The Lucknow Sentinel, 1985-03-20, Page 46JOHN DEERE
26 - The Farm Edition, Week of
Mardi_2(L 1965
First Line Seeds quality begins in the cleaning plant.......
from page 20
that quality begins right here in the Seed
cleaning . plant," adds Martin.
Located outside of Sarnia is another of First
Line Seeds' cleaning plants. Owned and
operated by Russell Parlc and his son, Doug,
the plant is managed very carefully.
"We keep a very tidy operation here,"
explains Park. "When we are cleaning, there
is no other variety of .seed around so the
chanceOf contamination is eliminated?' Park
• is careful in all aspects of his operation. He
spends two hours cleaning his combine with
hoses and a vacuum before he will harvest a
different variety.
Although his plant is quite satisfactory
now, Park would like to expand to a larger
System with increased storage capacity in the
future. Park takes .pride in his work and his
involvement with First Line Seeds.
`'We are a unique company in Ontario
sinte we are producers, processors and
marketers Of seed. I think there is more
interest when you 'are processing and market-
ing your own, seed.
Fannere recognize and appreciate the
personal interest shareholders have in their
seed. "We are scattered across the itovince
and it is convenierg for -fanners to have a seed
right at their door, comments Park "Their
seed cleaner and salesman is a member of the
community. They know that what is on the
outside of the bag wlll be on the inside too":
First line sets high standards for all its seed
cleaning plants and Rirk consistently meets
and surpasses those ,reqUirements. "I have
never submitted any seed that didn't meet
First Line standarls,": Ark says.'
Hannam and the company's stockholders
were among the first Ontario subarsibers to
Grassroots, the computer information system
which served Manitoba - farmers from April
1981 and then became available to Ontario
fanners in 1983 through Universitet an
— Ontario based agricultural information net-
work developed by the University of Guelph
to Supplement the already vast Grassroots
network, was First Line Seeds president Peter
Hannam and the company's stodcholders who
• are scattered from Barrie to Sarnia.
"Since our shareholders and warehouses
are located moss Ontario, we can prvoyide
seed to growers in all parts of the province. It
can be difficult however to keep track of
inventory," says Hannam. "The 'electronic
messaging capability of Grassroots provides
an efficient way for us to communicate
inventory information."
Each shareholder of First line Seeds has a
terminal in his home or office. Communica-
tion to the company's head office in Guelph
indicates the availability of all varieties of
seed at any time and.location. Similarly when
a sale is made that information is relayed to
Guelph and inventory is reduced.
"The Grassroots program is one manage-
• ment tool we are using to provide better
service to our customers," Hann* says.
"All of our shareholders can easily and
quickly check the inventory status of all our
• producers." Professor Ab Moore, project
• director of Universitet an Ontario based
information service being developed 'by the
University of Guelph, believe First line
Seeds' participation with the Grassroots
system is very important.
. "Their company is one of the first dosed
user graur6 and they are using Grassroots .to
meet a -need that is not being met by other
media inventory," says Moore. "Their
assessment of the system will be more
important than ours at the University or even
at Informart (the parent company of Grass-
• roots in Toronto) simply because it is an
essential part of their operation."
First Line Seeds' leadership in the area of
computer based informaticin services is
important also. Their success with Grassroots
influences others interested in the program to
try it.
• "The feedback we get from the seed
company will help us assess the fiirmat and
content of the service, says Moore. "Weare
very pleased to have First Line Seeds
participating in the field trial of Grassroots
and Universitet "
GRANGER'S T.V.
Goderich
524-8925
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John Deere Tractors retain their
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Is this true of only one model?
No. Every 40 Series 90- to 180 -hp John
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Compare John Deere with any one
• of five major competitors.
None offer the same high resale value.
• In fact, out of 22 competitive models,
none scored higher than 91.6% of list
• price. The average was only 82%.
What's that mean in dollars?
Add the competitor's loss to the John
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tage ranges from $3,587 to over
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If you want more proof
look around used equipment lots or
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you'll find that a properly maintained
John Deere Tractor has retained its
value exceptionally well. Ask your
neighbours. You'll probably find
someone who sold his used John
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*Average asking Prices taken from Spring/Summer 198,4 Marshall's Canadian Farm Equipthent Guide manufacturers published
price lists are the source of suggested list prices quoted for similarly -equipped tractors used for comparison purposes.
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Is resale your only John Deere
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.1111For—
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