The Rural Voice, 1986-02, Page 23FARM NEWS
Meat Month
February is the second annual
Canadian Meat Month. It is held
to emphasize the positive contribu-
tion red meats make to a balanced
diet. The event is sponsored by the
Canadian Meat Council, Beef In-
formation Centre. (BIC), Canadian
Pork Council, Canada Sheep
Council, and Agriculture Canada.
The message of Meat Month will
be taken across the country by a
seven -page editorial and advertis-
ing section in the February issue of
Readers' Digest.
But the real success of Meat
Month is the cumulative effort of
smaller projects all across the
country. Everyone involved in any
aspect of the red meat industry is
asked to participate. Groups can
encourage the use of BIC's educa-
tional kits in their local schools.
Last year, some livestock groups
sponsored essay contests for
elementary school students about
the importance of the beef industry
in their area. Cattlemen's Associa-
tions are encouraged to contact
local radio and television stations
to have a say on morning talk
shows.
This past November, represen-
tatives of the Canadian
Cattlemen's Association, BIC, the
Canadian Meat Council, and the
Retail Council, met in Toronto to
discuss the formation of a beef in-
dustry task force.
The role of the task force is
three -pronged:
• to improve communications
among the various segments of the
industry
• to determine ways to meet the
challenges facing the industry and
to suggest solutions which will be
acted upon by the various member -
organizations or companies
• to establish a network and to
share information, research, etc.
The first meeting of the actual
task force will coincide with the
Canadian Meat Council annual
meeting February 6 and 7 at the
Royal York Hotel in Toronto. The
66th annual conference has two
full days of speakers planned. For
further information about the con-
ference, contact Mary Eadie,
director of public and consumer
affairs for the Canadian Meat
Council at 416-239-8411.1= PC
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FEBRUARY 1986 21