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The Wingham Advance-Times, 1952-12-10, Page 4sports fields and Arenas than ever before, But remember this, every ap- pliance that they bought, every ear that they bought, every suit of cloth- ea they bought, gave jobs to people who were out of work in the depress-, ion period, Every dollar that the far- piers made, they spent, either in equipment or _conveniences for their homes. This money, kept in circulaa tion, contributed to the prosperity of Our country, and also to the consum.. ors, I don't think anyone who looks at CREAM. SODA 111111111111111111111111111. have, I would say that it is a lack of foresight, a lack of appreciation of the facts. This is true of not only the farmers, but also the townsfolk who snake up the market for their pro- ducts. I doubt that this will be read by many consumers, perhaps not by many produters either, but what I want to get across is this. We as pro- ducers, should appreciate the fact that the consumer has problems, and consumers shouldappreciate the fact that the producers do have problems, and are not just crying to hear them- selves sob, For example, the farmers have sev- eral vital problems at the present time, but perhaps the greatest of these, is the dropping of farm prices. This, at a time when everything that the farmer has to buy, Is going up in price. This is true without except- ion. The farmer is getting less for his pork, for his beef, for his dairy products, than he has in a number of years. He has to pay more for his machinery, his labour, his hydro, his telephone, and his other services, Nat- urally, you don't have to be a math- ematician to see that his margin is dropping. Hia spending power is drop- ping. He hasn't the money to spend that he had three or four years ago, One of the great habits of consum- ers is to say this "The farmer is malt- ing a good thing. *He is getting rich. He is getting fat, and he is putting money in the bank, He is driving a new ear, he Is educating his children and he has painted his barn, and bought new machinery." I have heard that hundreds of times, these past few years, and no doubt you have _too, Well I have this answer to those people who make that statement, "Sure, the farmers have made out alright during the post war period, at least up until the past year. They paid off mortgages that had been hanging over their heads, since the thirties. They painted barns that had never been painted before. They bought ap- pliances for their homes that they had never had before. They sent their children on to schools, They bought new cars to replace the model A's, and the old Essex's, that they drove for pears, They dressed better than they used to and they were to be seen more often, in the theatres, at the vriplmweeepfiverrowswoonpuraw-tlee.,...4,emomipolonkPewo,mel.wole.!t SI ERBONI )Y S Pf gran We Feature Home Cooking. Meals & Lunches Excellent Fountain Service The Finest Quality Candy English Toffee - Chocolates Home-made Brittle M•51.114•111.00.1..0.00.PIIIME,0410.4..10.0f1.1111,9.11WW.10611111•11,0411M.0.111.1.1•9 *Fordomatic brtve, Overdrive, white sidevoll tires-optional at extra cost: need reliable answers to your"crisis questions" this year! . . . set them in the Christion Seiento Monitor Cne, Norway St., toston 15, Moss., U.S.A. Please send me or, intredu4tory subsoiptioa-76 Issues. I eriSfaso $3, " 6 6 Inomd/ 4,411.•feert*LiAr•it.t.; .ouoiv Ito 0/4 0.44411Cliii 04iVe10 V.1:4141.iiiltliaig THE WINGHAM ADVANCE-TIMES WEDNESDAY, DECEMBER 10, R„ VoUR associate, Thomas A. Watson. There was no need for a direCtory at the M ' ime however, as Watson was in the next room. Publishing telephone directories is big business today. The Bell Company now issues 50 directories annually to supply subscribers throughout its Santa arlo-Quebec territory, These books are issued on a year round basis at the rate of about one a week, This means that production-order taking, compil- ing, printing, proofreading, binding and delivery goes on continuously. I WESTFIELD Guests at the notne of Mr. and lir#, Clarence Cox on Sunday were , and Mrs. Donald Sprung and' •ahildren of Hullett Township and Mr.' Sad MM. Mel Cox and Beverley, of Goderieh, Several from the vicinity attended t,he Temperance meeting at Alibrarri on Wednesday afternoon, The WM.S, had a social evening SO the church on Friday night, who • la couple of Christmas films were shown, After a ,short programme of piano solos, duets and readings, lunch consisting of sandwiches, pie and tea was served. Mrs. Stevens of Goderich, spent the week-end with her daughter, Mrs. Kenneth Camphell. Mr. and Mrs. Earl Wightman visited on Sunday with Mrs. Henry Mathora of Lucknow, Guests on Sunday at the home of Mrs. Fred Cook were Mr. and Mrs. Jim Boak and ehildren, of Crewe, Mr. Mr. and Mrs. Boak, Mr. Walter Har- vey, of Bruno, Sask., Mr. A. E, Cook, of Blyth, and Miss Violet Cook of Goderich. Mr .and Mrs. Chas, Smith, Mrs. J. L. McDowell, Mr. Gordon McDowell, and Mrs, Chas, Brigham, and Cather- ine, were London visitors on Tuesday, Mr. and Mrs. Duncan McNichol and Phyllis, of Walton, visited on Sunday with Mr. and Mrs. Bosnian, Miss Betty Rodger, of Goderich, spent the week-end with her parents, Mr. and Mrs, Emerson Rodger, Messrs. Bill Rodger and Vern Nich- olson were Port Huron visitors over the week-end. you long for the days of 10 cent steaks, and 2d cent butter, you Wit talking in terms of lower Wageia an4 fewer jobs for you and :your neigh,. hour. It pays to look ahead, In all, more than 2,700,000 individual copies are required to supply all of the companies subscribers, These bOolts contain a total of almost 2,000,- 000,000 pages which are manufactured from about 2,700 tons of paper. The Fanning Mill by Bob Carbert It Pays To Look Ahead If I were to be asked what, in toy opinion, was the greatest fault that we, as producers and consumers alike the facts, would like to see lower food prices, if it meant the lowering, of the farmers spending power, But that is what it means, whether YOU like it or not. When you talk in ,terms of 6 tent milk and 6 Cent bread, when AM D. Mac SEE YOUR FORD-MONARCH DEALER ON DISPLAY FRIDAY IT'S HERE—the brilliant new '53 Ford—presenting for the first time—the sensational new MIRACLE RIDE—with the entire suspension system completely-balanced for a safer, smoother, quieter ride—that gives a brand-new concepfof comfort. Again for '53, Ford's way out front with the new longer, lower, wider look—with new luxurious colour-keyed interiors . . with Full-Circle Visibility—one-piece curved windshield—Power Pivot pedals—Centre-Fill Fueling. Again, Ford takes the lead in engineering—with 110-Hp. Strato-Star V-8 power and performance . . with effortless handling ease . . . with a_choice of three transmissions—Fordomatic* Drive, Overdrive* and Synchro-Silent Shift. Xvs! See it—check it . . . for quality : z . for features . . . for value! Test-Drive it . ; . you'll say "It's Ford Again For '53" . . . for everything! !yr C wx; rd d Meteor Cars Ford • ..a.,..raCaaitoa -xaii.:SaMita,:siiataarikaSsia,,,Afoaap.,:axiatasafai„, in You are invited to see the 11119ANT, NEW 111!!9t7.177313154:1:,,„,.„,:„„aai:: 1 oravii gen hone 137 110 1952 Wingham Phone Directory Is Delivered The men who's who of the telephone world is out. It's the 1952 Winghato directory, -bound in a buff cover to distinguish it from last year's green- covered edition. Copies were delivered through the mail to subscribers last vaeek, D. A. McArthur, Bell 'Telephone manager for this region, points out that the new book contains 2,600 new and changed listings. He therefore advises subscribers to check any per- sonal lists of telephone numbers they may have compiled against the num- bers listed in the new book and to make any necessary changes. Besides the Wingham exchange, the directory contains listings for subscribers in Walkerton, Hanover, Palmerston, Drayton, Mount Forest, Harriston, Durham, Lucknow, Holstein, Cargill, and the surrounding territory. The new directory looks very large when compared with the first tele- phone directory issued in Canada back in 1878. Distributed to subscribers of the Hamilton District Telegraph Com- pany, it was a single sheet, 18 by 51L: inches, and contained the names of only 68 subscribers. The telephone it- self was quite young in those days as it was only 12 years previously that Alexander Graham Bell spoke the first'words through a telephone to his A for your INTERIOR DECORATING choose wallpaper from our new sample books. Jensen & Zurbrigg Decorators Phone 642-w-12 Phone 687-w Often referred to as "a newspaperman's news,. paper" the MONITOR covers the world with a p network of News Bureaus ' and correspondents. subscription Order a special intro- ductory r. today — months for $3ON . You IT'll OR find ust" the M "m readirto and as necessary as your HOME TOWN PAPER.