The Signal, 1916-9-21, Page 121i10tu6Ay, fisc CI INIfl
1 H E SIGNAL : GODERICH ONTARIO
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Wednesday, Thursday
and Friday
-•.,ar..g.
t •. •h. �• ti` t .
FAIR DAYS
Fall Fashion Display
FAIR DATES
September 27th, 28th
and 29th
.4
s'
Special Display of Fall Merchandise
NOT the least of the attractions of Goderich's Big Fall Fair on Wednesday,
Thursday and Friday. September 27th, 28th and 29th. will be the special
display of Fall Merchandise specially arranged and on exhibition in our
store for these days. Every department will show what is new. wl.at is right, what
is correct and what is best in wearing apparel for women and children. and all will
be arranged for you to inspect at your pletsure when in town visiting the Fair.
We extend to you the freedom of the store for Fair Days and heartily invite you to
use it as a meeting place and a resting place. Leave your 'craps and parcels, we
will look after them for you.
Our display of Millinery, New Fall Coats. Furs and Suits will be one that is worth
a visit in itself. We want you to feel perfectly free to come and look these styles
over.
Do not miss seeing the special attrac tions we have prepared for Fair Days' selling.
Take advantage of the.. offer.n!.;s and combine profit with pleasure when you come
to visit the Fair.
THE important feature of our Coat and Suit stock is its great variety. Every
garment is a new model fashioned in the season's most approved style. There
is variety enough in material, in price and in style to suit the most exacting
taste. The product of Canada's best makers is on our racks and their best styles are
represented in our show -room. We strongly advise early selections, as materials are
becoming scarcer and more difficult to procure every day.
IN COATS we show some very pretty styles for misses and ladies at $10.00,
512.50, 515.00.
Some very attractive garments in ladies' styles at 515.00, 516.50 and 520.00.
Handsome high-grade garments in plush and -high-class tweeds, at 520.00, $25.110
530.00 and 535.00.
Very stylish Suits and models suitable for misses or ladies at 516.50, 520.00,
$22:50 and $25.00. With exceptional values at $25.00.
Of most but one garment of any particular style.
OUR TWO BIG SPECIALS IN
MUSKRAT COATS
Last spring wF, : the [wire •.i >I •-�;:•;
had t..iwh.'d the lowest paint itt v• . is. •, • • • 7,
ttw•b•.1with the furriers to utak.•.- ther-,
They'str ttiquealiona .1v 1he l.:•,I Flit 1 •i..t .slut
VV.* hace ever Leet 8bh- t.• offer. 7 h,.c .tree nod.•
trims jorime .selet.rl skins of high qualit v. ,u,•1 n..t
an in erior -kin is all, til ti• find a phi.... rat . no• ..f
tb•ut. The 1 g i- 10f high-grade tiltri.•r'. ...it in.
full) guaranteed. -1'h.• -tyle it one id the I.• -t One
ducerl for many seis..11, being full and r.outy
with high shawl collar. They at, ganurt:ts that
will wear 311•11 pellet 1 aati.faetiou in ri-••ay
way. 11 you aro thinking of buying a Fur Coat
atall this-seasnw
., .• -tt..ngty advise, s•'<.•t;cm
ttvni tau•...• •1u,i•.• gustiest-. :e 1h . .,r• • :•.h
Boni' skins -.•li•rted sjM'. fall) rot tle it •..•.• •1ap-
pearance and wear irig .t.ralitit:. Each 1 , ,t:. a'rally
guaranteed.
Prime N.artht•tn Rat (+tats, all $47 5
adia0
V
sizer ery .pecial.... .. m
Prime N... I ('ann Rat $63.50
1'10:tt.s. V••t y spacial m
TWEED DRESS GOODS qoc
Tweed Suiting suitable for• ladies' and .•1111-
dren's Wear. Very serviceable and .t yli-h mat* 1 •
lap. Ikaible (1014. Spr•ial per yard .... 40c
I11h(t l'w•eet, {u blues, bn.w us. gree-. • t... at
50c.60c --1 75c
MILLINERY OPENING
CONTINUED FAIR WEEK
Our formal opening displa • of Milliner
for Fall and Winter will 1.e continued
throughout Fair week. Many new shapes
and models will be shown then, as we have
arranged for a constant supply of new stylet
ax the make their appearance on the mar-
ket.''ou will be welcome to vont.. and 1em.k
the new styles over whether you rare to bay
or not.
FANCY PLAIDS 25c
I'la;d i►r.•ss 1;o.sla.. (:.sad assortment of (lark
•...wings. splendid 'martial* for children'- school
.dresses. I,iibl, fr.ld. Per yard 25c
FINE WOOL PLAIDS hoc
Red. green and btt:.: 'ground-. tartans and
fate Maid de-igns in all-w'o.,i cloth. 60
d►.uh'.
'old. Per card only .. VI/C
VERY HANDSOME PLAIDS9oc
Th•- .t:epore-wool plaid,
with.silw i,ver'ftripw•. There are some very hand-
some pat t• ens in the • •section. Ile•signs that at.
su:h►blr a ••*- ,.t. ,.t,ildr••r'- dr•-•._.
SEE OUR EXHIBIT AT
THE FAIR
'Ve will take tt r;p.ee-i d di -play of. ('ur-
pats and House Furnishings in our usual
-parr in tile• it..rtlt rod of the train building.
it a confine• ourselves t.. Home.,• Furnishing-
in this'. exhibit And stake showing of
ocher 111etrhandise at the store•.
ENGLISH FLANNELETTE
BLANKETS $1.75 •
•
Flannelette Blankets imported by our..•Ive,
direct front England Heavy stake. soft finish.
white or grey. You will find these much surd i• •r
to the ordinary iiannelett.• Blanket sl
'.• d.
Special -value at per pair.. ..... $1 5 75
AN EXTRA QUALITY AT $2 00
Extra quality Flannelette Blankets. English
make. largest ,ire. tut in tingly blankets with
rods whipped. These could not Ira• bought timid
110 ,well t• �r- 1.•-s t has *2. i per pair. N'.• have ..
'.ir- 'v i.:• th. y 1474 tite S2 00
IIThe NIilllnery Ih•part.luent has prepared
A Rp.r'iiI Lot of Trimmed Nate for Fair play-.
They an• all new. -hales tr. rl in the very
Ir•.t .tyle with good trimmings and we offer
you your choir, of 'Al ..r :7, of these really
handsome hat- 1..r only . $5.00
SPECIAL HATS $5.00
NAVY FLANNEL 25c
Navy bite Flannel 33 inches wide. splendid
for ehildren•- dresses. Worth this price r]�
and half a- n itch again. Per yard only L
ENGLISH FLANNELETTE 15c
Four htut.l.••,I yards English Flannelette,
ieautiful patterns, heavy -Weight. fast .odors, our
oven direct importation. You will not buy it
again for many a long day at this prier. 1
Per )-ail. ....
5c
CANADIAN FLANNELETTE
PURE WOOL SERGE 69c
Heat auI•wvs.l Serge. floe finish and guaran-
teed indigo blue. colors fast. Will ghee ands
.expellent wear. Special per yard W
BLACK SERGE 6oc
Extra g•.e141 gtttulity all -wool black setae. Ora
that will make splendid separate skirt- • r c(kC
full dr so'-. special ver yard V�VJ
WIDE SERGES $1.50
I:atra w id.' all-w.a.l Suiting Serge. two sh?wl.•s
d na► y. black. tiger brows and green. Really
supterinr (loth. ,l inches wide. at per $1 550
yard -
COMFORTER CHINTZ 15c
Yard -wide American ('hintz for snaking con,-
fort.'rs and quilts. Absolutely fast dye, �5C
good variety of patterns. Per yard
Vests 25C
I.:uh•- \.-t-or limner-. Whit.'
1.i natio al color. fine ribbed.
splendid might for early Fall
w.. ,et Pet liniment 25c
Black Petticoats 51.15
Ladies' black Petticoats trade
fru, wnperkw ratty wiltAla•
i.he.1 sateen. %ids frill. Very
.period at each only $1515
This is a handsome Coat.
as th.• rut will show. 1t is
made 1,.au splendid twerl.
and at t tact ic.• cheeks wit h
heavy lining. Altogether
a most attractive and ser-
vir.•ablr garntept and
splendid value. 'Any sive
........$18.75
LARGE COTTON BATS 15c
I5C
nth. 2 11. - w i•1, , I h..0 1 h•• F:u{ holt
,oak•• but not .trait.• as he,.e►. 11. c:u, g:,. it t;•
yon it dark or light •.dortngs and the
value is exceptinally goad at p'r yard. 15
oC
These. two Flannrlett,s are etteptionnl value
and cannot he sold again at the prior•.
BARGAIN TABLE AT 69c
11. t t miss string the 'q.•rial Bargain Table of
tslits and ends of r goods. . (lit it there arc
Idy waists. children's and girl'. dretlw•s, lather'
• wash skirts, rte. N.. matter 'what the former
trier. yuukaki. your rhoiec of the lot 69c
for only
CASHMERE HOSE 35c
Pure-wer.l cashmere Hose. A beautiful stock-
ing made from soft yarn.. seamless f.r•t. will give'
splendid wear. 'Very ameial valne at per 35c
pall
YARD -WIDE SILK $t.00
Extra nttltt v black Pailrtte Silk. full :si inch. -
wide. free from dewing Per yard Si .00
GOOD QUALITY SUITINGS
We want to rail your at1.•ntion 110 nrar .hi'ow•-
i ng of g•sal Setif ing' for ladies. We have an ex.
ceptioually g. sal assortment ..1 the Pea. •11. best
cloths. such a$ gabardines. serge.•, br adeloths and
fancy mixture•:. in thesha.lrs that are tract ptopu•
lar, sur•h as dark greens, browns, blues. maroons,
etc. At per yard
lattice l'of t•.11 fiat, suitable for making quilts
10r (oulf..rt.•r»• t h.•• of the finest American snakes,
A.y.•ar ago we • ntraet.rl•for n large •1 antity of -
these Ilett.. T••.:.a' it would coat us 1.s' apiece to
Ort thea, in -to. w There tire from a new maker
and 1.• inn, Ali a thege y 15c
Hate w.• are ..tilling these Ain at each ...
LISLE GLOVES 59c
iadie,. white Lisle Gloves. heavy %.eight, f, t
Fall wear. Two dome fasteners. Special a(kC
parr pair
BEAUTIFUL MESSALINE
iiia 1.. XII a 1(1,4%(1 quality Messaline Silk, rich
lust isms black. heavy weight. Ont that is 4111`e to
give satisfactory wear. Every Yard
branded. Special parr yard.
$1.50
$1.75. $2.00. $2.50. $3.00
Serge Skirts 55.0o
V
Skirts owl.. from g•.sd quality
all -wool serge. black ..r navy.
Two of the late*t fit yips pnabased
this season to select from. Each
only
Iiouae ilirsw•. ntad.• froom g.aal
quality cotton material. oleo. rangy
of patterns. p•rfe•t-fitting. good -
wearing. fast -colored garments. All
size.. at $1.50
Thia Suit is made trim' a
good gtality man's Kerte.
Gxn.a in navy blur i, ..it
ran tell from the cut that
the style la right. The coat
is silk -lined and the whole
garment well tailored
throughout. Special vaahtt.
-
at•$22.50
This Snit is tna.le from Ni. tar
1 quality merge. (Jan he
had in either black or
navy. (art is milk pined.
The illustration shows it to
he cut on the moat ap-
proved lines for this sea-
son. Any aiv up to t2, at
.....$21.00
This illustrates erne of the
many mind atyies of the
(anent* N way" gar-
tnentw we are .bowing this
swarm. Ik.aena of gar
mens. tram the factory of
theme high grade makers'.
Rvery ane haw the famou.
•'Nnrthway" shape -keep-
ing qualities. ••e.W.•rthway"
$15.00t,. //kk
$30.00