The Rural Voice, 1986-10, Page 38NEON
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36 THE RURAL VOICE
NEWS
CATTLEMEN HOST
INFORMATION NIGHT
"The cattle we like to buy, to
provide the beef the consumer
wants" was the theme of Richard
Heleniak's talk at the Beef Infor-
mation Night in Kirkton,
September 9. Beef can compete
with other meats, he noted, but
consumers need information about
the best uses for various beef pro-
ducts.
Heleniak, president of Norwich
Packers (Norwich), started in 1960
as a custom butcher. He went into
the wholesale beef business in
1978, and today Norwich Packers
has a staff of 50 and buys about
450 head of cattle per week.
Norwich Packers concentrates
its business on Al boneless roasts
and steaks and sells to the steak
house trade and retail stores. Its
supply of cattle comes from six
sales barns, though a small number
of cattle are purchased on rail
grade.
Heleniak explained why he can
pay up to 10 cents a pound more
for Al steers and heifers than for
A3s. The best meat for his trade
comes from young Al animals that
have been grown fast and will dress
out from 600 to 650 pounds. Nor-
wich Packers does not handle red
veal, Heleniak said in response to a
question from the audience, but he
added that this market is active
and growing.
Another speaker on the program
was Graham Hedley (Toronto),
manager of the Ontario Cat-
tlemen's Association. Speaking
about Current Issues in the Cattle
Business, he showed how market
prices have been affected by the
number of heifers in the
steer/heifer slaughter mix as com-
pared to the number of heifers re-
tained for breeding.
During the question period,
Hedley noted that about 2,500
slaughter producers and 1,500
cow -calf operators have signed up
for the stabilization program. He
quoted a USDA projection that
over the next five years beef con-
sumption will decline by six to
seven per cent while poultry sales
will probably increase. But the
consumption of beef has remained
constant in North America since
1980, he said, seconding
Heleniak's opinion that there is a
need to educate the consumer