Village Squire, 1973-04, Page 27When you complain about improper advertising,
we do something about it. Fast. For example:
The case of
the Magnetic Bracelet
From the files of the Advertising Standards Council
In an advertisement. a manufacturer claimed that his "magnetic bracelet"
possessed therapeutic value for sufferers from various illnesses.
This is the advertising rule that was broken:
"No advertisement shall be prepared, or he knowingly accepted. which
offers false hope in the form of a cure or relief for the mentally or physically
handicapped. either on a temporary or permanent basis. -
Here's what we did about it, immediately.
As soon as the Advertising Standards Council received a consumer com-
plaint about the advertisement we contacted the manufacturer and asked hint
for proof of his claims. We received no direct reply, but he very _quickly dropped
all reference in his advertising to therapeutic values. The bracelet is now sold as
an ornament.
Keep this complaint notice.
Then if you see advertising that's dishonest or unfair, send it to us:
r
Advertising Standards Council
COMPLAINT NOTICE
Product or Service:
Date advertisement appeared:
Where it appeared: ❑ T.V. ❑ Newspaper ❑ Magazine
❑ Radio 0 Outdoor 0 Transit
Name of publication or station:
Please investigate this advertisement which in my opinion breaks the Canadian Advertising
Standards Code because:
Name
Address
City Zone Province
Advertising Standards Council, 159 Bay Street, Toronto 116, Ontario.
L
J
The Advertising Standards Council is a division of the
Canadian Advertising Advisory Board. We work for better advertising.
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