The Rural Voice, 1983-09, Page 44QUALITY PRESSURE CLEANERS
HOT!
SAFE
RELIABLE
EFFECTIVE
SEE OUR
NEW MODELS
r
epps
Clinton. Ontario.
NOM ILO
Model 9415 shown
4 gal. at 1500 psi
519-482-3418
CO.OP
CO-OP
Profit Maker
Supreme 19
See
the
Farmers'
Market
on
page
65
Right from the start!
What makes "Supreme 19" Special?
"Supreme 19" Pig Starter combines research on energy, protein,
amino acids, vitamins, trace minerals and feed blending technology
into a superior formula for the young pig. Knowing how fussy and
sensitive young pigs can be, CO-OP nutritionists have tested and
retested this formula. looking for maximum performance in these
five key areas: PALATABILITY, FEED CONVERSION, GAIN,
FEED TEXTURE, COST. We believe that the current "Supreme
19" formula is the best combination of these five factors available
at a reasonable price. Available with - Pro-Banmith,Mecadox,
Tylazone, SP -250 or LS -20.
"Supreme 19"
Program
CO-OP "Supreme 19" in-
troduced at 4-7 days of age,
and fed free choice to at
least 20kg. liveweight. NO
NEED TO CHANGE
FEEDS AT WEANING.
Results of Ontario farm trials to date prove that
' Supreme 19" delivers what we promise.
FARM
MSS 011
tat -
AN
HI
FEED/
GAIN
COST OF
GAIN MAN
A
26
0.40
1.65
0.46
B
20
048
1.50
0.44
C
180
0.43
1.63
0.46
D
112
0.45
1.63
0.47
AVERAGE
0.44
1.60
0.46
Lucknow District Co-operative
519-529-7953
VIICOt
11,1,10.3
11.,11
PG. 42 THE RURAL VOICE, SEPTEMBER 1983
FARM ADVICE ■
Getting
a good deal
Every legitimate business deserves
a reasonable profit. This applies not
only to farming but also to those
businesses which supply goods and
services to the farmer.
Farmers, like the rest of us, nor-
mally shop around to get what they
want at the lowest cost. This is con-
sidered "good business". It is called
"competition" and is at the heart of
the free enterprise system. There are,
however, times when the farmer is
"caught between the devil and the
deep blue sea". There are pitfalls
which one can fall into if one pushes
competitive bids too far - particularly
in these economic times where, in
many cases, we have a number of
companies scrambling over one
another to get a share of a relatively
small pie.
First, there is the matter of quality.
Every producer of goods and services
must charge enough to cover both his
input costs and a profit.
As sales become scarce the profit
margin becomes quite small; this
causes several things to happen. First,
in order to cut costs, the business
operator may reduce quality. This in
turn leads to two effects - a) The
farmer is short-changed - he does not
get the durability, service -ability, etc.
he expected; b) farmer dissatisfaction
leads to tarnished reputation, which
in turn leads to reduced sales.
Whenever a farmer (or anyone else)
buys something, he expects aftersales
service. The more costly and complex
the item the more important this is to
continuing customer satisfaction. To
be able to provide this service - to
provide facilities, equipment, trained
staff, etc. costs money. This means
that in addition to covering basic in-
put costs, plus reasonable profit, a
business must charge extra to set
aside for future service. Severe price -
cutting forces the business operator
to abandon any capability for after-
sales services. When this happens the
customers (farmer) lose.
Severe price -cutting just to get a
sale (or from the other view point -
forcing competitive bidding beyond
reason) causes businesses to fail.
Those to go first are often the
smaller, more local businesses which
serve the farmer directly. Larger,
more distant companies often have
capital reserves that will see them