The Brussels Post, 1961-11-16, Page 6She gave e policeeein hot
ha Ind be g with the gun. in it1
.4 gun which she had, amt.?. d
itte her home town of Moue ese
Lakes, N.e. Megietrate
Levy of New York's lee .s.e-
.e!ourt later (lepton d tee .
with which see wee able t.
tain a . gen permit, eicePie ,
record of mentel instabilsee.
• "Miter Kiernan --- 'tine eess
her • niekname • in colleee
not fan not tinatteisseve—
certainly wasn't when
teeed Lawrenae Leeve: i re
ie Canton,. N.Y., la 1952. ele ear:
freahman year she WA..4 ote cif •
the• most sought-after ',ere. in
the echool, She 'wee elwase
school activities," eald _one ef
her old eollege friembe Her aeiy
deviation from the not e.al
aeemed to be Oise elle eti;.!n:
molted, Bet chain-smeking
no indication that a persoe
homicidal, Nei•Jier is esratehing
oneself,
"There is no seined tee—ft
to these delusions," aaid a pm.
minent New York psyehia:Ost.
"But I know that there ire
many, many psyebetice wale ees
around the streets who might
da murder if the right thing —
tbe shrug of the shouldere —•
set there off.' Thouge iterite
rarely encounter people like
this, they are en oecupetreel
hazard for psychiaerlsts.
doctor keeps a revolver , incleen
in his ehain Another 'esti a .est
of his potentially hornieidal ea-
, tients handy foe tee, poliee in.
any emergency, "Wben leesee
treated dangerous payehotite
the past," 'said another
"I have arranged my c.oneuleng
room so that I wouldne
trapped, But, more Invert. nt
than seeing that I am not at-
tacked is to help my patient.
By undeastanding what's tree-.
Ming a patient, by helping iem
to see his problem, I can then
help him both to surrender eis'
weapon and his murderous ens
pulse and still feel. satisfied woh
himself. But that's quite en
ordeal to go through. We're
really sweating ween it's oven"
MAGIC GARDEN—This goedesic dome is called -the climatron, where use of certain oir
currents permits plants from all over the world to be grown. It is in St, Louis, Mo.
►
k. t:
"
k.
p
R.
"The ii4S(ViatOn, cue, earn a, geed
bit of ti...niey by renting lee mail-
ling list aeveral times 4 yeer,
it didn't," he tedde, "the dues
nee up and that would be
ste a to cause complaints.' The
Diners' Club earns abeet $200,000
alisytse.ar for the use of its mailing
There was a time when Isom- t
ponies guarded their customers
liets as cloeely as. Tiffany does
its jewels, Many still do, but an
increasing number are turning ,
their cestomer lists into major ,
revenue producers by renting
them to non-competitve firms for
one-shot mailings, A simple safe-
guard discourages piracy—mis-
spelling the names of employes
and company friends who are in-
cluded on the list. If they get
second letters with the miaspelle
ing, the list owner can haul the
offender into court,
Soap eompanies (with their
coupoes) and record and book
clubs (Doubleday mails about
110 million promotion piecee a
year) are the big users of direct
mail, but it can be used to sell
almost anything.
A Midweetern maker of auto-
matic controls recently picked up
$2 million in orders as a result
of a single mailing to 115 key
executives. A warehouse full of
slow-moving black raincoats was
cleared out in a month when a
smart merchandiser rented a
mailing list of ministers and un-
dertakers. When Ford edged
ahead of Chevrolet in sales in
len, the triumph was due at,
least in part to a massive $4 mil-
lion mailing that went to 20
lion U,S. homes. Ford is back in
second place again, but then
Cheviolet now matches it, mail-
ing piece for mailing piece,
There are even sociological
conclusions to draw feom
lists—if anyone cares to draw
them. From hie daily assortment
of mail, a man can ,pretty well
tell what people think of his
bankroll and of him as a person..
If his mail describes $5,000 in-
surance policies, $100 loans, and
the wisdom of joining a club that
offers balcony seats at the thea-
ter, the list makers figure he
may not be very well off finan-
cially, but he probably is cul-
tured. If announcements come
from fashionable hotels, never
from symphonic societies, the
man probably earns plenty oe
money but isn't muoh of a music
lover. People who think they
keep well up on current affairs
can test themselves this week.
New York's General Fulfillment
Servies, which handles many of
the major direct mailings, is
sending out 200,000 subscription
solicitations for a renowned Eng-
lish newspaper, The Guardian.
While it's simple enough to
figure out how moet of the lists
are compiled, how does one
come up with a list of widows
who have recently received in-
surance money and the names of
stock-market investors? Insur-
ance companies, stock brokers,
and banks aren't supposed to tell.
Maybe it is, as Chicago compiler
Walter Drey explains, "the fine
art of serendipity"—a word he
translates as "the knack of mak-
ing profitable and unexpected
discoveries by accident." An ex-
planation from a Loe Angeles
compiler sounds more likely,
however: "Some we buy under
the right places to go."
Junk mail—a term that can
turn an otherwise placid list
broker or compiler into a fight-
ing man—comes in. for plenty of
abuse, both from the man who
delivers it and from the man
who gets it. But neither may be
as serious as he often sounds.
When the National Association
of Letter Carriers was asked
about the mailman's supposedly
classic antipathy toward third-
class mail, a vice presiene of the
union pointed out: "There wasn't
any junk mail during the depres-
sion. We sure wished there was!"
—From NEWSWEEK
Don't complain becattse you are.
growing old. Many are denied
the privilege.
LEADINd, A t HELT.ERED B. MtRight, left, and
PO. R. :Sisteurik spent: 'fh.reer days, inside this fallout shelter-_
ati. eKperirtient by. Mtlsleet* Stall Calrega and, Civil De,
&lee' dtiditare,
How They Get Your
Name On Their 'Lists.
Across the country last month,
Ming housewives' Who hadn't
even etarted to knit the booties
sound their mailboxes filled with
circulars advertising bassinets
and strained carrots, diaper ser-
vices and baby books, New vice
presidents who hadn't yet geeen
their carpets wall to wall ben
to hear by mail about bigger tied.
better insurance policies and the
delights of corona-style cigars,
The mail may have been un-
expected, but it certainly wasn't
mysterioue. The new mothers-to-
be and the new vice presidents
had landed on another round of
mailing lists—keystone to the
burgeoning $2-billion-a-year di-
rect-mail advertising business,
It's so big and so busy in fact,
that one of every three letters in
the average American family's
daily mail, turns out to be an
advertising circular,
A lot of direct mail is buck-
shot advertising addressed simply
to "Occupant," But as the cost of
processing and mailing solicita-
tions increases, companies aim
more and more carefully at their
potential customers, And this
has spawned an. amazing, some-
times weird, assortment of mail-
ing lists which makes Gilbert and
S u 1 liv a n's. Lord Executioner
seem like a sluggard. His list
may have included society of--
fenders and people who eat pep-
perminteind puff it ie your face.
But heeeiever had a list of Phi
Beta Kappa Members, peanut
packers, inueic aPpreciators, ca-
reer girls, people interested in
metaphysics, or "top" families.
The 200-odd companies that com-
pile lists, and gross mere than
$100 million for, their efforts, of-
fer these and many, many more.
Creative Mailing Service of
Freeport, N.Y., for instance, of-
fers a list of newly appointed
executives, another of business-
men who attend a lot of convert-
tons. W. S. Ponton of Engle-
wood, N.J., offers 12,000 classi-
fications from. Abattoir Equip-
ment Manufacturers •(301 for
$16) to Zoological Gardens (34
for $5), Ponton can supply an
advertiser with the names of
eight manufacturers of bone but-
tons for $5, or a list of 175,432
attorneys at $18.50 per 1,000. It
also offers 51,719 "prominent"
attorneys at $20 per 1,000, Griz-
zard Advertising of Atlanta
maintains a list of Georgia's
males who are more than 8 feet
tall and weigh 215 pounds or
more. It was for a king-size
men's clothing store, and the list
was compiled by going through
files of Georgia drivers' licenses,
which carry such information, to
pluck out 1,600 potential custom-
ers.
For the ordinary American,
unless he lives in. the wilderness
—and possibly but even then—
there is no escape from mailing
lists, Every time he joins a club
or mails in a coupon, rents a
house or buys a car, gets married
or promoted, his name goes on
someone's mailing list, The lis-
ing starts before he is born, goes
on through the tombstone list
after he is dead,
Lists have grown so profusely
that a new fraternity of business
entrepreneurs has risen. They
are the list brokers, the middle-
men between the owners and
compilers of lists and the busi-
nessmen who want to use them.
Lewis Kleid of New York claims
to be the nation's biggest Est
broker, and he very well may be.
Kleid handles about 125 neillion
names a year, has access to some
5,000 mailing lists ranging in size
from the Phi Beta Kappa asso-
ciation's 5,400 to the Diners' Club
list, which counts more than 1
million names, The names rent
for about $20 per 1,000, of which
Meld gets 20 per cent. Do Phi
Betes complain when they find
their names are being rented
out? "Infrequently," says Kleist
DRIVE WITH CARE I
TABLE TALKS 4y. clatvz Andaews
When we go to community
suppers in the towns near our
home, cakes are often the high
point in the meal, And they are
not just cakes—they're creations!
More often than not, it's choco-
late cake which most hands
reach for eagerly, I've yet to see
a chocolate cake which can sur-
pass that made from a recipe
given me years ago by a friend.
It makes a large, moist, light-
chocolate cake. We usually
make it as a layer cake, combin-
ing the layers with a creamy
butter frosting, but it is equally
delicious and perhaps less: rich if
the layera are combined with a
boiled frosting.
Sometimes, for eur family of
two, I cut the recipe in half. One
layer can. be split, to make a
smaller layer cake, or it can be
used to form a dozen or more
cupcakes.
As a little girl at home I was
always allowed to cut—and eat
—warm cake, unless it was being
saved for some special company.
This taught me at an early age
that there's just nothing so fine
as warm cake: in fact it bears
little resemblance to a cooled
cake or one which is a day or
two old. And so, whenever it is
poseible, I make cake at a time
when the first pieces can be
served warm or nearly so. Once
I made the recipe I am about to
give you for a family gathering,
It was served only an hour or so
after its removal from the oven
—and the family still talks about
it, writes Gertrude P. Lancaster
in the Christian Science Monitor.
• *
Now for the recipe. Cream
together 1/2 cup butter and 2 cups
sugar. Now you can use other
shortenings if you want to, but
for real flavor, butter is the
thing, To this mixture add 3/2.
teaspoon vanilla, 4 beaten egg
yolks and 4 squares of chocolate
melted. Mix thoroughly, Sift and
measure 13/4 cups flour, and add
to it 2 teaspoons baking powder
and 1/2 teaspoon salt, Add the
flour mixture to the butter mix-
ture alternately with 1 cup milk.
Last add 4 beaten egg whites—
fold them in gently but thor-
oughly. Bake at 350° F. for about
35 minutes. You'll need 9-inch
layer pans for this, for it is a
large cake,
• *
There's another dessert con-
coction which is far from new
but every now and then I field
people who have never served it
but would like to. Preferably it
should be served heaped up on
a smooth, cold, soft custard, but
if you wish, you can serve it
alone, les called apple foam, and
this is an ideal time of year to
make it. Use apples whieh are
not too bland, but which have a
distinct apple flavor,
Beat 2 egg whites until stiff.
Add cup granulated sugar and
2 grated, medium-sized apples.
Beat this mixture very thorough-
ly until the sugar has become
entirely blended into it and no
longer is gritty, It will increase
in quantity ae you beat and be-
come velvety and handsome,'
If you have some left over
from a meal, It will keep well,
but when you are about to serve
it egain, beat it once more to re-
store its fluffiness.
* *
"Here are two very old recipes
Which I think some readers may
enjoy," writes Mrs, R. J. Mat-
thews,
BANANA NUT 11111eAT)
tup sugar
let cup shorteheig
2, eggs
I cup teethed. setae ban as
(about el
I time fletir
1 teaspooh soda (eeent)
teaspecine baking Powdet
1 teaseitien ealt
tableepoons milk
tut. clitnieett
Sift flour, bakirig poWder,
stela, sh.lt end sugar together;
add ntits, Add 'unbeaten egg,
mashed bananas, ahd shortening.
Stir the Milk he lightly but
PATIENT POODLES — These
poodles wait while their master
shops for the latest best seller
or one of those "how to" books
to help teach old dogs new
tricks,
quickly. Pour into a greased,
floured loaf pan and bake at 325°
F. about 50 minutes.
*
DATE BREAD
1 cup dates, cut up
1 teaspoon soda
1 cup boiling water
1 tablespoon butter, melted
ae cup brown sugar
1 egg
1% cups flour
a/s teaspoon Salt
1/2 cup nut meats
Combine dates and soda; poue
boiling water over them, Cook
over low heat until thick (if it
becomes too thick, add a little
more water). Add butter and let
cool. Combine brown sugar and
egg and add to date mixture. Sift
together the flour and salt and
„add to first mixture; add nuts,
Pour into greased loaf pan and
bake at 325° F. for 50 minutes.
* *
"Do not open oven door until
this bread is done," writes Carrie
Bulkeley LeGeyt, of her cran-
berry bread. Here is her recipe.
CRANBERRY BREAD
1 cup raw cranberries,
chopped
eet cup English walnuts
1 cup sugar
2 cups flour .
2 tablespoons shortening
Grated rind of 1 orange
Suice of 1 orange plus boiling
water to make 1 cup
1 egg, beaten
We teaspoons baking powder
le teaspoon soda
Sift together the dry ingredi-
ents; add the egg, shortening,
and orange juice and rind; add
cranberries and nuts. Pour into
greased loaf pan. sake 1 hour
at 375° F. (Bake at 350' F. if
you use a Maas loaf pan.) *
This lemon bread—the recipe
was sent in by Mrs. Gwendolyn
S. Holley should have a eauce
poured over it while it is still
warm and in the pan, Here are
the recipes for both bread and
sauce.
LEW1ON BREAD
6 tablespoons butter
1 cup sugar
tiebeateti eggs
el cap Milk
etse cups flour
le teaspoon' Salt
11/2 teeeamenis beking powder
Grated rind of 1 lemon
Cream butter mad sugar to-
gether and add eggS; mix, Add
Milk. Sift together the flour,
sale, and baking powder arid add
to first miatture, then add grated
lerridOri rind. Pour 'trite greased'
loaf pan and bake 1 hour at 850 °
SAteE
luiee of 1 teteent
Grated rend of IA 'Weed
le to tuji stigat
Combine these ingredietts and
pour covet leaf aftet you've taken
it out of the OVeri, btit befote
You'Ve teMeated it froth the pans
ft8Stt'46',-,1661
!Indian Dancing
On The Rio Grande
Non-dancing Indian parents
bring their babies and, as the all
morning and all afternoon danc-
ing continues, these infants be-
come weary and cry. But there
is no nervous jouncing of the
child up and down, no scolding,
A blanket is placed on the rosy
adobe ground. The baby is placed
on it and allowed to adjust 'his
own members and his own reac-
tions. He kicks and howls vigor-
ously. The parents smile uncon-
cerned and pay no attention to
the uproar. In a few minutes the
baby is asleep to awakee refresh-
ed and cherubic to sit on his
mother's lap. As the dancers go
superbly through the ancient
steps and rhythms, the mother
moves the baby's little arms and
legs in time to the roaring of the
tall rawhide drum and the cad-
ences of the chanters gathered
about it. When the time comes
in a few years for this infant to
learn the ancient steps, he will
not be entirely unprepared.
As most of the pueblos are
some distance fecen the highway,
Indian children can wander
about their far-flung acres at
will. Although they do not know
it, they are carefully watched
and guarded, Often e have seen
eight or nine youngsters holding
hands in a long crooked curve as
they walk away from their own
cluster of homes. The line breaks
from time to time as one child
discovers a bit oe shining rock or
a bright flower, But always the
line re-fosies ta arrive eventuel-
ly at a certain house -where their
friends live.
As dusk approaches. no one
tells the children. to go home.
They evidently want to .stay for
supper and spend the night. They
feel free to do this. They eat
the food provided and eventually
fall into beds even if they are
made on the floor. But a mem-
ber of the hosting family has
been surreptitiously dispatched
long ago to inform the pare,ets of
each visiting child.
Even in the matter of disci-
pline for pueblo children, there
is said to be a departure from
the methods of the White Man,
If little Deer-Go-Lightly or Feas
ther-On-the-Wind stands in need
of correction or discipline, this
unhappy matter is often handed
over to an uncle or aunt. In this
way the relationship of parents
and children is kept on a happi-
er and more harmonious plane,
writes Dorothy L. Pillsbury in
the Christian Science Monitor.
I have been told that some In-
dians teach their children to look
a long, long while at little things
—a tiny pebble, a minute flower.
They must look and look until
tiny things become big. Then big
things become almost gigantic
by comparison.
Evidently the little Indian girl
in a nearby pueblo had looked
long and hard at her clog, Any-
way, it was raining slightly as
we watched this child dash out
to put her dog under cover in a
newly constructed doghouse, It
wae an imposing building with
an incliried roof at least four feet
from the ground, The child call-
ed and called her dog, ran to
meet him and using all her atie
thority. pushed him into that
imposing doghouse, We had ex-
pected at least a mestiff. But her
little black dog was not over
four inches high and seemed-
moet reluctant to enter that
gigantic shelter of a doghouse,
During World Wer I saw a
young lediati, ivy full military
outfit, ride et dangerous speed
on an ancient motorcycle feta
one of the pueblos. Re tossed
the machine negligently against
the wall and dashed oti the tun
into the ancient kiva, Withit e
lese minutes, he thierged avith
the othee dander's' in fell tete,
inetial attire to take his 'piece iri
the long et dantere,
danced etteerbly eeeri if his aP-
eeereiate Wee eoreeWthat marred
by a di haireut,
hiCeine tax tes
*Aids yoti, that *tiii doiet: hay,
te pass it Chill Sekilie Otani to'
titotk tot' the gotiettitbehi.
Imagined Insults
So She Killed
It Was 5.30 en, et hot, herald
NOW York afterimon in centrel
Pare, The ehildren were getting
hungry it was time for supper,
for baths, Mrs, Pattie La-
Verne, 'dark haired,. attractive,.
got up from her beech, seid a
pleasant goodsby to the other
mothers there, entied her Great
Dane, Fleoeey, collected her
three ehildren, Peter, 6, William,
4, and 'Susan, 2, .end headed for
home two blocks away,
Klernen, 20, aat waiting
on a bench le the lobby et the
LaVetees' Fifth Avenue aparts
merit house, It was: a bad time
eor Ann. She thoeght people
were making fun of her, she
couldn't get any -dates. She lust
knew she was too -tot and ua-
attractive and, she had this eery,
o.us habit oe seratching her face.
She felt sure a psychiatrist, Dr.
Albert LaVerne, kept telling
everybody how she scratched,
and people kept moceing her
about it by imitating eer, even.
people .on television, She nad
thought Dr. LaVerne was quite
a good teacher three years• ego,
when she was taking e .sociology
couese :Nom him at Fordharn —
a course which put the emphasis
on neurotic psychotic, and psy-
chopathic personalities. As a
mattee of facnshe had consulted
him professionally tepee, and he
had recommended that ehe go to.
a sanitarium. Maybe, if she
.talked to Mrs. LaVerne, she
could get her husband to stop.
telling people' about her scratch-
ing. But maybe Mrs, LaVerne
was telling people, too,
Dr, LaVerne, a seelor psychi-
atrist at Bellevue • Hospital, had
been warned by telephone' teat
Ann Kiernan was waiting in the
lobby. He had told the apart-
ment superintendent to call the.
police if Ann gave any trouble,
When- the doctor's wife arrived
home, the elevator operator told
nAonInv.:,,"Here comes Mrs. LaVerne
The two women talked quietly
for a while as the three children •
and Floosey waited by the ele-
vator door. Ann told Mrs. La--
Verne her husband was spread-.
ing lies about her and she
pleaded with her to make him
stop. e ,,Ily Mrs. LaVerne mov-
ed to join her children. - ,
Ann pulled a revolver out of
her purse and fired three shots.
Two hit Mrs. LaVerne, the third
chipped the marble wall of the
lobby.
Half an hour -later Mrs. •La-
Verne, 28, a physician in her
own right, died. At almost the.
same moment, Ann drove up to
a nearby . station house and ask-
ed a policeman whether it was
all right to park there, When
he said "yes," she parked, walk-
ed inside, and gave herself up,
She told them: "When she
shrugged her shoulders and
started to walk away, I knew
no one was going to do any-
thing for me. So, I shot her."
Keep check on the children
when asleep; use flashlight,
Knees *here , to reedit t le
porents tie other adult help',
REALLY SUPERIOR
WHITE MEN
The sign on the bank of the
Zambesi River, just 1 mile a)mve
the roaring, misty 'Victoria Fells,
is clear and to the point: "Bath-
ing is suicidal because of croco-
diles." More than 100 white resi-
dents of nearby Livingstone, a
town in Nerthern Rhodesia, last
month .pluneed into the Zambezi
rather than swim in their muni-
cipal pool, Their reason: Living-
stone'e swimming pool had just
been desegregated, Instead of
swimmitg with Afrieans, as one
of the white men put it: "We
would 'rather take our chance on
the crocs."
Q. When in a crowded restaur-
ant,. and a stranger wants to sit
in a chair at your table and askse
"Do youe naind,". what should
your response be?
A. The best answer, of course,.
is, "Not at all."
Be honest; don't "raid" the
ice box unless you're invited,
Doe t id up the telephone,
keep mum on being alone. —1111
1111111111111
&thy-Sitting: Exacting Job
Today's baby sitter if she's worth her fee, brings
know-how, TLC (tender, !oiling care) and a sense of
responsibility to her job. , To aid teen-agers to be
!better sitters, Camp Fire Girls has issued a booklet,
!"Child Care Course," birimming with cogent facts.
Entertain: Play games or Don't tell outsiders where
read and tell some s_torlosy ou are doing your sittin
Lotk tioots1 chow tfttipes; Doitit be ittittliiie; Db give
'keep the Perth (fendei., 16Vint) Cote):