Village Squire, 1974-01, Page 7What happens when the ligh,go (,1)t at the movie.' thc,ftr '
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`'lllage Sotto,.. (' 'i.Ige area I h1' theatre
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killers In the old days, hack during World
War 1 w and before, the nitwit. theatre
was one of the few source, of local
el14rt,unnu'111. 1'401414' went In the movies
11141 .Incl they went to them in their home
town nu,vl4' house. But people are more
n411)114 toddy. Mr I yndon explains and
tilt•\ 11. 1141 11 g1 tt London or Kltc honer to
see a movie and make a night out of it. If
they go to a movie in their own town, it's
lust a case 01 going to the movie and
mining home again...no big deal. But by
going to the 4 ity, they have dinner and do a
little shopping and mak' a big event of it.
Then too, there are other things to do
lik4' sporting programs and clubs. And, of
coupe there is television, the invention
that spelled the death knell of the local
movie house is still causing trouble.
"(:able television is cutting us to
pieces", says Lyndon Coderich has just
recently been hooked up to cable and the
novelty of television Is on all over again.
Now, Instead of two or throe channels, the
Coderich and Clinton viewer has a wide
choice, and he's staying home.
Not everyone is staying home, of course.
The Park puts about 5(X) -25(X) persons
through the doors every week, depending
on the shows offered.
And that's a sore point with many
theatre_goers. Why, they wonder, can't the
local theatre put on the top shows. The
answer, Lyndon says, is economics and
competition. Films are rented by the
theatres, he explains on a percentage of
the gross receipts. In most cases, this
amounts to 60 per cent of the cost of your
ticket. In other words, of your 82.00 ticket,
S1.20 is going to the distributor of the film
and 80 cents goes to the theatre owner to
pay all the costs of running the house. But
even though your local theatre is paying
out 60 per cent of your money for the film,
this is still a small amount compared to the
theatres in the cities.where the admission
may be 83.00 or S3.50 and the attendance
VILLAGE SQUIRE/JANUARY 1974, 7