The Exeter Times-Advocate, 1974-09-19, Page 3Women make most purchases
Times-Advocate, September 19, 1974 Page 3
Store front most important to business
that each merchant could follow would fit into a plan involving all
when he decided to proceed with businesses,
store front modernization so it Webster indicated the ex-
ecutive would pursue some of the
suggestionS made. at the
meeting,
DISCUSS STORES — About 25 Exeter merchants attended a session on downtown restoration and
redecoration at the curling club, Thursday. Jim Brahe, left, a structural engineer, discussed the need for at-
tractive store fronts and showed slides of improvement made to many buildings by his firm. Chatting with
him after the session are Board of Trade president Don Webster, Mrs. Webster and Norm Whiting. '
photo
Seaforth man gets two month
for having marijuana for sale
This
Week's
Extra
Specials
FREEZER
SPECIALS
Hind Quarters
of Beef
$ 1 •15 LB.
Sides of
Beef
98t LB
Fully Processed and
Quick 'frozen
For Your Freezer
The Exeter PD investigated
three accidents this week, with no
injuries being reported.
On Wednesday at 6:02 p.m., a
vehicle driven by Gordon
Robinson, 415 Main St., Exeter
was involved in a collision with
two cars parked on Main St.
The other vehicles were owned
by Nelly Horrell and Carl
Towton, both of Main St. Damage
was set at, $650 by Constable Jim
McMeekin,
A tractor driven by Douglas
Parsons, 390 Edward St., Was
involved in a collision with a
vehicle driven by Lloyd Snlith,
150 Victoria St. on Saturday at
8:00 p.m.
The mishap occurred on Vic-
toria St. W. and damage was
listed at $500 by Constable
McMeekin.
The other accident occurred
Monday at 11:30 a.m., involving
vehicles driven by MaryMennen,
Grand Bend, and Margaret
McDonald, 106 William St.,
Exeter,
They collided on Main SL north
BUMPER CROP — The Hay swamp mariluana crop was a "good one" of Sanders and Constable George
according to police and some of the stalks were upwards of '12 feet, Robertson estimated damage at
almost dwarfing RCMP Cpl. Rick Lee. $880.
DARLING'S .
Food Market
EXETER
Dutch Gouda
Cheese LB$ ., 1.29
Schneiders
Red Hot Wieners LB: 79
Fresh Ground
Chuck LB.
Ranch Style 53( Bologna LB.
Sliced
Cooked Ham LB. $1.69
Fully Cooked
IAG
Chicken 1 1/2 Pounds •
Schneiders Narrow
Back Ribs LB. 99‘
Hearts, Liver's
and Tongues . LB. 61)
Bread 3 LOAVES $1.00
Orders Taken For
Fresh Dearing Lamb
•
Have Your Beef or Pork
CUSTOM
SLAUGHTERED
KILLING DAYS
MONDAY & ,WEDNESDAY
The BEST For Your Freezer
Beef or Pork From Darlings
A merchant's store front is the
most important aspect of his
business, Jim Brahe told a small
turnout at an Exeter Board of
Trade meeting, Thursday.
Brahe, who represents a
Michigan architectural methods
firm, said his company has been
involved in some of the largest
structures in the world, naming
the Toronto Commerce Court,
Madison Square Garden in New
York and the Houston Astrodome
as just three of their under-
takings.
About 25 people attended the
meeting held at the curling
rink, with only about 12
businesses being represented.
Brahe told the audience that
female shoppers were not unlike
Prime Minister Trudeau, who
when asked why he had married
a young woman, replied that he
liked the smell of perfume rather
than the smell of liniment.
"Housewives won't shop in a
place that smells like liniment
either," he noted.
The engineer explained that 90
percent of all purchases are
made by women, and that 79 per-
cent of those purchases are not
planned, but are on impulse.
"The guy who gets the impulse
sales is the , guy who looks the
best on the outside," he stated,
adding that anything repulsive
about a store keeps people out.
He told the local merchants to
consider how they judge a
restaurant, predicting that most
judged it entirely on the outside
appearance.
"Forty-eight percent of all
business failures in the U.S. in
1972 were due to poor store
fronts," he claimed,
While noting that refurbishing
store fronts was "less expensive
than most people think," the
design specialist had a barrage
of statistics pointing out the im-
proved profit pictures enjoyed by
businesses which had undertaken
face-liftings. This should be 15 to
20 percent at the least—and
probably a lot more than that.
He also stated that young peo-
ple tend to leave communities
where merchants aren't in-
terested in modernizing their
facilities,
Noting that the personality of
every business "is on the front of
your building", he said a store
front tells a customer many
things: I care about you or I
don't, please come in or stay out,
my inventory is fresh or it isn't.
It was suggested that each
merchant has an obligation to all
others in the community to keep
a neat and attractive appearance
because one poor store can hurt
an entire block.
He told the merchants that
their entire store—from the
sidewalk to the roof—had to be
considered in their appearance.
It was explained that if
merchants don't do something
with the top parts of their
buildings it was akin to going to a
party wearing only the bottom
part of a tuxedo.
A statistic was also listed
showing that a merchant has
only six seconds in which to at-
tract a customer walking down
the street into his store.
Brahe urged merchants and
municipal officials to have
flowers, trees and plants in their
business section wherever possi-
ble and stressed the need for
RENE MAE McLELLAN
Rene Mae McLellan
(Brintnell) of RR 2 Staffa passed
away at St. Joseph's Hospital,
London on Saturday, September
14 in her 65th year.
She was the mother of Mrs,
Bob (Mary Lou) Hamblin, Lon-
don; and Don, RR 2 Staffa.
She was the sister of Isabel
Brintnell, Hensall; Tom, RR 1
Hensall; Cliff and Wilson, both of
Exeter.
Also surviving are four
grandchildren. She was
predeceased by one sister, Mrs,
Edna Kinsmen and one brother
William.
The funeral service was held at
the Bonthron Funeral Chapel,
Hensall with Rev, Don Beck of-
ficating.
Interment was in McTaggart's
Cemetery,
HARRY 0. BOWDEN
Harry O. Bowden of 825 Nixon
Ave., London passed away at
Victoria Hospital Wednesday,
September 11 in his 69th year.
He was the husband of the late
Vera (McDonald) Bowden and
father of Donald, Robert, Gerry
and Terry, Mrs. Wanda Young,
Mrs, Guy (Diane) Martin, Mrs.
Richard (Sharon) Forrester and
Miss Brenda Bowden, all of Lon-
don, Mrs. Chub (Marjorie)
Edwards of Exeter and Mrs.
William (Pat) Wheeler of Mon-
treal,
He was the brother of Fred,
Centralia, Mrs, Ethel Schroeder,
Exeter and Mrs. Edna Smith of
Toronto.
He was a son of the late Mr,
and Mrs. William Bowden and
was born and spent the early
years of his life in Stephen
Township.
He is also survived by 24
grandchildren and six great-
grandchildren.
The funeral service was held at
the Needham Memorial Chapel,
adequate parking.
He said the most valuable
parking was at curbside and this
should never be abused by allow-
ing merchants, professional peo-
ple or store clerks to use main
street parking places.
"It's very important that you
keep it for your customers,"
Although Brahe said Exeter
was a "delightful town", he
quickly added that the downtown
section "leaves a lot to be
desired" although he emphasized
that "no panic buttons have to be
pushed",
The merchants were told that
a collective effort was required
to improve the appearance of the
business section and it would
probably cost between $100 to
$200 per running foot to consider
refurbishing store fronts.
After his address, Brahe show-
ed slides of many of the projects
undertaken by his firm in
remodelling businesses and in
several cases had statistics to
show the increased profit picture
Five people were injured in
area accidents this week and
damage has been set at over
$6,000 by the Exeter OPP,
The first of the crashes oc-
curred at 4:15 a.m., Friday when
a pickup truck driven by James
, London on Saturday, September
14. Rev. Russell Gorden of St.
Georges Presbyterian Church of-
ficiated.
Interment was in Forest Lawn
Cemetery.
GARRY STANLEY
NOSEWORTHY
Garry Stanley Noseworthy
passed away suddenly as the
result of an accident in Toronto
on Saturday, September 14, in his
27th year.
He was the son of George and
Betty Noseworthy of London,
formerly of Centralia, R.C.A.F,
He was the brother of David,
Janet, Ted and Charles.
The funeral service was held at
the R.C. Dinney Funeral Home,
Exeter on Monday, September 16
with Rev, George Anderson
D,F,C. of Trivitt Memorial
Anglican Church officiating.
Interment was in Exeter
Cemetery.
EMMA OKE
Emma Oke passed away on
Sunday, September 15 at her
residence in Usborne Township
in her 60th year.
She was the wife of Ross Oke
of Usborne Township and mother
of Ron, Kitchener, Mrs, Earl
(Kathryn) Keller, Dashwood;
Ken of Usborne Township and
Dianne Oke of Toronto.
She was the sister of Harry
Meketiak, Miss Laudie Mykek,
both of Calgary and Joseph
Mykek of Saltcoats,
Saskatchewan.
She was the daughter of Mrs.
Fanny Mykek, Calgary.
Also surviving are four
grandchildren.
The funeral service was held at
the Hopper-Hockey Funeral
Home, Exeter with Rev, Wilfred
Jarvis officiating.
Interment was in Exeter
Cemetery,
these businesses were enjoying.
A general discussion followed
later in the evening when Board
of Trade president Don Webster
asked what course of action
should be taken on the informa-
tion garnered at the meeting.
He also expressed disappoint-
ment in the lack of interest evi-
dent by the small turnout of local
merchants.
One suggestion forwarded was
that the Board should attempt to
secure the services of an
architect or planner to provide a
drawing of how the entire
business section could be
redecorated and then present
this to the merchants to show
them exactly what could be done,'
It was noted that many large
firms hr.''e such planners
available, ',r perhaps a class
from a school of architecture
could undertake such a project
as part of their course.
Businessmen in attendance in-
dicated a need for an overall plan
E. Pickering, RR 3 Parkhill,
failed to negotiate a curve on
Highway 81 and crashed into the
ditch.
Pickering was taken to St.
Joseph's Hospital in London for
treatment of cuts and bruises.
Damage to his vehicle was set
at $2,000 by Constable Ed Wilcox.
Fred A, Lewis, RR 2, Denfield,
sustained injuries at 11:25 a.m.,
Friday when the vehicle he was
driving was in collision with a car
driven by Allan Mercer, London,
The mishap occurred on High-
way 4 just south of the Exeter
limits and was caused when large
pieces of cardboard from an
unidentified southbound truck
obscured 'the vision of one driver
involved in the collision.
Constables Larry Christian
and Don Mason set total damage
at $1,250.
On Saturday at 2:00 a.m., a
vehicle operated by Don Reid,
Hensall, went out of control on
Highway 4 one mile north of
Exeter and ended up in a field.
The driver sustained cuts and
bruises and damage to his car
was set at $1,000 by Constable Al
Quinn.
At 7:25 p.m. the same day, cars
`driven by Joseph Dumigan, RR 5
Goderich, and' Susan Schenk,
Crediton were involved in a
collision on Highway 21 one mile
south of Highway 83.
A passenger in the Dumigan
car, Kathleen Wright RR 5
Goderich, was treated at South
Huron Hospital for cuts and
bruises.
Constable Bill Osterloo in-
vestigated and listed total
damage at $1,500.
Cars driven by John
Kowalchuk, Exeter and Francis
McGrath, Huron Park, collided
on County Road 21 one mile west
of Highway 4.
Damage was set at $300 by
Constable Osterloo.
The final crash of the week
occurred at 8:40 p.m., Tuesday
when a car driven by Andrew
Blackwell, Zurich, went into a
ditch at the intersection of High-
way 83 and County Road 2 at
Sarepta,
The driver was taken to South
Huron Hospital with un-
determined injurieS.
Damage to his vehicle was
listed at $300 by Constable Ed
Wilcox,
GB council
—continued from front page
were to James Irvine, 50 Green
Acres, a kitchen addition; an
addition to Bob's Clocks, Main
Street and Mr. Powell, Lot 22,
Lake Road, a bedroom addition.
Businessman Angelo Maruca
approached council with a couple
of suggestions for improvements
along Main street,
Maruca suggested garbage
cans on Main street be painted
with the name of the village of
Grand Bend on them and a bylaw
be passed providing a fine of $50
for littering streets.
He also wanted two or three
water fountains at strategic
locations along Main street. To
this councillor Tom Webster
replied, "that's a great idea, but
not practical. They wouldn't last
very long."
Councillor Doug Martin agreed
saying, "We have them down at
the beach and we have to put up a
neW one every year."
Marijuana
—continued from front page
nial, police will be keeping a
close watch on the plots and will
probably spray them with a
chemical each spring to prevent
shoots from coming up from any
seeds scattered around this fall,
After the press conference at
the local OPP detachment,
newsmen were taken to the
scene of two of the largest plots.
One was estimated at 75' by 225'
The al-tallest of the 13 plots was
20' by '40'.
A Seaforth man, Ronald
William Henderson was sen-
tenced to two months in prison
after pleading guilty to a charge
of possession of drugs for the
purpose of trafficking.
He appeared in Exeter court,
Tuesday, before Judge W, F.
Woodliffe, who presided in the
absence of Judge Glenn Hays.
Evidence revealed that on June
9, RCMP found two paper bags
containing a quantity of drugs
and after setting up a sur-
veillance, saw the two bags being
picked up by the accused.
The drug was determined to be
marijuanna and Henderson
admitted having it for sale.
Total drug content amounted to
14 ounces and was said to have a
value of $350.
An Ailsa Craig youth, Kenneth
Barry Campbell was given
identical fines of $100 and costs of
10 days in jail after pleading
guilty to two charges of careless
driving.
In addition, he had his licence
suspended for 12 months. The
court learned the 16-year-old had
been driving for only six months.
In the first charge, the court
learned he was driving in an
erratic manner and forced an on-
coming car off the road.
In the other he was found to be
travelling at speeds up to 50
m.p.h. in Huron Park.
A fine of $150 or 10 days was
levied against Ronald Nevin, 265
Carey St., Strathroy, after he
pleaded guilty to dangerous
driving on June 7. He was stopped
after he was noticed speeding and
failing to stop for stop signs,
The court learned the accused
was under stress at the time.
Stephen R. Willis, London, was
fined $120 or 10 days on a charge
of speeding at a rate of 100 in a 60
zone. He was driving a motor-
cycle and argued that the in-
vestigating officer, Constable Ed
Wilcox could not have had him in
sight at certain times, but Judge
Woodliffe accepted the evidence
as given by the policeman.
A former Exeter woman,
Shirley Rachel Foley, also known
as Shirley McIntyre was given a
suspended sentence and placed
on probation for two years after
pleading guilty to obtaining, by
fraud, funds from the ministry of
social and family services.
Evidence revealed that the
woman, who now resides in
Ottawa, received government
benefits and failed to advise them
she was employed.
She was paid $1,934 to which
she was not entitled.
The accused was ordered to
make restitution for the full
amount with $50 as an initial
payment, and $15 per month
thereafter.
Other fines levied by Judge
Woodliffe and Justice of the
Peace Douglas Wedlake were as
follows:
Darrell Gratton, RR 1 Thed-
ford, $38 for having liquor in a
place other than his residence.
Charges are pending against
five Zurich area youths - three of
them juveniles - following police
investigation into 14 incidents of
theft and vandalism in the past
two months.
OPP Constable Frank Giffin
has been heading the in-
vestigation.
Total estimate of the damage
and goods stolen in the incidents
has been set at over $9,000.
The breakins occurred at
Schatz General Store, Dashwood;
Hayter's Garage, Dashwood;
Schroeder's Mill, Dashwood;
Stade Hardware, Zurich; and the
Zurich branch of the Hensall
District Co-Op.
The five have been charged
with several car thefts and
damage to those vehicles.
One of the incidents police say
they were involved in was the
theft of cars owned by Tom
Prout, RR 3 Exeter and Larry St.
Antoine, Dashwood. The vehicles
were rammed into a bridge and
abandoned in a ditch. Prout's car
was damaged to the extent of
$5,000 and $1,000 to the other
vehicle.
A car owned by a London man
and parked in the area had the
Blaine C. Hunter, Huron Park,
$13 for a speed of 40 in a 30 zone;
Stephen Mathers, Exeter, $100
or 10 days for careless driving.
He collided with a parked car on
Andrew St. on July 4. ,
Perry Mattson, Hensall, $20 for
creating unnecessary noise with
his vehicle.
A charge of careless driving
was dismissed against John
Gollen, RR 3, Parkhill, who had
been charged on Janaury 19 after
his car knocked off the gas pumps
at Graham Arthur Motors.
Evidence revealed the road was
icy at the time and Judge
Woodliffe ruled against careless
driving and suggested the matter
should be resolved in a civil
court.
tires taken off and windows
smashed with loss estimated at
$1,000.
Saturday night, a car owned by
John Eckel, Stanley Township
was stolen from the Zurich arena
and driven into a corn field on the
farm of John Groot. Damage to
the crop - about one acre was
destroyed - was set at $300 and -
$200 to the vehicle.
The Hay Township shed, Huron
County shed and the Zurich
branch of the Hensall Co-Op were
vandalized in late July with
windows, and gas pumps and
doors being smashed. Letters
were also ripped off the Zurich
post office.
Damage to those buildings was
set at over $1,000.
A farm building owned by
Rosaire Bedard was also entered
and fertilizer and feed tossed
about.
Investigation into the various
incidents is continuing this week.
Report three
local crashes
Lawyers seeking
more information
The Tim MacFarlane Real
Estate sign located at the firm's
office on Main St, continues to be
in the news.
This week, council received a
letter from the firm's lawyers
advising they were checking into
the situation and asked that
council take no further action un-
til they could ascertain what was
going on.
The sign is located in a
residential area and is larger
than allowed.
Two months ago, building in-
spector Doug Triebner laid a
charge against the firm and they
were subsequently fined $100 for ,
having the sign contrary to the
town's bylaws.
However, that conviction was
later quashed because the town's
solicitors, Raymond & McLean,
had advised the firm's lawyers ,
that the case would not proceed
and this was the reason the firm
was not represented at the court
hearing.
Council then had Stratford
lawyer Robert Mountain advise
the firm to have the sign remov-
ed within 10 days, and failing
this, advised that the PUC would
disconnect the hydro.
The hydro was not dis-
connected as ordered by council,
because Mountain advised them
against this course of action
because he said he did not have
full particulars on the situation.
At their meeting this week,
council decided to await further
information before taking any
action.
Five persons injured
in district accidents
Five Zurich youths
face vandalism count