The Rural Voice, 1986-04, Page 25FARM NEWS
noted that commodity groups must
get out and listen to consumers to
know what consumers want in the
marketplace. In the U.S., for ex-
ample, she said meat consumption
dropped dramatically. The com-
modity groups started listening to
consumers and found that the
public now wanted leaner meats
and meats that could be prepared
more quickly.
Ford also advised farmers to
keep good cash flow and financial
statements as a way "to market
yourself to your banker and the
people you do business with. One
of the things that we want to do is
market ourselves in a very
favourable image that we are
businessmen and that farming is a
business...." She said farmers
must also communicate to the
public that "we are responsible for
more than just producing food, we
are responsible for the jobs so
many people have in urban areas.
This year, the 49th annual
Western Ontario Farm Show drop-
ped some traditional events — like
the farm princess competition and
ladies' fashion shows. The event
was extended to run Tuesday to
Saturday, to make it easier for
farm families with off -the -farm
jobs to attend. Also, the morning
program, traditionally known as
the ladies' program, focused more
on issues and trends affecting to-
day's farm families.
Overall, 24,959 people attended
the five-day event, a drop from the
1985 attendance, which organizers
attributed to Friday's bad winter
storm which closed many area
highways. AG
Pork producers
choose Producer
of the Year
The 1986 Producer of the Year
named by the Perth Pork Pro-
ducers Association is Robert
Debrabandere of R.R. 6, St.
Marys. He is very active in work-
ing with young people through 4-H
and other organizations, but is
probably best known as an in-
novator. In 1980, he built a
naturally ventilated finishing barn
which was the first of its kind. He
has been winner of the Ontario
Pork Congress Innovations Com-
petition twice. PC
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APRIL 1986 23