The Village Squire, 1981-08, Page 21Business
by Elaine Townshend
Not all women can have the "peaches
and cream" complexion they desire. but
they can have clean. healthy -looking skin.
European women have long been noted
for lovely skin- the result of conscientious
skin -care programs. Now North Ameri-
cans are discovering these techniques in
skin car studios says owner operator
Carol Gowing. a qualified aesthetician
and electrologist of Peaches 'n Cream in
Goderich.
"An aestetician is a beauty therapist."
explains Gowing. "Her primary goal k
keeping skin healthy. She must have an
understanding of skin composition and
function and her training includes a study
of personal and professional hygiene.
psychology, skin analysis and techniques
and cleansing, massage and make-up."
Gowing. a native of Blyth, is a graduate
of Central Huron Secondary School in
Clinton. She studied business at Fan-
shawc College in London and attended
Profiles, a salon and school of cosmetol-
ogy in London.
After considering schools in Toronto,
she enrolled in the first class offered at
Gina's School of Aesthetics and Electrol-
ysis in Kitchener/Waterloo.
Gowing graduated in November 1980.
completing course requirements in only
six months. The curriculum included
basic nutrition and anatomy as well as
theory and practical experience in ae-
sthetics and electrolysis.
Gowing decided to open her shop in
Goderich because no one else in the arca
was offering the service. although many
hairdressers in larger centres have an
aesthetician on staff. Also, the town is
"close to home."
An aesthetician is a person who cleans
and cares for the skin. usually in a salon,
while a dermatologist is a medical doctor
who specializes in the diagnosis and
treatment of skin problems.
First the aesthetician analyzes your
skin to determine its hype and texture. An
aesthetician learns no two skins arc
alike: each person's skin must be treated
individually.
Next she cleans the surface debris.
blackheads and whiteheads and gives a
facial which includes cleansing. massage,
cream and mask suited to the individual
skin hype. She recommends skin care
products and cosmetics and offers in-
structions for at-home skin -care. Gowing
advises using natural .'d :,t:, that arc
allergy tested.
Peaches' n Cream
"Consultation with an aesthetician,"
suggests Gowing, "helps a client to avoid
buying cosmetics that can irritate her skin
type." Facials at Peaches 'n Cream cost
$15 for an average treatment. and up to
S28 if special treatments are required.
Massage, besides being relaxing, is an
important part of the facial. In Japan,
young girls learn to give themselves a
facial massage as part of the ritual of
growing up. Carol Gowing says profess-
ional aestheticians learn several massage
techniques.
Research shows normal skin tempera-
ture is not the sank on all parts of the
face. A facial massage raises acid equal-
izes skin temperature for as long as thrcc
hours. enabling the skin's natural oil
(sebrum) to melt. flow over the face and
coat the skin with a protective film.
When the skin temperature is low. it is
difficult for the oil to melt. skin becomes
dry and pores become clogged.
Since she opened Peaches 'n Cream
skin care studio in January. Gowing notes
most of her customers are women
between the ages of 20 and 30 - the age at
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which most women seem to become
concerned with their skin's appearance.
She attributes part of the growing
interest in skin care to the emphasis on
physical fitness in North America in the
last ten years. Women are becoming
more interested in keeping their skin
healthy instead of covering it with
make-up. Also, more women are working
outside the home and are in the public
eye every day. Our skin is exposed to
more dust and pollution than ever before.
During the winter. the main skin
problem is dehydration due to cold, dry
air and wind. In summer, sun is the skin's
worst enemy because it speeds dryness
and aging.
Soap, she says. is another hazard to
healthy skin. Gowing points out. "We
wouldn't use detergent on our hair, yet
we use soap on our face. A good cleanser
or just water is better."
"Women with normal skin," continues
Gowing, "often make the mistake of
thinking their skin doesn't need any care,
but age and neglect can soon turn normal
skin drv."
The Van Egmond
Foundation
presents
Mark Fletcher
Exhibition of drawings, watercolor
and sculpture
Sunday, August 9
till
Sunday, August 23
AUGUST 9th
IS OPENING DAY
Chance to meet the Artist.
Refreshments provided.
Van Egmond
House
1 mile south
of Seaforth
VILLAGE SQUIRE/ AUGUST 1981 PG. 19
w