LEATHER GOODS - by Buxton & Tilley French Purses, Billfolds, Keycases and Utility Cases (Gold initialled free!!) 482-9352 Clinton 'I` ��I�411_7/twue�w,K`....-• e4,,.1 get your home ready AY.. Very - Early American, ery large selection of for the Neill Traditional, and Con- temporary - all for delivery before the hol- iday season. Lots of chairs to choose from. Large selection of small decorator chairs up to the large lounge chair with ottoman. Swivel rockers in nylon, velvet, tweeds and vinyls. All available at fantastic savings. End tables? Yes, we have them. Many styles to choose from, every style and finish with savings from 10-40%. Tables starting at $16.95. 1 Lodge Furniture 33 West St., Goderich 524-7521