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The Rural Voice, 1979-02, Page 24industrial milk products such as butter, cheese, sour cream and yogurt. Commercials promoting butter started appearing on national television on Jan. 2, just as Agriculture Minister Eugene Whelan announced an increase of five cents per pound in the support price on butter. But price isn't the only issue deciding whether or not consumers buy butter. There's also the problem of overcoming the image of butter as a fattening food, dripping with cholesterol. Nutritionist Zak Sabry said while saturated fats such as butter contribute to the risk of heart disease, so do smoking, high blood pressure, age and other dietary factors. Also, Mr. Sabry pointed out hard margarines are as saturated as butter. The Dairy Commission is aiming its promotional campaign at women over 18 and their families, and hopes that the taste of butter will be its main selling point. Tax dollars support industrial milk prices to the tune of $2.66 a hundredweight. Translated into butter terms, it means a taxpayer already has about 30 cents a pound invested in butter, even if the taxpayer is a consumer who doesn't buy butter. Should the milk subsidy be lifted con- sumers would pay about 30 cents a pound more for the oroduct. Financial topics will be featured at Perth annual Perth Federation of \i riculture's annual meeting will be held Wednesday, February 14 at the Coliseum at the Stratford Fairgrounds, as part of Agriculture Week in the county. Farm financing is the meeting topic and speakers include Stratford accountant Howard Famme, recently named to head a new agriculture committee of the Stratford Chamber of Commerce, who will discuss taxes and other aspects of agricultural accounting; Ken Chase, area supervisor of Farm Credit Corporation; and a spokesman from Canfarm. The annual meeting, which starts at 1 p.m will be preceded by a Perth F of A luncheon to which all farmers are invited. Tickets are available. in advance only, from McKinnon heads OMMB At a special meetingof the Ontario Milk Marketing Board, held in Toronto, Kenneth G. McKinnon was re-elected Chairman of the Board, and J. Grant Smith was re-elected Vice -Chairman of the Board. Mr. McKinnon represents milk producers in the Counties of Grey, Bruce and Huron, and resides on his dairy farm at Port Elgin, Ontario. s,`3° ATTENTION js•`" FARMERS r''00 We are now paying $5.00 = $15.00 for fresh dead or disabled cows & horses over 500 lbs. All calves & pigs picked up free of charge. FAST EFFICIENT SERVICE 24 hrs. a day 7 days a week. HURON DEAD STOCK REMOVAL CaII Collect 482-9811 Call us first you won't have to call anyone else PG. 24 THE RUkAL VOICE/FEBRUARY 1979 Perth directors. March 8, 9, and 10 the Perth County federation, in co-operation with several commodity groups, will sponsor agricultural displays at the Stratford Mall, and will be available to answer questions from consumers again this year. Mailbox of the month McKillop Township, Huron County .41W . . . III AI AMP, DAVIDSON Well Drilling Ltd. "79 YEARS EXPERIENCE" •Farm•Suburban•Industrial• 1 1 To all our valued customers and friends our warmest 1 holiday season. 1 1 1 Municipal• greetings for a happy Wingham 357-1960 1 P.O.Box 486 475 Josephine "SERVING ONTARIO SINCE 1900" 1 1 1 1 1 1 1 1 ANSI AEI INV IW AM, I'