The Lucknow Sentinel, 1982-07-21, Page 9imt
dungannonnews
Former Ashfield woman dies
by Marie Park
Mary McKenzie passed
away at Huronview on Sun-
day., July 11 in her 100th
Jeer. She formerly lived on
the . 4th concession of
Ashfield Township. She was
predeceased�by her parents,
Donald and Mary McKenzie,
one sister and six brothers.
She is survived by a sister-
in-law in Vancouver and
several nieces and nephews.
Interment was in Ifiintail
Cemetery.
Mr. and Mrs. Ernest Jury
of Ottawa visited with Mel
Jones on Thursday of last
week.
Congratulations to Marty.
Rivett, Ken Logtenberg and.
Leroy Dougherty who placed
fourth in a field of 35 en-
`• trants at the talent contest
during' Exeter's- Heritage
Days. Marty plays the
drums, Leroy plays electric
guitar. They accompany
Ken who does the vocals. For
the Exeter contest they
favoured with Proud Mary.
Congratulations to Cheryl
alrt oLdnMichaelWs of London
who were married on Satur-
day. Cheryl is a daughter of
Harvey and Marion Hodges
of Port Albert. Ron and
Michelle Brindley as well as
several others from this area
attended the wedding which
was solemnized at St.
George's Anglican Church,
Goderich.
At Dungannon United
Church on Saturday Joanne
Culbert became the bride of
Wolfgang Weber. Joanne is
the youngest daughter of
Howard and Doris. Culbert,
4th Concession of Ashfield.
Congratulations are 'extend-
edtothe happy couple.
A stag and doe was held on
Friday: night` at the
Agriculture Hall for Brenda
Davis and Brian Stewart.
Brian .is the only son of. Bill
and Marie Stewart, Glenns
Hill.
Company on Sunday with
Bill and Marie Park and
Brad were Vicki Park, Val
and Mike Bendig and Joel 'all
of Goderich. ,
Mr. and Mrs.Robert Cross
of St.. Catherines visited on
the weekend with her
parents, Don and; Lee
Sheller.
Mrs. Charles Kerr, Steven
and Aaron ` of Oshawa are
spendinga week's holidays
with her parents, Cliff and.
Peg Purdon.
Mrs. Florence Berry is
spending a holiday at the cot-
tage
ottage at Port Bruce with her
daughter, Isabel and son-in-
law, Larry Brennan of Lon-
don.
Attends St. Thomas ballet school
Chine $ragman spent
last week at.a ballet dancing
school in St. Thomas: Her
sister* Joanne is spending
threi, s in Montreal
taking;,aFrench course.
Mr. anti Mrs. Jim Springer
spent most of last week at a
friend's cottage at Parry
Sound.
Les Springer' who is with
the Ganadian Navy Forces
phoned his parents last week
from England. He expected
to; go to Holland scan and
hopento be home on leave in
Septan ber; ,
Clifford Young returned
home on Tuesday after being
a. patient in University
Hospital, London the last
three ,weeks, where he un-
derwent surgery; We hope he
continues to improve.
Mr. and Mrs. William
Weasner •and daughters,
• Lisa and Chrissie of Cam- •
bridge spent• last week with
his. sister,. Mr. and Mrs, Ian
Thomas aad`.bys and on
Sunday aE enj'eyed .allay at
the bead..' .' . •
Mr. and**. Midford.Wall
attended the Hackett picnic
,held on Sunday,. July 11.
Ross Moffat, who broke his
arm while playing baseball
at Goderich on Saturday,
July 3, will have his arm in a
cast for some time yet.
Wesley Young o1 Lucknow
visited his brother, Mr. and
Mrs. Clifford Young on
Thursday and MidfordAValt
called. at the same home on
Sunday.
Bob Orr attended the
annual Orr picnic, which was
held in the Wingham. park on
Sunday, July 11. About 50
members of the Orr families
Tarn to page 116
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Lucknow Sentinel, Wednesday, July 21, 1982 --Page 9
Barn Painting
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A
Retail. Advertising
Strategy .
For
Tough _ es
WITH. DAYE'CRkiri
RETAIL SPECIALIST
. Retailers often think that spending more.adverbs-
ing dollar, in econosmie* difficulttimes is the
• quick cure for "slow business";
David Crevjt, executive vice-president, creative
services of Soffer Cravat & Freedman, one of the
largest agencies in North America snecialinhut
maintains that "in hard times retailers
have two e a hard look at themselves: "
"If in,the past they had no coherent
merchandiing-marketing program, throwing more
money int° advertising cannot bail them out." ` . .
The key to surviving these difficult Aims, said
Cravat,,. "is a history of consistent advertising bas-
ed on an aggressive merchandising and marketing
strategy". Such retailers need not alter their
overall strategy. • '
But for retailers without an established merchan-
current recession, Clravit suggested the following.
1. TAKE STOCK
- • Take a hard look at your entire opera-
tion — locations, merchandising, people, resources,
competitors and your custdi hers.
At the end of stock taking, one .of two conclusions
will be drawn. Either you have a business which
does not deserve to survive and which cannot be
made competitive in the short ruii; or you have pro-
blems but can identify strengths which can be used .
to move your business into a more competitive posi-
tion:
2. COMPETITIVE FRAME OF MIND
Put yourself into a competitive frame of mind:
• Pick an enemy. To survive in this economy you
, have. to take away business from someone else. .
Decide who that someone else is going to be. Identi-
fying
dentifying a competitor forces you to narrow your) focus
and concentrate on your resources.
3. CATEGORY DOMINANCE
Look for opportunities. for category dominance:
�. Identification of an enemy. forces an assessment of
your merchandising strengths and weaknesses.
Your competitor. !will be someone you can out -
merchandise in one or more categories. Make those
.categories the focal point of your merchandising
planning and your advertising.
4.- MERCHANDISING STRATEGY
Let your merchandising strategy lead your adver-
tising.'
dver-tising.' .
5. DOMINATE ONE MEDIUM
Dominate one medium. Don't scatter your
dollars. Concentrate your effort.
6. CREATIVE TALENTS
Secure the best possible creative talents you can
find., Once you've identified .an enemy who is
. vulnerable, if you've built 'a strong category -
dominated merchandising package, you'll have
something of substance to say.
Ilow you .say it is important, because if the
message doesn't get through, you'll be out of
business.
Cravat wanted that with all this advice, it's still
not going to be smooth sailing. But with aggressive
promotion during the recession, you'll stand to
benefit even more when the economic tide takes an
upswing,