The Lucknow Sentinel, 1982-07-14, Page 7news
Luclmow Sentinel, Wednesday, July 14, '982—Page 7
Farm 'Business
Management Topics
The recent Federal budget intro-
duced some new, items.. It also
involved the tabling of legislationto
implement the November 12; 1981
budget and its December 18, 1981
modifications.
As CREDIT AND FINANCE
1: Small Business Bonds
That were made available to propri-
etorships, partnerships, or corpora-
tions in
orpora.tions.in financial difficulty, which were
announced in November continue
unchanged until December 31, 1982.
2: The Farm Credit Corporation
Had a plan from the last budget to
provide 5% interest rebate for up to .2
years. The June budget introduces a
similar program, It is available for
those in financial difficulty today with.
a good "chance of success in : the long
run. The rebate for this new effort is
"4% for two years, after•which interest
rates revert to the normal rate at time
of_ borrowing. This program began.
immediately. It is, a two year program.
with about $100 million available each
year.
3: Small Business Financing
'The business that buys new deprec-
iable property (not including autos and.
property for lease) can receive up to
4% 'from the federal government. The
rate of interest cannot . be reduced
below '12%. General criteria include:`.
—available to partnerships, /propriet-
orships and corporations; including
farmers, '
—guidelines somewhat similar -to the
old Small Business Developmeft
Bonds.
-to financeexpenditures after June
By Ralph Winslade, Area Coordinator
and Farm Management Specialist
28, 1982 and before March 31, 1983.
—the government will repay the
lender up to 4% on an instalment
basis.
—only the . net interest cost can be
used as an expense.
—will likely require considerable ne-
gotiations before implementation.
B: TAXATION l •
1: Personal
(a) Indexing of personal exemptions,
and tax rates at 6T in 1983 and 5% in
1984 will lead to a net increase in
taxes. •
(b) (1) Forward averaging annuity
contracts and general, averaging re-
main unlimited.
(11) The new, refundable averaging tax
will apply. Some technical changes are
being made for special incomes.
2: Corporations "
(a) The new 121 corporate distri
bution. tax on dividends paid out of
small business earnings has Sin
delayed one year until 1983. With the
provincial budget waiver of provincial
corporate taxes in 1982 and 1983,, 1982
looks like a good tax year for the
profitable corporation.
(b) The November increase in annual
earnings to $200,000 and retained
earnings to. $1,000,000 for •the low
25% rate of corporate tax remains.
3: Capital Cost Allowance
(a) One , half of the normal rate of
capital cost allowance in year of
'purchase remains. Exceptions 'include
transfers to children or rollovers into
partnerships and corporations for
• property owned 12 months.
4: Capital Gain Reserves Changed
Again
(a) Five. Year Reserve
The reserve was eliminated in
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November and reintroduced in. Dec-
ember: The . December modification
has again been modified.
Now the 5 year reserve appears to
be . the ' lesser of two figures:
(i) 4/5 of capital gain 1
(ii) Proportion of mortgage to selling
price x gain.
Let's use an example to illustrate
-the reserve. .
Sale: $150,000
1971 Value: $60,000
Gain: $90,000 ,
Mortgage Back $100,000
Year .One . .
Reserve is lesser of (i) 4/5 of 90,000
= $72,000 or (ii) 100,000 divided by
150,000 times ' 90,000 =. S60,000.
Thus, the first reserve is $60,000. Gain
in year of sale = 90,000 - 60,000 =
530,000. Taxable gain ='ls' (30,000)
$15.,000. '
.Year Two .
(Assume S10,000 principal payment
reduces mortgage to S90,000) Reserve
is lesser of (i) 3/5 of 90,000 = ,S54,000
or (ii) 90,000 divided by 150,000 times
90,000 = $54,000. Thus the second
year reserve is $54,000. Capital gains
reported in year two = Year one
reserve - year two reserve = $60,000 -
$54,000 = $14,000, Taxable gain = '
(14,000) = $7,000.
Years, Three, Four and Five
Taxablegain in each of the next
three years is $9,000.
The result is that all taxis paid after
five years even .though the mortgage
runs for 10 years.
(b) Ten Year Reserve A similar
reserve applies on the transfer of farm
pr,operty to a child.. Should the transfer
• trigger capital gains, the gains canbe
spread over ten ,years.,
U
esPivaIof 1111
imole,
thursday july 22
friday july 23
saturday july 24
courthouse park
goderich,ont
• art gallery painting,drawing,sculpture
• crafts displays and demonstrations
• old fashioned tea garden
• photography gallery
• flower show
oderich,ontario
THE PRETTIEST TIDWN IN CANADA
Exhibitors from all over Ontario Display and Demon-.
strafe Art, Sculpture, Jewellery, .Stained Glass, Pot.
tory, Woodworking and 'Other crafts. items available
for sale. Musk and fun on The Square
A -
Retail
Advertismg
Strategy
For
' Tough Times .. :.
WITH DA YE CRAVIT
RETAIL SPECIALIST ,
• Retailers often think that spending more advertis-
ing dollars in economically difficult times is the
quick cure for "slow business". • .
David Cravit, executive vice-president, creative
services of Saffer Cravit & Freedman, one of the
largest agencies in North America specializing in
have're lin maintains that "in hard times retailers •
to take a hard look at themselves:
"If in the past they had no coherent
merchandising -marketing program, throwing more
money into advertising Cannot bail them out." '
The key to surviving these difficult times, said
Cravit, "is a history of consistent advertising bas-
on an aggressive :merchandising and marketing
strategy". Such retailers need not alter their
overall strategy.
But for retailers without an established merchan-
dising and advertising program and lit hard by the
current recession, Cravit suggested the following.
1. TAKE STOCK.
Take a hard look at your entire opera-
tion — locations, merchandising, people, resources,
competitors and your customers.
At the end of stock taking, one of two conclusions
will be drawn. Either you have a. business which
does not deserve . to survive and which cannot be
. made competitive in the short -run; or ydu have pro
blemsbut can identify strengths which can be used
to move your business into a morecompetitive posi-
tion.
2. COMPETITIVE FRAME OF MIND
Put yourself into a competitive frame of mind:
Pick an enemy. To survive in this economy you
have to take away business from someone else.
Decide who that someone else is going to be. Identi-
fying a competitor forces you to narrow your focus
and concentrate on your resources.
3. CATEGORY DOMINANCE
,Look for opportunities for category' dominance:
Identification of an enemyy,�forces an assessment of
• your merchandising strengths ° and weaknesses:
Your competitor will be someone . you can out-
merchandise in one or more categories. Make those
.categories the focalpoint of your merchandising'
. planning and your advertising.
4. MERCHANDISING STRATEGY
Let your merchandising strategy lead your adver-
tising. •
5. DOMINATE ONE MEDI'1JM
Dominate one medium. Don't scatter your
dollars. Concentrate your effort.
6. CREATIVE TALENTS.
Secure the best possible creative talents you can
find. Once you've' identified an enemy who is
vulnerable, if you've built a strong category -
dominated. merchandising package, you'll have
something of substance to say. '
How you say it is important, because if the
message doesn't get through, you'll be out of
business. ,
Cravit warned that with all this advice, it's still
not going to be smooth sailing. But with aggressive
promotion during the recession, you'll stand to
benefit even more when the economic tide takes an
upswing.
c
$
$
#
/
S
$
t.
,iiliI -`.,
_ A/ /
f 'fi- `ter ... ' �
To all those who worked or donated
equipment, helping to make the ,Tractor •
Pull a success. - ,
Lucknow Tractor. Pullers
Association
,
I
A -
Retail
Advertismg
Strategy
For
' Tough Times .. :.
WITH DA YE CRAVIT
RETAIL SPECIALIST ,
• Retailers often think that spending more advertis-
ing dollars in economically difficult times is the
quick cure for "slow business". • .
David Cravit, executive vice-president, creative
services of Saffer Cravit & Freedman, one of the
largest agencies in North America specializing in
have're lin maintains that "in hard times retailers •
to take a hard look at themselves:
"If in the past they had no coherent
merchandising -marketing program, throwing more
money into advertising Cannot bail them out." '
The key to surviving these difficult times, said
Cravit, "is a history of consistent advertising bas-
on an aggressive :merchandising and marketing
strategy". Such retailers need not alter their
overall strategy.
But for retailers without an established merchan-
dising and advertising program and lit hard by the
current recession, Cravit suggested the following.
1. TAKE STOCK.
Take a hard look at your entire opera-
tion — locations, merchandising, people, resources,
competitors and your customers.
At the end of stock taking, one of two conclusions
will be drawn. Either you have a. business which
does not deserve . to survive and which cannot be
. made competitive in the short -run; or ydu have pro
blemsbut can identify strengths which can be used
to move your business into a morecompetitive posi-
tion.
2. COMPETITIVE FRAME OF MIND
Put yourself into a competitive frame of mind:
Pick an enemy. To survive in this economy you
have to take away business from someone else.
Decide who that someone else is going to be. Identi-
fying a competitor forces you to narrow your focus
and concentrate on your resources.
3. CATEGORY DOMINANCE
,Look for opportunities for category' dominance:
Identification of an enemyy,�forces an assessment of
• your merchandising strengths ° and weaknesses:
Your competitor will be someone . you can out-
merchandise in one or more categories. Make those
.categories the focalpoint of your merchandising'
. planning and your advertising.
4. MERCHANDISING STRATEGY
Let your merchandising strategy lead your adver-
tising. •
5. DOMINATE ONE MEDI'1JM
Dominate one medium. Don't scatter your
dollars. Concentrate your effort.
6. CREATIVE TALENTS.
Secure the best possible creative talents you can
find. Once you've' identified an enemy who is
vulnerable, if you've built a strong category -
dominated. merchandising package, you'll have
something of substance to say. '
How you say it is important, because if the
message doesn't get through, you'll be out of
business. ,
Cravit warned that with all this advice, it's still
not going to be smooth sailing. But with aggressive
promotion during the recession, you'll stand to
benefit even more when the economic tide takes an
upswing.