The Citizen, 2007-04-12, Page 14MS) - People consider their cars as
an extension of themselves. So it’s
no wonder that when it comes to
special occasions, a trip to the car
wash is almost always a precursor to
celebratory festivities.
“Studies have shown that the
number one reason people wash
their cars is for special occasions
such as anniversaries and holidays,”
says Mark Thorsby, executive
director of the International Carwash
Association. “People have an
emotional attachment to their cars so
its only natural that they want to
pamper their favorite ride during
these special times.”
Thorsby, also known as “Mr. Car
Love” because of his passion for
clean cars, says full-service car
washes are the special occasion
mode of choice since they offer it all
- cleansing, polishing and waxing
from the inside out. Professional car
washes are also more
environmentally responsible, using
up to 50 per cent less water than
home hand washing. Professional
car washes use water-efficient
equipment to clean cars thoroughly
while conserving water.
Beyond special occasions, the
International Carwash Association
recommends that cars receive
monthly to bi-weekly professional
car wash visits. A thorough interior
and exterior cleaning, along with
some detail work during these visits,
will keep cars looking great no
matter what Mother Nature throws at
them this spring.
Costs for professional detailing
services vary depending on how
thoroughly a car needs to be cleaned.
“Car owners often opt for the works
when it comes to special occasions
and especially after the harsh winters
build-up of salt and road chemicals,”
Thorsby explains. “After all, there’s
no better way to restore a car to
showroom-new condition than with
a complete detailing job.”
The International Carwash
Association also recommends that
owners wash their cars
professionally more often than one
to two times per month - if they live
and drive in harsher climates - to
preserve their car’s value.
“While you can always replace a
damaged or worn out auto part, it’s
almost impossible to send your car
in for a complete makeover once the
rust and corrosion set in.”
PAGE 14. THE CITIZEN, THURSDAY, APRIL 12, 2007.
TLC
Cars should receive monthly to bi-weekly professional car
washes, experts say. (MS photo)
Experts say regular cleaning good idea
1995 GMC SIERRA
5.7 litre, 4x4, auto overdrive, loaded,
buckets, console, two-tone
$6,49
5
.
$5,99
5
.
1998 VW JETTA
TDI diesel, 4 door,
5 speed, A/C, cruise, tilt
1997 VW Jetta -turbo diesel, A/C, cruise, tilt
1996 Chrysler Intrepid -V6, 3.3 L, auto, loaded
1997 Chrysler Intrepid -V6, 3.5 L, auto, loaded
1996 Dodge Stratus -4 cyl., auto.
1999 Ford Windstar -V6, 3.0 L, loaded, 7 passenger
1996 Ford F150 -reg. cab, 5.0 L, auto, topper
1990 Ford F150 -ext. cab, short box, 4x4, 5.0 L, loaded.
1997 Ford Ranger -ext. cab, short box, V6, 5 speed, A/C, cruise, tilt.
1993 Ford Ranger -reg. cab, short box, 4 cyl, auto.
1993 Ford Ranger -reg. cab, long box, V6, auto, A/C, cruise, tilt
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SPECIAL OCCASION CAR WASH
FACTS AND TIPS
1. Get it professionally waxed. New cars can have a clear coat finish, but
acid rain - a problem in many areas in North America - can erode it.
2. Don’t think rain will clean your car. Too many people think that
spring showers are exactly what they need to wash off the winter grime -
not realizing that the dirt and pollutants in acid rain can actually cause
damage.
3. Pay attention to the detail. Detailing services can restore virtually any
car close to showroom quality. Details are recommended once or twice a
year, and spring is the ideal season.
4. Professional car washes are a wiser environmental choice. Do-it-
yourself car washes can result in soapy chemicals, oil and tar draining into
sewers, which can eventually lead to lakes, rivers and streams.
More water is wasted, too. In contrast, most professional washes reuse
water, and all are mandated to pipe dirty water to treatment facilities,
keeping freshwatersources safer.
5. Industry innovation results in cleaner cars. Car washes use high-
power nozzles and sprays that clean all areas of cars better than ever, and
much more completely than at-home washes can.