Times-Advocate, 1979-02-21, Page 6Odds 'n ends
Times-Advocate, February 21,1979
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»Rising prices require new shopping skills
By ELAINE TOWNSHEND
Last week the subject of
television commercials
made me realize how much
a part of my life those ads
have become.
For example, when my
coffee tastes bitter, I grum
ble, “Where is Mrs. Olsen
when I need her?” and when
I buy cookies that are tough,
I fume, “Why didn’t that tv
granny warn me?”
When the milk pitcher
slips, I remind myselh
“There’s no sense crying
over spilled milk especially
when I can call on the job
squad.
• “If gelatin dessert, ready
to serve, can grow on trees,
why can’t money?” I
reason.
When my drain clogs, I’m
tempted to call Josephine
the plumber.
Every time I hear the
words “Hi, guy!”, I im
mediately picture two men
separated only by the door
of a medicine chest, and the
remark “One shot and I’m
good for the whole day”
seems like a natural thing to
say.
A re-run of a Morris
classic brings a tear to my
eye and makes me wonder
whether his successor will
be able to cut it. A sad-eyed
beagle reminds me I need
new shoes.
Time and time again I
stare at blurred photos and
wonder what Mr. Goof Proof
and Ms. Goof Proof of radio
fame would say about them.
When I hear a certain tune
on the radio, I suddenly
yearn for a cup of coffee,
and if someone says, “We do
it all for you!” I’m suddenly
overcome by a craving for
burgers and fries.
Other times I find myself
humming tunes that aren’t
hit songs but are catchy
jingles instead.
What about you? If I
quipped “You, you’re the
one” or “Let the Colonel do
the cookin’” or “You want
it; you got it”, would you
know what I was talking
about?
People who watch as
much television and listen to
as much radio as we
Canadians do, are bound to
be influenced by the ads that
bombard our senses every
two minutes. The characters
and products become part of
our everyday lives; slogans
and jingles creep into our
everyday conversation.
When I’m shopping I don’t
consciously think about
commercials. I’m too busy
trying to remember what I
need, comparing price tags
and adding figures in my
head to avoid a total shock
when I reach the cash
register.
But maybe, subconscious
ly, my choices are influenc
ed by commercials. Ads
must have some affect on
the buying public or they
would be abandoned for
more practical selling
methods.
I can tolerate most com
mercials and even get a
chuckle out of a few clever
ones, while they are new.
Others cause me to scurry
from the room, bury my
head in a book, turn
volume down, or close
eyes and plug my ears. They
bore me; they infuriate me.
Ads aimed at kids bother
me, because they fill their
heads with all the wonderful
things they should have and
then turn them loose on un
suspecting parents. The kids
become the promotors most
effective tool/
I’m not a militant
women’s libber, but those
ads with a demure lady
close by her man’s side
watching him adoringly and
saying not a word tempt me
to join.
The ones that irritate me
the most are those created
on the theory that everyone
out there in tv land is a dum
my. If the sellers want us to
buy their products, can’t
they give us credit for hav
ing at least a few brains?
Commercials - some in
sult us, others merely
irritate us; some bore us,
while others amuse us. But,
where would we be without
them?
And where would they be
without us?
To support
missionary
February 13 the
congregation of the Exeter
Christian Reformed Church
held their annual meeting at
which most families were
represented.
Rev. Clarence Bishop
opened the meeting with
Bible-reading and prayer
and welcomed all present.
Lawrence Kodde, the
Church clerk, then gave a
review of the various events
of 1978. The latest survey
shows that the church now
has a membership of 58
families.
The various leaders of the
clubs and groups then were
given an opportunity to
report on their activities
during the past year.
The main item on the
agenda, the budget for 1979,
was adopted after relatively
little discussion.
Also introduced was a
paper outlining some key
concepts of Evangelism.
Following this there was a
discussion regarding salary
support for a missionary in
the foreign mission-field.
The congregation decided to
contribute ?500. to this cause.
The consistory then ex
pressed their appreciation to
all those who gave of their
time and talents to further
the work of the church.
Parking and its attendant
problems were discussed
during a miscellaneous
question period. Following
Durk Bakker’s suggestion
that ever body follow his
example and walk to church,
Herb Verbeek then closed an
amiable and enjoyable
meeting.
Coming out of a super
market with only half the
items on your shopping list
and no spare change in your
pocket can be a dishear
tening experience.
It’s easy to get lost in the
maze of advertising and
gimmicks that surround the
business of buying and
selling food. And it’s easy to
end up spending too much Tor
too little.
But somewhere out there,
among the aisles and
shelves, are just the things
you need, and it’s surprising
how little they can cost — if
you shop carefully and ef
ficiently.
Consumer and Corporate
Affairs Canada recognizes
that the amount a shopper
spends on food is affected not
only by what is bought, but
by how it is bought. To help
you shop more wisely, the
Department recommends
some common-sense tips on
skillful shopping.
A very basic point. Studies
show that a hungry shopper
who is not overweight, can
spend up to 10’ percent more
on groceries. Overweight
people, however, who have
just munched before
shopping are in a different
situation — they should wait
until after shopping to eat, as
snacks can stimulate
hunger. If you follow the
guidelines that suit you, then
it will help you to buy what
you need, not what you want.
Buy only what you need.
Make a list of the groceries
you need, and buy only those
things on your list.
Look around. Many stores
keep their more popular
items at eye-level, so it often
pays to bend down or reach
up for a cheaper product.
Also, those end-of-aisle
displays aren’t always of
fering bargains. Check them
against the regular price.
Shop quickly. The longer
you spend in a supermarket,
the more time you’ll have for
buying on impulse. Your
whims can cost you money.
It’s best to stick to the list.
Forget brand loyalties. A
lot of chain stores have their
own brands of food items,
and the quality is just as
good as the popular brands.
In fact, inside the packages,
most of these products are
identical, and you’ll find the
store brands are usually
cheaper. In some areas of
the country, no-name
products are appearing in
supermarkets. These items
have lower prices largely
because there is less ad
vertising and the
manufacturer is using a
lower-grade product.
Nutritionally, however,
there is little difference
between the grades.
Buy seasonal foods. It
really pays to vary your
menu according to the
seasons, especially when it
comes to vegetables and
fruit. Prices are lower and
selection is better when
foods are in plentiful supply.
Buy less meat. About one-
- quarter of your food dollar is
spent on meat and poultry.
It’s a very expensive item
for which there are plenty of
Shop alone. It’s more ef
ficient. Other members of
the family can cost you 15 to
percent more with their
good substitutes like eggs,
cheese and milk. Often fish
and poultry are cheaper than
beef and pork. But you can
save a lot just by buying less
meat, choosing cheaper cuts
and serving smaller por
tions.
impulse-buying. If you have
to take the children along, be
firm about what you need
and try to stay clear of the20
ELEGANT 80'S ENJOY VALENTINE'S — Residents of the Helen Jermyn Seniors home on Sanders street enjoyed a Valentine's
party Wednesday night. Those over the age of 80 known as the Elegant 80's are shown above. Back, left, Louella Simpson, Lily
Mason, Violet Huntley, Andy Orr, Dewey Price, Myrtle Hunter and Mabie Glenn. Front, Vera Coward, Ethel Schroeder, Irene
Brintnell, Agnes Davis, Rosetta Laub and Mary Elliott. T-A photo
candies and cookies.
jShop only once a week, or
even less often. And shop
towards the end of the week
when more bargains begin to
appear on the shelves.
Specials are usually ad
vertised in the Wednesday
newspapers. It’s a good day
to write out your list.
Read labels carefully —
to find out exactly what
you’re getting and how much
of it. Also, check the unit
prices marked on the
shelves. They’ll tell you how
much a product costs per
gram or ounce.
Watch for mistakes. When
produce is being weighed,
keep an eye on the scales.
And watch that cash register
as your purchases are being
rung up. To err is human, but
every nickel counts.
Pay cash, To make sure
you don’t overspend, never
pay for food with a cheque or
on credit, And don’t be
embarrassed to put
something back on the shelf
if the cash register says you
can’t afford it.
£J>
X.
A flea circus may be a
good act, but it takes ter
mites to bring down the
house.
Decorofe your home
with beautiful
! Xra . -<3 A*
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CUSTOM
DRAPES
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Choose the fabrics and the
styles you want and Barb
Whiting will custom make
your drapes for you. You can
also choose matching
bedspreads and pillow
shams.
WHITINGS
whR
v •V v
CHARGEX .
VISA
master charge
WAREHOUSE!
■i lMain St. Exeter 235-1964
k WE SELL FOR LESS
f
Luncheon Meat Sunlight
3 varieties 12 oz. tin DETERGENT
8 Varieties
Natures Best Choice SunlightJUSTPEAS
FLAKESARRIVEDwith Pectin 24 oz.
99-
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’1.09
4.98FABRICS4.38 ’2.29
FROZEN
the junction
24 oz. oaf
Wonder
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Beautiful shades and
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SENIORS SINGING — The two eldest residents at the Helen
Jermyn Home for seniors exercised their vocal chords during a
Wednesday Valentine's party. Organist Ethel Schroeder ac
companies Mabel Glenn and Louella Simpson. T-A photo
-------- * Farm
* Life ”
* Commercial
* Automobile
Registered Retirement Plans
CONTACT
Bev Morgan Insurance
Agency Ltd.
238 Main St. Phone 235-2544
Across from Saveway Lumber
Orange Nut Banana Nut
White or Coloured
DETERGENT
Fresh Centre Cut
SIDE BACON
Burns Go den Gar ic
Bluewater Cod
Aunt Jemima
' Regular or Buttermilk
PANCAKE
Rich s
16 oz.
Burns Frozen
SAUSAGE
Monarch
LOWEST PRICES IN TOWN
OPEN SIX DAYS A WEEK — THURSDAY & FRIDAY TILL 9 P.M.
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PLENTY OF PARKING AT REAR OF STORE - WE DELIVER
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2/89' 4*»
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CAKE
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LAUNDRY
QUIK-LOAF
Date & Nut Apple & Raisin
63'
New Shipment
of
SPRING &
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SUPERIOR QUALITY MEATS
Pork, Either End of Loin
LOIN ROASTS
LOIN CHOPS
Burns Campfire
POLISH
SAUSAGE
COFFEE RICH
3/4
FISH & CHIPS
4.19
Cut & Wrapped
4.69
4.89
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Ellenzweigs
For Your Freezer
Whole
Pork
Loins
12-14 lb. avg.
s1.59
BAKERY
Superior Enriched
Burns Pride of Canada Regular
WIENERS
LINK SAUSAGE
Store Sliced
COOKED HAM
Schneider's Thuringer
SUMMER
PRODUCE
CRUSTY ROLLS WHITE BREAD Ontario No, 1 Fancy
CARROTS MAC APPLES
3 ibs.
Produce of U.S.A, Can. No. 1
CELLO RADISH