The Lucknow Sentinel, 1986-11-26, Page 52MEMO
From the desk of Dave Nichol
l�ii : ABRAHAM LINCOLN
SUBJECT; THE ANSWER TO YOUR PROBLEM
I understand that once, w le dining Butt with your good wife, you were serval
1,
some strange and pallid brew, prom ting you to remark: "lir= THIS IS
COFFEE, PLEASE BRING ill" SO TEA. IF THIS IS PI E
BRING ME SOME COFFEE!!!"
May I Impectful1y suggest that my best-selling PRESIDENTS BLEND
GOURMET FFEE Is the answer " your pr-oblenxa°8! We u.se superior
Arabica beans (absolutely none of the cheap obu N beams used in many
everyday coffees!). Then we add two of the mast, and most expensive, coffee
beats in the world—"strictly hand Len" Kenya and "hard bean" Sumatra
Mandhel' . One taste is all. k , Mr: President, tri clearly iden ' what we
'
think you is THE BES TASTING COFFEE IN NORTH
AMERICA!!" We now offer 369 g tans of this coffee in three (All.
Purpose, Fine and Extra -Fine) for . ..99 (at L, LS, NF Z, SI, SC) and
HUGE 737 g tins (in the same grinds) for just $9.49 (at L,
LS, NF, Z, SC).
It took a. two years of intensive research and
developrnen ore we vered a decaffeinated
version w,• rthy of being call tl e PRESIDENT'S
BL g 1—the 369 g tin (All Purpose, Fine and
Extra -Fine . ) is just $5.99!! At L, LS, NF, SI, SC.
Or try Pres ° is Blend Swiss -Water -Process Ground
Decaf Coffee—just $4.99 for 250 g (at L, LS, NE Z,
SC).
While supplies last, look for the in-store coupons that
entitle you to a free President's Blend 1987 Calendar
Coffee Mug with the purchase of any one 737 g tin of
President's Blend Gourmet Coffee, or any two 369 g
tins of President's Blend (regular or decaf). These
attractive coffee mugs are also available by themselves
for only $1.99 each!!! At L, LS, NE Z, SI, SC.
Sincerely,
��
'
ll
.421
PRESIDENTS
CHOICE-II—
WHERE WERE
YOU SIX SCORE
AND SEVEN YEARS
AGO?...
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WORM7V C P FE PIT
IfrFyoan are pllanningatiptoRome,Ibegmetogutoalibrary first
and photocopy Thomas Hov''i 1..s article, in Connoissm
g e, "Seven and One I l.t i Glorious Days in ]femme"
(October 1983). ka it, he givt you a fabulous Roman itinera y
including hotels, atztamants and even coffee bay. 1 was
l.. ark* fa scstiiatn. 1 by the owii
following quote:: "If you eat the
t cup of e Cate in die vi'ornd, go to it e -
Sant'eushi 1. a1 and E'S Mira
1 was so impressed wi ! , Sant'ea tachio's epresso blend that 1
brought home a 4 -ib bag of their e pr iso beans and set about
creating a Iidennt's Blend Espresso with the same taste ruffle
(every time we tastih.l sanplas, the precious ben, I „ I . k
Sant'eustachio beans were extract44 from my freezer). IT
`OIC A YEAR BUT WE FINALLY DID IT!! My new
pit' Blend Grund Espresso beat ms's best lung
espiesso, Medaglia Mho, 13 to 1 in a consumer taste test
conducted at Toronto's Italian community centre, Villa
Com!!! (We conduct:4 a blind tasting involving 14 people
• I in age firm 35 to 85. They were ask( ,•I to rate swim. les of
eac1 coffee,p .,�, c,.; in an identical! manner.) Try a ' Seg tin
today at otnlly .99. WE ALSO HAVE PRESIDENT'S
BLEND "DECAF" ESPRESSO AT ONLY $5.29 FOR A •
300 G TIN. Av.'le EXCLUSIVELY at: L, LS, NE Z, SC.
P
•
' 'cinnwmasugtmeim
.ad the:_wcik11001400 ke the "SMC
for our i�eadets, 1'm constantly� amazedTi�iw one never fu '
7 the "best" of an IN TIE COUNTRY WHERE
I ACTUALLY P OPPC,Dabi
NOT dam N } O/coo A Cyan
$TIL PER Al I ALT 'E YE & ! cika's Tradition
Two years ago, we introduced our President's Choice Luxury Biscuit Assortment
and it became a HUGE success. The cookies are made in Belgium and France by one
of the world's leading producers of quality biscuits. And the majority of the cookies are
covered in rich Belgian chocolate. The president of the that makes them
remarked that, in his opinion, our exclusive assortment is "THE BEST, RICHEST,
MOST DELUXE IN THE WORLD!" Since there's no point in with
perfection, we're offering our classic collection in two sizes: The 1 kg tin an
impressive gift for only $12.99 (at L, LS, N1 Z, SI, SC); the 200 g box is a useful
size for keeping in your office drawee etc., at only $2.99. EXCLUSIVELY at: L,
LS, NF, Z, SC. Sony, these will be late.
Fresh New Zealand ButterBied Leg Of Lamb!
Although Ch• :, cheese leas r _.
England, the British cherish extra -old, white CANADIAN
Cheddar and are willy substantial premiums
?obtain the limited exist in Canadat
EngkindA President's Choice 3,year'old, PremitunA
White Cheddar Cheese is only $11/kg, or $4.99/Ib!! Is
a good price? NO, IT'S A GREAT PRICE; an 18 -month
old version of this cheese y sells at 's in New
York for about $8.30/1b (Cdn)! 'uM
10W I SAVED THE GO V'T
In our last Insider's Report, I told you Canada needed a James
Swan to pay off our national debt of $34 billion. The figure I
quoted was the projected 1985-86 federal deficit. A concerned
citizen wrote me to say that some people may have
misinterpreted my comments as referring to our "total"
national debt. In such a case, he said "I KNOW YOU LIKE
TO HELP PEOPLE SAVE MONEY—BUT YOU JUST
SAVED THE GOVT ALMOST $200 BILLION!" I'm
sure some readers would have accused me of "exaggeration for
effect" if I'd revealed that this country is "totally"in in arrears not
by $34,000,000 000—BUT BY $233,452,000,000 (those
are `billions, folks). At last reckoning, this worked out to
about $22,000 for every family in this country! Clearly, the day
BJLLION!!
of drastic belt -tightening looms ever closer. To help you practice,
here's this issue's JAMES SWAN MEMORIAL SPECIAL (he was
the U.S. citizen who paid off the U.SA.'s
entire national debt in 1795). Ordinarily, at
this time of year, you could pay up to
$11.66/kg, or $5.2911b, for fresh, boned
leg of Canadian lainb. Because we've had
great success in past holiday issues with
frozen, boneless, butterflied leg of New
Zealand lamb, we asked the New Zealand
Lamb Board to supply the same cut—only
FRESH—for the comingholiday
�eriod. Our price—only $11/kg, or
4.99/lb!! Available: L, LS, Z, SC.
THE FINANCE
MINISTER IS
TRYING TO RAM
THROUGH ANOTHER
TAX HILL!!
EWE
GOTTA BE
KIDDING.!!
President's Choice"', No Name® and Insider's Report® are Trademarks of Food Market Holding Co. Ltd.