Times-Advocate, 1978-08-10, Page 17■4
Times-Advocate, Avgust 10, 1978 Page 17
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Here Are TEN Solid Facts You Should Consider
In Planning Your Advertising;
This newspaper is an advertising medium that is WANTED - it is sought after and
PAID FOR, and advertising in it is not an intruder in the home.
☆ Nearly all of this newspaper's circulation is CONCENTRATED in this trading area.
This newspaper provides PENETRATION in the primary market by reaching virtu-
ally every family or customer in that market.
☆ People read newspaper ads when they are ready to make a decision and WHEN
THEY’RE READY TO BUY.
JC The newspaper is convenient; it may be consulted at a time MOST CONVENIEN1
to every member of the family.
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☆ Newspaper reading is a habit and a part of people's routine.
•JU. Every issue of every newspaper contains INFORMATION AND PICTURES of in-
*** terest to every member of the family.
The printed word is MORE RELIABLE and it cannot be refuted because it is
c easily available for re-checking.
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The newspaper is ideal for comparison — items in a newspaper may be easily com-
pared with items in other newspaper ads.
People LIKE TO READ NEWSPAPER ADVERTISEMENTS - surveys show 85
per cent of the people want their newspaper to contain advertising.
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■Advocate
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Serving South Huron, North Middlesex
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Phone 235-1331
THE MOST EFFECTIVE and MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING