Times-Advocate, 1979-02-07, Page 21■*>Times-Advpcflte, Fpbrypry Z, 1979
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own Want Ad * .'.' X '
thenphoneit in to the T~A
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Here'show to make them effective:
1 .■IT'S ALWAYS BEST:.tb start your, advertisement with the
article drservice you have to offer. If you have an apartment
or room for rent or property for sale, start your, advertisement
withthe town or area in which it is located.
■ • , »’• if. < - /• •• ./• ; •; . .
f Readers respond more quickly and favorably
■ < when given dompletei dr definite details: jBe^iire to include price: :
in ads,whenever' possible .-~. it is the consumer's ’most wanted''
information.
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3. MAKE IT EASY for the reader-prospect to reach you. Insert
telephone number and your name and address, If you do not have
regular hours give a preferred time to have prospects contact you.
4. THE GREATEST READER ATTENTION can be secured for
your advertisement by using consecutive insertions, You can stop
your ad in the event of results, and then you pay only for the
days it is published at the rate earned,
JUST DIAL
5. PLACE YOURSELF in the reader's position and ask yourself
what you would like to know about your offer. The answer you
give will make a good Want Ad.
235
6. WANT ADS THAT FAIL to bring satisfaction do so, not
through any lack of readership, but because they are often
carelessly worded and do not contain enough information to
get prompt action.
WSTaFWHDI
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