The Brussels Post, 1960-11-17, Page 6ti
A Shocking Tole Of
~lecltii Advertising
Modern Etiquette
fly Antra Asittee
find erdere. la ,t'ranc'e,
Spain and Italy,
The monks live in the trot ':,
which has an 'Otter, bunks end
cooking facilities. •
:Fat:110r Chervier sends I.
the Orders • and the trionto,
them — more than ,a ton zit
MOWS, polishes end gleaners
day,
Bather Toupin is trPtIsl' rk
manager. Bvery morning at five
o'clock be sets off in-his
to take supplies to Paris "r
Rouen for onward despatch.
So efficient has the Abbey bee
'come that in productiVitse it u w
• ranks seventh among he 400
wax and polish manufacteuers
in France yet in" size it is
one of the smallest. •
De$pit :their commercial suc-
cess, the monks are still 1.1.y.
mein Since 649 the day at St.
Wandrille has been divided Into
three periods, for commurey
prayer, study and manual ,a,
hour. The monks keep to this
schedule,
They They have an outstanding
pytation for scholarship end
some of them write books on
religion in Italian, Portuguese
and Spanish.
'Father Chervier gives a two-
fold reason for the success if
Les,Produits Monastique wasiss.
"Prayee and elbow grease," he
says.
For Half-Sizes
PRINTED PATTERN
4-**%'\
Sine 4704 121/2 -21a
1.1 tea is being' served and
a< guest does MA eere for it,
would it be al( right in, this case
for the guest to ask for g eel)
of coffee?
A. Not unless the hostess spe.
"cifIcally asks if he or she would
prefer coffee. Otherwise, drink
the tea, or part of it, and pretend
you are enjoying it,
Q, Is it proper to write e few
lines of good wishes on the -card
that you enclose with a wedding
gift?
A. While not necessary, this is
a quite proper and nice thing to
do,
Q, My husband insists on
drowning everything on his
plate with gravy. l think this is
bad manners, What do you
think?
A. Strictly speaking, gravy is
for the meat and if you want to
eat your potatoe,s with gravy,
you dip a forkful into the grhvy
that has escaped the meat.
Q, Is it proper to hold the fork
or spoon in the hand at the din-
ner table while engaged in et
long conversation? '
A. It is much better to lay the
utensil down if embarking on a
lengthy discourse. If held in the
hand, one is likely to find one-
self waving it about, and this is
definitely impreperl;
Q. Where do I put my ^ olives r and radishes eerVed at'a formal ,
dinner, when there is ho bread-a'
and-butter plate?
Ae Place them on the edge of
the plate from which you are
eating. Salt for the radishes goes
there, too.
Q. When one is carrying ones'
tray in a cafeteria, is one sup-
posed to ask permission of a
stranger to sit at his or her
table?
A. This is not necessary.
FREE ON. A SWING — Linda Breese, 4, swings as happily as any child at e lier- „Columbus,
Ohio, home. But when Linda gets back to the ground she needs crutches' to get around.
Born with an open spine, Linda represents millions of handicapped 'child:ena' She's:, the
the ground; that "dentifrices pie._
e secondary' role in dental te-
giene and by themselves ..caus
not prevent tooth decay.".
Weight - redecing eompourtsie
are described as not only usc•
less for their purpose but per.
I haps even dangerous. A eongrese
fi eionel committee, after going in•
to this subject, came to the con..
elusion that the public is 'bilk-
ed out 'of $100 million annually
by, the makees . of worthless
weight-reducing. preparations,"
The doctor is under constant
pressure by drug manufactureers
' 'who spend more than .$750,000,-
000 — or $5,000 for every phy,,
SiGiall in the nation". — to per-
suade ham, to preteribe their ,pro-
ducts, The tremendous increase'
in new drugs dil • the lateeket is
illustrated in. the case of one
I druggist quoted as saying that he
now stocks ' nearly 2;000. drugs—
; with more being added every
week sa- in comparison to about
• 400 such items ten years ago.
Mr. Smith scores the federal
government's, failure to police
the drug market while at the
- Same tinln, admitting that,. the
lass/. 'does not give it adequate
authority. For instance the Food
and Drug Administration has.
the right, to demand accurate la-
belling at, a drug, but it has no
authority over , drug •adeertisings
' When, the . gev.eroMerdzdOp.s at-
tempt to catch up with the ex-
cesses of the industry, it is often
,foiled by sharpshooting lawyers,.
who find easy ways of getting '
around the present "horse and
buggy' laws.
What is needed, the author
concludes, is "a consumer's. bill
of rights." He urges the Ameri-
can people to rise up and. de-
mand it of their Congress.
National Foundation's 1961 postereeirl.
A Ke,v1kW of "The Health
fsittelaetere". by atelph Lee Smith.
written by Josephine •Ripley in
the- •C Itetatian Science Monitors
t. si•
is- an indignant Man who
writes. "the shocking story of
how food and dreg 'advertising
eetpleita yette health."
Ralph Lee Smith writes not
only with *feeling, but with the
confidence of an author who has
te. evidence tease* up his case
against the "health hucksters,"
His sources include the find,
ings. of congre,ssional investigat-
ing committees, the American
Medical Association, the Federal
Trade Commission, and the
tienal Better Business Bureau,
with which he was formerly as-
sociated as an editor,
His expoae is concerned only
with that part of the drug in-
duatry which he feels is engaged
in unethical huckstering, not
with the medical profession or
pharmaceuticals . .1e.destey as -
whole, -lie centers, his attack on.
those drug manufacturers and
'their advertising agents who,
through slick slogans and media,
cal ,miarepreseetations, encour-
age Americans to spend millions .
of dollars for drugs, vitemieas
cosmetics and so-called "hea'th
foods" which are cracked up to
- be-what they are not and rapt e-
Sentecraa doing what they don't.
These products, are well known
!aild their.. manufacturers some of
the biggest inthe industry.
Through the.medium of. modern.
advertising and mass communi-
cations, they are able to pene-
trate millions of homes with.
their misleading sales appeal.
The .consumer is: at their mere
car, Mr. says, and no
one as yet' his borne to his
rescue in an effective. way,
Mr, Smith,, ..in his opening
chapter exposing ,. the health
huckster's methods, addresses
himself directly to the readers
"There is nosereason why you
should .4 settle'," he challenges,
"for anything less, than outright
elimination of health huckster-
- ing. No advertiser has the -eight-
to mislead' yott and your family
about -tourhealth in order to
.,eealize -'profit."
It can be stopped, he claims,
.any time the government, and the
industry really want to- take the
necessary steps to abolish an
unnecessary.. •evil.
He derides the huckster's
wares and their claimed poten-
cy,. in case after case, chapter
after chapter. As for "the gold
e7ush.in vitamins and' minerals,"
„medical authoeities are quoted
tostheseffect that a well-balanced
_diet previdee all the nourishment
of this kind -necessary for the.
average person.
Toothpastes that "prevent
tooth decay" are debunked on
These Monks Have A
Thriving Business
es . sesta
MASK MARVELS — These are
the latest in disposable semi-,
cal masks, displayed in San
Francisco. The mask at left
features high filtering action
while the one at right, devel-
oped for high bacteria resist-
ance, is heat-sealed to a thin
flexible plastic. ty. *4)1444,4 Heirs' Heirloom
Buy Now, Pay Later
Old As The Hills
A deep-descending collar
frames you in softest flattery
above a slimming skirt. Smart
in. daytime cotton or wool — ele-
gant in silk for gala evenings.
Printed Pattern 4704: Half
Sizes 12.1/2, 141/2 , 161/2, Irma, 201/2,
221/2 . Size 161/2 requires 33/t
yards 39-inch fabric;
Send FIFTY CENTS (50e)
(Stamps, eannot, be accepted, use
postal note for safety) for this
pattern, Please print plainly
SIZE, NAME, ADDRESS, e
'STYLE NUMBER,
Send order to ANNE ADAMS,
, Box 1, 123 Feghteenth St.„ New
Toronto, Ont,
SEND NOW! Big, beautiful,
COLOR-IFIC Fall and V. inter
Pattern 'Catalogue has over 100
styles to sew — school, career,
'half-sizes. Only 350!
The Benedictine Abbey of St.
Wandrille, near the mouth of
the Seine, is one of France's
'leading producers of wax and
polish.
This year the monks, who sell
their products from Monaco to
Madagascar, won the top pro-
ductivity ,award from the De-
partment of Economic Affairs.
The monks' venture into trade
began in 1936 when the abbey,
built in 649, was in ,danger of
going bankrupt.
Two of the monks, Father
Antonio Cheryler and Father
Sorinval, -had some experience
of chemistry so they, looked
around. for a way of applying
this skill.
They'begen on polish and pro-
gressed to floor wax, shoe "pol-
ishe metal polish, giaes,Ocaning
wax. As they made a feva sales
they' were' able to elatry better
equipment. , s
'Before long every monk in
the abbey syas involved — as'
carpenters, p a e k e r s,,'e welders,
tinsmiths, accountenta—and typ-
ists.
The monk responsible for fill-
ing the shoe-Polish tins became
frustrated with the laborious
job and invented 'a machine
which would fell the tine, auto-
nsatically.
• By 1941 Les Prodeits Monas-
ttque had become such a thriv-
ing concern that' Father Cher-
vier put a dozen local people
on the payroll; 'twenty' are now
employed.
The monks wanted to sell
competitively, so they decided to
employ no middle-men. The
chief travelling salesman is Fa-
-titer Chervier; each summer,
with' another monk, he sets off
in a specially fitted truck, to
that came.: over , the, wires was
quite shocle.„ The nineteen-
year-old Son of friends . of ours
-near -Gtielph 'had been- 'killed
thatafteenbon by a' falling beam.
From' what-I could gather from
his distraugheemother he had,
,been helping a <neighbour de-
molish an old building. ?rehab-
blifl'rn not sure. This
young- lad had theivn every
promise of being 'an' up-and-e
coming young 'farmer, He was
homeloving and hard
working'. He was interested in
cattle . and modern methods,. of
—feerning. Other than that his
greatest love was his guitar with
which he had. done very. well in
competition with others.
It is,Monday now and we feel.
somewhat deflated after a trip
to. Guelph yesterday. Needless to,
say it was a sad experience.-
However, two remarks of the
parents made us feel that they
Would eventually recover from
the shock of losing their son
without becoming embittered.
The mother said — "It is no use
looking back, figuring out how
it might have been avoided
I guess .it was . just meant to
be,"
"And," sal'anthea father, 'we.
have nothing butl•goed memories
of our boy. hfev'era at any tiniee
did he cause us-gtief or anxiety," '
How many parents of young
girls and boys living today wish
they could say the same thing?
Oud- bereaved friends have cer-
tainly suffered a great loss, het
it is equally true they have only
happy memories.
A Fashion Hint For Air • Travellers
Sunday, of course, was our
first day back on standard time,
Partner made it an opportunity
for teasing me. At breakfast
time I said, "So you remembered
that we go back to standard time
today?"
"Of course I did — I put the
clocks back' last night."
"YOU did not,"
"Sure I did." Then I got really
worried because I had put them
back when I went to bed — an
hour earlier than. Partner How-
ever, he was only kidding but
with Partner you never know
whether he is kidding or not, He
keeps a face as straight as a
poker. It was the radio that put
me straight.
Marriuge Tips ,
For "Teen-Ageri
From .a code developed by the
Family Servi4e Agency, of San.
Bernardino, Calif.
1. Parental approval of dates,
If parents do not approve, there
may be good reasons. Allow
yourself time to consider these
reasons.
2. Discusing your engagement
or marriage plans with your
'parents is essential. If you would
like further evaluation, clergy-
men, teachers, and school coun-
selors can be helpful. Any good
marriage plan will stand up"un-
der careful examination.
3. There is, a difference be-
tWeen infatuation and mature
love. Love at first sight, or hasty
decisions about marriage, shoeld
be carefully questioned. True
love allowe time for marriage
preparation.
4. Know yourself, your hopes,
and what you expect from mar-
e' riage.
5aDon't fall into the trap of be-
lieving that the "smooth dan-
cer'', is necesarily the best` (hus-
band), Remember that success-
ful, marriages are based on vari-
ous personality assets, such as
consideration for others, depend-
ability;" and loyalty.
G. Marriage is not an escape
hatch. The 'unhappy single per-
son all too often becomes an un-
happy married person.
7. If you or your family sus-
pect that personality problems
may interfere with your future,
happiness, these problems should
be (discussed and) evaluated.
8. Marriage should be a seri-
ous plan, not something you
would do just because everybody
.is doing it.
, 9. Each individual must recog-
nize that 'the final choice of a
Marriage partner is his or hers
alone. The functions of dating,
courtshipe and engagement assist
in the making of a wise deci-
sion.
lb. Talking .things over is an
essential means toward under-
standing the other person. Each
partner should have the time
and ability to 'discuss his feel-
ings; plans and •hopes for the
future.
11. The person who bickers
and can't get along with Others
is probably the kind of person
who will bicker in marriage.
12, Don't expect that, after
marriage, an individual will
change 'very Much. Annoying
personality traits will probably
=Untie and may even become
la source of aggravation.
13. Agreement on friends and
recreational activity is impor-
tant. .
14. Mutual interests and timi-
larity of social, econotnic, and
religious background allow for
easier adjustment in marriage.
15.• Don't be bluffed into dat-
ing, or Marrying, a person who
uses dramatic threats to get his
or her own way.
16. Don't try to evade discus-
sions about religicie, thildren,
money, educational plahs, or
other important goals 10 life',
17, Authorities agree that,.
when people marry too far out
of their (eavri) age' group, the
pessiblity of'unhappiness` iS inn
greased,
18. An individual who violates
too Many standards before teats
liege May have difficulty in ac-
cepting the conventions of fern-
ily life.
CoSteopolitan Magaiihe.
Who seers Tellaia over?, We had
two dive of squaw winter and
now, eve, ere enjoying _real In-
diee summer. It is just grand for -
-igettingodd jobs, done thet some-
how alWaYs gete`left to the last
militate Or perhaps don't gee
adoeeateell. But that's the way it
goes — aselong as the weather
a lsolds out we.can 'find extra-jobs''
to do. -Partner ia busy both iris-
side and Oai finally gave in
and,, accepted his offer to help
with the painting. The ceilings,
with all the reaching and stretch-
ing involved were getting me
down. So, now 'we are working
together and getting along fine.
Got the hall done last week —
long hall, six doors! However,
we took it in easy strides as I
was afraid of Partner stiffening
up — and that wouldn't do at
all.
Last Friday, it being such a
wonderful day, I went to Milton
to fulfil a promise to an 87-year-
old lady. I had said I would take
her to visit the old farm home
to which she had come as a child
82 years ago. 'It had remained
in the family until recently, that
is, until her bachelor brother,
died. IVIost of the farm was will-
ed to Halton County for re-
forstation purposes, The house,
barn and 8 acres of land were
to be sold and the proceeds
turned into the estate. The head
of a building construction cotne
pany bought it, a young fellow
we had known as a boy. What he
has done with that old farm
house is almost unbelievable. It
was a particularly well-built
house to start with, red brick on
a stone foundation. Now it has
been completely modernized
without destroying its original
lines. Its great charm is its sim-
plicity — like the deceptive ex-
pensive simplicity of. Paris dress
creations. Indirect lighting, deep
pile broadloom, polished cork tile
in the bedrooms— so easy on
the feet. One-tone decorating
throughout — that is, very pale
green walls with white wood-
work, except for the children's
rooms, decorated with nursery
rhyme •paper, All kinds of con-
veniences, of course, but the
conveniences are not obstrusive,
Going back to the home of
one's childhood always results
in a flood of memories, But I
don't think elderly people resent
changes if changes are for the
good. To see a place one has
loved slowly going to rack and
ruin, that hurts. But if a place
hat been taken care of and
changes are all in the way of
improvements how could any
sensible person object? The fact
that the old "parlour" has now
become a modern "fatality room"
need not detract from its senti-
mental value.
When I got back from my trip
the telephone was ringing like
mad, Partner was outside and
hadn't heard it. The Message
If you believe that buying on
the installfnent plan is a rela-
tively new:business practice and
a feature of- life typical of our
era, you are. wrong. Installment
eredit in primitive forms existed
thousands of, years ago. It was
practiced by the Babylonians
and Phoenicians. It was known'
Rome under Jellies Caesar,
especially in real estate dealings.
Apparently •the plan was im-
potted to Epgland early in the
19th century,'when the Countess
of Blessington foinidbet practiced
by merchants in Parse. When she
returned: to London? she told
cabinet makers .about it. At
about the same period, deferred
payment plens a appeared in the
United. Statee.
It was not until early in the
present century that the idea of
banks lending money to indivi-
duals on the basis of character
and income, with repayments in
monthly installments, was put
into pratice. It has how reached
the astronomical figuresof nearly
$40 billion, according to figures
released early in 1960;'The share
oa the nation's banks in install-
ment credit is currently about
$15 :billion,. p
• After 50 yearS rof .installment
'credit in the Uhited States, fig-
ures recently released show that
48 per cent of American families
use it. Main users areethe mid-
dle-income group. More than
half of all families in the United
States buy their 'furniture tied
Major home 'appliancegzin time •
payment plaits,
With ,installment credit .1.,o
firmly entrenched in our Way of
life, there seems little-ilierit in
arguing the: economic preps and
cons of thi4 system of buying,
Banks, which must exercise pru-
dence and caution in their' opera-
tient, have found it a Worth-
sthile practice, based' as it is on
the character and income of the
individual customer. It dimen-
sions today certainly reflect the
stability of both the national
character and economy. — hours.
ton Pest,
ErnBreider this sampler for
baby's rosin a ptetty decerea
tion, a sweet reminder the 'proud:
parents will cherish.
Give a gift that's truly per-
sonal —eel-sampler story of the
HappyVent, Pattern 894: trans-
fer 12 xe 6 inches; ceIbitseharla6a-
Send 1. TIIIRTYstIVE 'CENTS
postalIota for safety) for this
((stamp calniatbe eeeepted, use
pattern to LAY.111A WlittLER,
Box 1, 123 Eighteenth St., NeW
Toronto, Ont. Print plainly PAT-
1.11?,ItN NUMBER, your NAME
and ADDRESS.
JUST OFF THE PRESS! Seed
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Hurry, send 2Se riOWI
41'11 give you an answer when
the election returns' are oath!" ISSl1C 41 — il060 bRi1Jw1TH CLARE
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