The Rural Voice, 1982-12, Page 9f
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unique, says Dr. King. Yields can be
increased significantly. "The Taralan
system works with 90 percent probability,
with average weather, and good solid
management on the part of the grower,"
says regional manager Ray McDonald,
who works out of London, "We aim for
the optimum yield, given the weather."
McDonald feels Ontario growers are
ready to accept this kind of service, and
says most of Taralan's clients in the
province are in their second year, or going
into the third year, of their three-year
contract with the corporation.
Taralan works with clients on the basis
of a three-year management agreement.
The cost is $11 per acre, per year; higher
for specialty crops. The prospective client
should consider it an investment. says
McDonald, the service more than pays for
itself in increased yields and lower
production costs per unit, among other
things.
Taralan throws all of its resources into
the fray when it comes to recommenda-
tions and evaluation.
This is one reason the corporation
believes in the soft sell when it comes to
marketing its service. The consultant -
client relationship is a two-way street, but
a street that points in the same directions.
"Our involvement is ongoing," says
McDonald. "We work for the client and
can't do it alone."
Although the ideal sign up time is
summer, growers join the program at any
time. After consultation and evaluation,
clients receive specific and easy -to -read
recommendations for their particular
yield goals.
The system doesn't stop here. Taralan
field representatives look at a client's
crops several times each,season, take yield
checks and answer questions. Clients can
also call any Taralan office to talk with an
agronomist should the need arise. They
also receive a complete profit analysis for
each field.
There are other services included in the
Taralan system, such as seminars, techni-
cal bulletins and a monthly newsletter.
The immediate objective is to break
yield barriers and increase profits for
clients. A longer term objective is for
better agriculture in Ontario. Taralan
believes there is much potential here yet to
tap. ❑
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THE RURAL VOICE/DECEMBER 1982 PG. 9