The Lucknow Sentinel, 1996-03-13, Page 27Develo
°from page 10
they may be humorous or
encourage the :crowdto buy.
Murray, whose school trains
about 60 auetionecrs a year,.
says- that once n person is able
to do number, drills with filler
words, rhythm developsand a
,chant with speed begins,
Len Metcalfe, from Midway,
has been auctioneering for 31
years. He developed his chant.
by listening to other auctioneers
and taking bits and ,pieces.{ from
thhem
fromthe, Metcalfe 1. .
s�
��� t afe sa yit
� "When
came with<practice, When
I'm driving down, the road," he
. "Ill do
says; d differentthings,
I'll chant ,lust to keep my voice
in tone." -
Anticipation fills the auction
items
crowd as . reach the auc
tion block. There is an air of
yi
1
'excitement, an air
fanned.��
"Aa.: tion .
same
Met4
char
eat
It'
that must be
can't d i the
et
iffer �
softer,
you're
,all the.
ood
y
and actera without the aue-
bower's ability to advertise, to
ensure people interested in sale.
items .attend, to encourage bid-
ding . when it. stops, to create a
--)rapporrt of trust, even to .enter.
tain, life in the auction world
would become extinct.
Glen- Murray says these mar
keting and: publicrelations "tech-
niques are the first skills his
ool tries to teach, But again,
perience can develop
selling some-
thing a ves ked 40
Years,. maybe to 1d
�r y
u ., Carson, says.
sale'doesn t: go the •
wanted, or the way your
wanted, you better learn what
went wrong andhow to fix•'it
fast, or find another job, Grant
McDonald adds.
9 ' : to. en
0" , ree , "You
s �
of t ' �. ; h the public,
got t o nth � b c,.
,you'veenable to keep
people in good spirits. If people
e spends; �g
arr . .in n the want
�� money, ...� y .
to enjoy doing it.
One quickly gets the sense
that the uctioworld revolves
around its leader, the auctioneer.
And it does.'
The oxygen to an auction is
the auctioneer's business sense
year
'You have to waiit to do the
best you can for whom your
selling,. McDonald says, a66tf
you get into auctioneeiring just
to sell for commission and to
matte a dollar you won't be in it
long.A
The sale finishes and the air of
attention and anticipation ebbs
ai the tide of people washes out
through : the .auction
ayybarn
o auction,
For that � week, that auctiion,the
clusters ing. and circulating .ceas
esa The auctioneer retreats, *g-
nat fox' long.
He will push the sun up on the
dawn of this world's next.rinorn-
ing;"after the marketing is com-
ae,after the fliers r sent,
ter the newspaper adsare
placed. Then they will,return to
:+duster,to circulate, to antici--
pate.
A1.:..TO
*Original Auto and Truck °Sales Literature • Books *Magazines
*Manuals; *Post Cards *,Advertisements *Pesters *Model Cars
• •License Plates *Maps *Metal Advertising Signs
Also -*General Interest Collectibles .Used Housewares *Plea Market Items
.WALTER NISULA 20 Nelson St, Exeter (By water tower) 235-1088
F*fit Progirm V 'cPogo 11
Wilil try to
turn NIR
test i
{
a r
ofrom page 10
s,pliteintwo directions., .causing
• a double image to be seen..
• Swatlyd.says that when the..
sarcomeres shorten, the mole-
.
cult become.. ..more neatly
Packed, , so the separation of the
.
two paths of light increases as.
they NIR passes through the
muscle. So where birefringence:
is greater, the meat is tougher,
His next step. will be an-
attempt to :tdrn his NMR test into
a probe. That way, technicians
could. easily insert the NIR
probe Into cooling meat to make
sureit's not cooling too fast, ' y
He hopes the NIR test will be
• especially. •useful in the beef
• industry, where it might be used
to-filiid° the best compromise
between tenderness and rapid
refrigeration for a long shelf*.
life.
Swatland's research is spon-
sored
by the Ontario Ministry of
Agriculture, Food and Rural
Affairs,
1YLE R DODGE
Sunset Strip, Owen Sound
371-J:
(5337)
Jeep
-800-263-9579
DEALER
DEMO
SPECIAL
ISLE
V STA SERVICE
*****-
Y,
* Y
Y, BRUCE'S CHRYSLER, DODGE, JEEP HEADQUARTERS
SALES, LEASING, .PAR'S•, SERVICE "