The Brussels Post, 1972-05-24, Page 16MR.
MERCHANT
Here are TEN solid facts
you should consider in planning
your ADVERTISING
This newspaper is an advertising medium that is WANT-
ED - it is sought after 'and paid for, and advertising in
it is not an intruder in the home.
2 This newspaper's circulation is CONCENTRATED in
this trading area.
3 The newspaper provides PENETRATION in the prim-
ary market by reaching virtually every family or cus-
tomer in that market.
4 People read newspaper ads when they are ready to make
a decision and to act - WHEN THEY'RE READY TO
BUY.
5 The newspaper is convenient; it may be consulted at a
time most CONVENIENT to every member of the fam-
ily.
6 People LIKE TO READ NEWSPAPER ADVERTISE-
MENTS - surveys show 85 per cent of the people want
their newspaper to contain advertising.
7 Every issue of every newspaper contains INFORMA-
TION AND PICTURES of interest to every member of
the family.
8 Newspaper reading is a habit and a part of people's
routine.
9 The printed word is MORE RELIABLE THAN the
spoken word and it cannot be refuted because it is easily
available for re-checking. More accurate information is
obtained by reading than by listening.
10 The newspaper is ideal for comparison - items in a news-
paper may be easily compared with items in other news-
paper ads.
THE MOST EFFECTIVE AND MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH NEWSPAPER
ADVERTISING
ESTABLISHED
1872
w4Brussels Post
BRUSSELS
ONTARIO
14--THE 13KUS$ti. rlao •••04 A•ti
Brugsels • 887-6011
NOTICE!
ORDER YOUR
ATRAZINE
and
TRONIC
Now while the supply lasts
$2•00 per lb.
STEPHENSON'S
BAKERY
Kraft
SALAD DRESSING
COFFEE RICH
Alymer — 48-oz.
TOMATO JUICE
Carleton Club
ORANGE POP
GROCERY
32-oz. 690
32-oz. 430
2 for 750
24 cans $1.89
FREE DELIVERY
Phone 887-9226.
CALL
and enquire about our volume Discount;
also our
CASH DISCOUNT
OPNOTCH
TOPNOTCH FEEDS LIMITED
Program to encourage
beef herd expansion
The Government of Ontario,
has. introduced a. program, to en-
courage long term expansion in
the province's beef,eali ber4,
xocOrk as the "Ontario peetileit,
ter Loan. Program" it consists of
a system of government guaran-
tees on bank loans to farmers for
the purchase of bred or. pe4 oee. f
4eger4,.
There has been increasing
pressure on Ontario beef pro-
ducers in recent years, as they
attempt to find a suitable source
of feeder cattle and calves. Ex-
pansion of feedlot operations in
western Canada and the decision
to market more feed grains
through livestock has greatly re-
duced the availability of feeders
from these traditional sources.
Not only have numbers of wes-
tern feeders been curtailed, the
increased competition from prai-
rie feedlots has forced the price
sharply upward, A further corn.,
plication has been mounting loss-
es during shipment, as a result
of shipping fever or 113R after
calves arrive in the east.
In order that Ontario's vast
potent01, for beef production may
be realized, Ontario will assist
farmers and livestock men, to ex-
pand their breeding herds. The
assistance will take the form of
govprnmept guarantees on bank
loans. Farmers residing in On-
tario with a gross annual farm
income of $3,000 are eligible to
participate in the program, The
minimum loan is set at $2,500
and the maximum amount availa-
ble will be $15,000. The maxi-
mum, loan per heifer is $250.
The guaranteed loans will be
for a term of seven years, bear-
ing interest at the current prime
rate plus 1 per cent. During the
first two years of the program,
in other words until the heifers
may be expected, to come into
production , interest only will be
payable. Over the final five
years of the loan, equal payments
of principal plus interest will be
paid. The cattle purchased or
their offspring will be security
for the loans, and the animals
must be properly identified and
protected by a comprehensive
liability insurance policy.
.16
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