The Lucknow Sentinel, 1998-03-18, Page 47FoOd. prodiiceis ..watched
.eye
• OW page 30 • ;tants," people perceive the public's perceptions have
by reports regarding "mad process as -not being nater- changed, Dr. Powell said,
cow disease," he cont,ii*
yeti,
Because " ' protein,.
derived from cattle
al. In Europe and the "That response doesn"t cut
United Kingdom, the it in the public arena.
ruminant -to -ruminant Nevertheless, he Said
issue has cost producers consumers do not expect d
$10 billion'. People risk free world,
become uneasy when they • "Consumers can handle
hear reports about irradia- .. levels of risk„"
tion and gene inanipula- They want to know that
tions, they perceive it as ,whoever is. in ,charge is .
unnatunt. doing everything possible
Similarly, said Powell, to reduce the risk to . con -
tate issue of "antibiotic .•ruiners.° •
resistance" yin animals. is flow would your Indus-
perceived .as an unnatural try respond. tct .a death
process: by the public. attributed to' ' antibiotic
Powell said "urbanites'" resistance? he "asked,
are aware of the dangers
attached to antibiotic rests-
tante. but, generally, they
trust their physicians t4
administer, the product CM*
sources, had been fed to
cows , in their regular
ration, or,, he said, as
phrased by detractors of
the cattle industry: "mini-
rtants being fed to rumi-
Ag:ri
info on
the 'Net
AgriiCarta--agri*info on
the Internet.
Timely information is redly
vital. to decision*malting in He said there is often a •
the competitive world of lFiowever, he said when void' between the public's
today's farm marketing, err feeding aantbbioC cs o- perception of an •issue and
production and manage- animals they ask: "Why'•' the scientific ertplanation. .
jrient,; AgriCarta, a new Are the.animals, sick or Producers sbouid•,bave an°
free-of»charge online ser- something'* on-fartri hazard :anrlysis.
vice, delivers' agricultural ` In the past other'indus» critical control point ' pro-
znformatio.n to tries faced with :similar gram an .action, denion-
Saskatchewan's producers • questions from :enquiring
stratingi to consumers an
and rural businesses deter- awareness of their con -
mined to gain their fain peoFie have said: its. bad ceras and demonstrating
s are of worldandoines science that says .the prac-
Undersconing how the , y
Those without•Itternet
access on home compute
can use computers at local�`4"
libraries' ,and
Saskatchewan : ' Rural
Service Centres td :access
AgriCarta. T.
Over three years, the
computer •serviee' will
grow through the the partici
• pat}on of ,up to 150 farm
and produeergrotips ,from
across the Prairies:. The
*Canada -Saskatchewan
`Agri -Food Innovation
Fund (AVIV) has'provided:
a $640,000 grant to
AglnfoNet, a not-for-prof-
it organization, tb develop
and build. AgriCarta. AFIF
is; �fu•nded'�, by.. the
Governments of Canada. •
(two-thirds) • and
Saskatchewan (ole -third).
AgriCarta is located at
He told the .pork pro-
ducers they had to be lis-
teniing to the public's con-
cerns ' about the antibiotic
resistance issue.
h f d tee is harmful practices which reduce the
tic markets safety risk to tood
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