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The Rural Voice, 1980-02, Page 40Perth Counfy Pork Producers Farrell predicts financial squeeze Doug Farrell, vice-president of the Ontario Pork Producers Marketing Board, told members of the Perth County Pork Producers at their annual meeting that producers aren't scaling down their expansion plans as they have in traditional cycles. The result, according to the Hastings County pork producer, is that "we're going to see some very volatile markets" in the future. Mr. Farrell said 10.9 million hogs were sent to market in Canada in 1979 -the largest number in the history of the industry. He said last year, producers raised 10 to 16 percent more pork than they did in 1971, the last time production was at an all-time high. He said producers may find themselves "in a financial squeeze" in the future, due not only to increased pork production but also to the steep increase in feed and energy costs. Mr. Farrell told producers farmers are also finding themselves increasingly influenced by outside events "which seem far removed from our own little business." He referred to the current situation in Afghanistan and the U.S. embargo on grain shipments to Russia. Mr. Farrell also reported that Canada has dropped behind the United States and Denmark in exporting pork to Japan. In 1978, Canada topped the other two countries in sales to the Japanese market. The speaker said the Japanese now seem to prefer the lighter Danish pork to the Canadian product. Also, he explained_ Japanese pork production is steadily increasing, cutting the market for imported pork, and consumer demand for the product is dropping. Later, in response to questions from the audience, Mr. Farrell said the Ontario Pork Producers Marketing Board recently suspended contracts with the Japan ese company they were dealing with, to prevent the company from going bankrupt. He said anyway, the Japanese government has requested that all pork imports into the country be halted for now. Mr. Farrell told the audience he feels "all producers must make concerted efforts to find new markets (for pork) both domestically and abroad." He said producers can't keep increasing their production at 10, 15 and even 20 percent and "still have a healthy industry." One way to do this, Mr. Farrell said, is for producers to secure a larger share of the restaurant and institutional business. He defended the board's decision to create two restaurants featuring pork in the Toronto area. He said it was important that the Pork Place, the more expensive of the two restaurants, located in downtown Toronto near the Royal Alexandra Theatre, be "extremely visible" to the public. He said he thought the restaurant idea was a "bold and imaginative route" on the board's part to promote their product. He said the board eventually hopes to go the franchise route with the restaurants, although it must be recognized this is "a high risk business." He said the restaurants have proved an effective means of increasing demand for pork, both for itself and by showing how it can be used. Following Mr. Farrell's speech, one audience member critcized the restaurant move, saying the board should "stay out of the restaurant business and stick to the pork business." Mr. Farrell said with the current cycle facing pork producers, this is when they may envy marketing boards which practise supply management (quotas). He said producers are "now in the blame season." The pork producer said the problem is one of over -production and all producers must cut back. Mr. Farrell said he knows this won't happen so some producers will have to go broke or else go out of pork production. The speaker also outlined the reasons some producers may be receiving delayed payments for the hogs they ship. He said there were lengthy delays in payments from the J.M. schneider Company, since they were experiencing computer problems. Also, he said a growing number of manifests sent with the hogs to killing plants are filled out improperly or else hogs have been poorly tattooed, or else sometimes double - tattooed by truckers. Also, he told the audience hogs aren't coming to the killing floor as clean as they used to, so the tattooing needles may be (Continued on page 32) Interested in information meetings? 1. Perth County Agricultural Week, Stratford Fairgrounds, Feb. 12-15. The Pork Day Program on Thursday, Feb. 14 will feature discussions on pork production in the 80's. Dr. Roger Hacker, Associate Professor, Dept. of Animal Science, University of Guelph will speak on technological development, and Perth County Ag. Rep. Alan Scott will discuss economics. There will be a question period. Meeting starts at 1:30. The Ladies Program will feature a discussion on fruits for the home garden. 2. CANFARM offers a record keeping system for sow herds. The computerized system is designed to make life easy for Farmers who want to keep complete records on the performance of their Breeding stock. This service can be had independently from other records. Information available from: Canfarm Co-operative Services, P.O. Box 1024, Guelph Ont. NIH 6N1 or Peter Mason, Area Rep. 291-1421, Listowel. 3. The Swine Improvement Committee in co-operation with OMAF will try to organize information meetings on specific subjects relating to pork production, whenever there is sufficient interest in such a meeting. In the past,. these informa 1 meetings PG. 38 THE RURAL VOICE/FEBRUARY 1980 with about 12-20 people in attendance have been quite popular allowing maximum time for questions, discussions and exchange of ideas. Anybody interested please fill out questionaire and send to: Ontario Ministry of Agriculture and Food, 413 Hibernia St. Stratford, Ont., N5A 5W2. Name: Address. Phone: Check subjects of interest Nutrition Health Sow Herd Management Feeder Pig Management Building Design Ventilation Manure Handling Others: