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The Exeter Times-Advocate, 1974-09-19, Page 3Women make most purchases Times-Advocate, September 19, 1974 Page 3 Store front most important to business that each merchant could follow would fit into a plan involving all when he decided to proceed with businesses, store front modernization so it Webster indicated the ex- ecutive would pursue some of the suggestionS made. at the meeting, DISCUSS STORES — About 25 Exeter merchants attended a session on downtown restoration and redecoration at the curling club, Thursday. Jim Brahe, left, a structural engineer, discussed the need for at- tractive store fronts and showed slides of improvement made to many buildings by his firm. Chatting with him after the session are Board of Trade president Don Webster, Mrs. Webster and Norm Whiting. ' photo Seaforth man gets two month for having marijuana for sale This Week's Extra Specials FREEZER SPECIALS Hind Quarters of Beef $ 1 •15 LB. Sides of Beef 98t LB Fully Processed and Quick 'frozen For Your Freezer The Exeter PD investigated three accidents this week, with no injuries being reported. On Wednesday at 6:02 p.m., a vehicle driven by Gordon Robinson, 415 Main St., Exeter was involved in a collision with two cars parked on Main St. The other vehicles were owned by Nelly Horrell and Carl Towton, both of Main St. Damage was set at, $650 by Constable Jim McMeekin, A tractor driven by Douglas Parsons, 390 Edward St., Was involved in a collision with a vehicle driven by Lloyd Snlith, 150 Victoria St. on Saturday at 8:00 p.m. The mishap occurred on Vic- toria St. W. and damage was listed at $500 by Constable McMeekin. The other accident occurred Monday at 11:30 a.m., involving vehicles driven by MaryMennen, Grand Bend, and Margaret McDonald, 106 William St., Exeter, They collided on Main SL north BUMPER CROP — The Hay swamp mariluana crop was a "good one" of Sanders and Constable George according to police and some of the stalks were upwards of '12 feet, Robertson estimated damage at almost dwarfing RCMP Cpl. Rick Lee. $880. DARLING'S . Food Market EXETER Dutch Gouda Cheese LB$ ., 1.29 Schneiders Red Hot Wieners LB: 79 Fresh Ground Chuck LB. Ranch Style 53( Bologna LB. Sliced Cooked Ham LB. $1.69 Fully Cooked IAG Chicken 1 1/2 Pounds • Schneiders Narrow Back Ribs LB. 99‘ Hearts, Liver's and Tongues . LB. 61) Bread 3 LOAVES $1.00 Orders Taken For Fresh Dearing Lamb • Have Your Beef or Pork CUSTOM SLAUGHTERED KILLING DAYS MONDAY & ,WEDNESDAY The BEST For Your Freezer Beef or Pork From Darlings A merchant's store front is the most important aspect of his business, Jim Brahe told a small turnout at an Exeter Board of Trade meeting, Thursday. Brahe, who represents a Michigan architectural methods firm, said his company has been involved in some of the largest structures in the world, naming the Toronto Commerce Court, Madison Square Garden in New York and the Houston Astrodome as just three of their under- takings. About 25 people attended the meeting held at the curling rink, with only about 12 businesses being represented. Brahe told the audience that female shoppers were not unlike Prime Minister Trudeau, who when asked why he had married a young woman, replied that he liked the smell of perfume rather than the smell of liniment. "Housewives won't shop in a place that smells like liniment either," he noted. The engineer explained that 90 percent of all purchases are made by women, and that 79 per- cent of those purchases are not planned, but are on impulse. "The guy who gets the impulse sales is the , guy who looks the best on the outside," he stated, adding that anything repulsive about a store keeps people out. He told the local merchants to consider how they judge a restaurant, predicting that most judged it entirely on the outside appearance. "Forty-eight percent of all business failures in the U.S. in 1972 were due to poor store fronts," he claimed, While noting that refurbishing store fronts was "less expensive than most people think," the design specialist had a barrage of statistics pointing out the im- proved profit pictures enjoyed by businesses which had undertaken face-liftings. This should be 15 to 20 percent at the least—and probably a lot more than that. He also stated that young peo- ple tend to leave communities where merchants aren't in- terested in modernizing their facilities, Noting that the personality of every business "is on the front of your building", he said a store front tells a customer many things: I care about you or I don't, please come in or stay out, my inventory is fresh or it isn't. It was suggested that each merchant has an obligation to all others in the community to keep a neat and attractive appearance because one poor store can hurt an entire block. He told the merchants that their entire store—from the sidewalk to the roof—had to be considered in their appearance. It was explained that if merchants don't do something with the top parts of their buildings it was akin to going to a party wearing only the bottom part of a tuxedo. A statistic was also listed showing that a merchant has only six seconds in which to at- tract a customer walking down the street into his store. Brahe urged merchants and municipal officials to have flowers, trees and plants in their business section wherever possi- ble and stressed the need for RENE MAE McLELLAN Rene Mae McLellan (Brintnell) of RR 2 Staffa passed away at St. Joseph's Hospital, London on Saturday, September 14 in her 65th year. She was the mother of Mrs, Bob (Mary Lou) Hamblin, Lon- don; and Don, RR 2 Staffa. She was the sister of Isabel Brintnell, Hensall; Tom, RR 1 Hensall; Cliff and Wilson, both of Exeter. Also surviving are four grandchildren. She was predeceased by one sister, Mrs, Edna Kinsmen and one brother William. The funeral service was held at the Bonthron Funeral Chapel, Hensall with Rev, Don Beck of- ficating. Interment was in McTaggart's Cemetery, HARRY 0. BOWDEN Harry O. Bowden of 825 Nixon Ave., London passed away at Victoria Hospital Wednesday, September 11 in his 69th year. He was the husband of the late Vera (McDonald) Bowden and father of Donald, Robert, Gerry and Terry, Mrs. Wanda Young, Mrs, Guy (Diane) Martin, Mrs. Richard (Sharon) Forrester and Miss Brenda Bowden, all of Lon- don, Mrs. Chub (Marjorie) Edwards of Exeter and Mrs. William (Pat) Wheeler of Mon- treal, He was the brother of Fred, Centralia, Mrs, Ethel Schroeder, Exeter and Mrs. Edna Smith of Toronto. He was a son of the late Mr, and Mrs. William Bowden and was born and spent the early years of his life in Stephen Township. He is also survived by 24 grandchildren and six great- grandchildren. The funeral service was held at the Needham Memorial Chapel, adequate parking. He said the most valuable parking was at curbside and this should never be abused by allow- ing merchants, professional peo- ple or store clerks to use main street parking places. "It's very important that you keep it for your customers," Although Brahe said Exeter was a "delightful town", he quickly added that the downtown section "leaves a lot to be desired" although he emphasized that "no panic buttons have to be pushed", The merchants were told that a collective effort was required to improve the appearance of the business section and it would probably cost between $100 to $200 per running foot to consider refurbishing store fronts. After his address, Brahe show- ed slides of many of the projects undertaken by his firm in remodelling businesses and in several cases had statistics to show the increased profit picture Five people were injured in area accidents this week and damage has been set at over $6,000 by the Exeter OPP, The first of the crashes oc- curred at 4:15 a.m., Friday when a pickup truck driven by James , London on Saturday, September 14. Rev. Russell Gorden of St. Georges Presbyterian Church of- ficiated. Interment was in Forest Lawn Cemetery. GARRY STANLEY NOSEWORTHY Garry Stanley Noseworthy passed away suddenly as the result of an accident in Toronto on Saturday, September 14, in his 27th year. He was the son of George and Betty Noseworthy of London, formerly of Centralia, R.C.A.F, He was the brother of David, Janet, Ted and Charles. The funeral service was held at the R.C. Dinney Funeral Home, Exeter on Monday, September 16 with Rev, George Anderson D,F,C. of Trivitt Memorial Anglican Church officiating. Interment was in Exeter Cemetery. EMMA OKE Emma Oke passed away on Sunday, September 15 at her residence in Usborne Township in her 60th year. She was the wife of Ross Oke of Usborne Township and mother of Ron, Kitchener, Mrs, Earl (Kathryn) Keller, Dashwood; Ken of Usborne Township and Dianne Oke of Toronto. She was the sister of Harry Meketiak, Miss Laudie Mykek, both of Calgary and Joseph Mykek of Saltcoats, Saskatchewan. She was the daughter of Mrs. Fanny Mykek, Calgary. Also surviving are four grandchildren. The funeral service was held at the Hopper-Hockey Funeral Home, Exeter with Rev, Wilfred Jarvis officiating. Interment was in Exeter Cemetery, these businesses were enjoying. A general discussion followed later in the evening when Board of Trade president Don Webster asked what course of action should be taken on the informa- tion garnered at the meeting. He also expressed disappoint- ment in the lack of interest evi- dent by the small turnout of local merchants. One suggestion forwarded was that the Board should attempt to secure the services of an architect or planner to provide a drawing of how the entire business section could be redecorated and then present this to the merchants to show them exactly what could be done,' It was noted that many large firms hr.''e such planners available, ',r perhaps a class from a school of architecture could undertake such a project as part of their course. Businessmen in attendance in- dicated a need for an overall plan E. Pickering, RR 3 Parkhill, failed to negotiate a curve on Highway 81 and crashed into the ditch. Pickering was taken to St. Joseph's Hospital in London for treatment of cuts and bruises. Damage to his vehicle was set at $2,000 by Constable Ed Wilcox. Fred A, Lewis, RR 2, Denfield, sustained injuries at 11:25 a.m., Friday when the vehicle he was driving was in collision with a car driven by Allan Mercer, London, The mishap occurred on High- way 4 just south of the Exeter limits and was caused when large pieces of cardboard from an unidentified southbound truck obscured 'the vision of one driver involved in the collision. Constables Larry Christian and Don Mason set total damage at $1,250. On Saturday at 2:00 a.m., a vehicle operated by Don Reid, Hensall, went out of control on Highway 4 one mile north of Exeter and ended up in a field. The driver sustained cuts and bruises and damage to his car was set at $1,000 by Constable Al Quinn. At 7:25 p.m. the same day, cars `driven by Joseph Dumigan, RR 5 Goderich, and' Susan Schenk, Crediton were involved in a collision on Highway 21 one mile south of Highway 83. A passenger in the Dumigan car, Kathleen Wright RR 5 Goderich, was treated at South Huron Hospital for cuts and bruises. Constable Bill Osterloo in- vestigated and listed total damage at $1,500. Cars driven by John Kowalchuk, Exeter and Francis McGrath, Huron Park, collided on County Road 21 one mile west of Highway 4. Damage was set at $300 by Constable Osterloo. The final crash of the week occurred at 8:40 p.m., Tuesday when a car driven by Andrew Blackwell, Zurich, went into a ditch at the intersection of High- way 83 and County Road 2 at Sarepta, The driver was taken to South Huron Hospital with un- determined injurieS. Damage to his vehicle was listed at $300 by Constable Ed Wilcox, GB council —continued from front page were to James Irvine, 50 Green Acres, a kitchen addition; an addition to Bob's Clocks, Main Street and Mr. Powell, Lot 22, Lake Road, a bedroom addition. Businessman Angelo Maruca approached council with a couple of suggestions for improvements along Main street, Maruca suggested garbage cans on Main street be painted with the name of the village of Grand Bend on them and a bylaw be passed providing a fine of $50 for littering streets. He also wanted two or three water fountains at strategic locations along Main street. To this councillor Tom Webster replied, "that's a great idea, but not practical. They wouldn't last very long." Councillor Doug Martin agreed saying, "We have them down at the beach and we have to put up a neW one every year." Marijuana —continued from front page nial, police will be keeping a close watch on the plots and will probably spray them with a chemical each spring to prevent shoots from coming up from any seeds scattered around this fall, After the press conference at the local OPP detachment, newsmen were taken to the scene of two of the largest plots. One was estimated at 75' by 225' The al-tallest of the 13 plots was 20' by '40'. A Seaforth man, Ronald William Henderson was sen- tenced to two months in prison after pleading guilty to a charge of possession of drugs for the purpose of trafficking. He appeared in Exeter court, Tuesday, before Judge W, F. Woodliffe, who presided in the absence of Judge Glenn Hays. Evidence revealed that on June 9, RCMP found two paper bags containing a quantity of drugs and after setting up a sur- veillance, saw the two bags being picked up by the accused. The drug was determined to be marijuanna and Henderson admitted having it for sale. Total drug content amounted to 14 ounces and was said to have a value of $350. An Ailsa Craig youth, Kenneth Barry Campbell was given identical fines of $100 and costs of 10 days in jail after pleading guilty to two charges of careless driving. In addition, he had his licence suspended for 12 months. The court learned the 16-year-old had been driving for only six months. In the first charge, the court learned he was driving in an erratic manner and forced an on- coming car off the road. In the other he was found to be travelling at speeds up to 50 m.p.h. in Huron Park. A fine of $150 or 10 days was levied against Ronald Nevin, 265 Carey St., Strathroy, after he pleaded guilty to dangerous driving on June 7. He was stopped after he was noticed speeding and failing to stop for stop signs, The court learned the accused was under stress at the time. Stephen R. Willis, London, was fined $120 or 10 days on a charge of speeding at a rate of 100 in a 60 zone. He was driving a motor- cycle and argued that the in- vestigating officer, Constable Ed Wilcox could not have had him in sight at certain times, but Judge Woodliffe accepted the evidence as given by the policeman. A former Exeter woman, Shirley Rachel Foley, also known as Shirley McIntyre was given a suspended sentence and placed on probation for two years after pleading guilty to obtaining, by fraud, funds from the ministry of social and family services. Evidence revealed that the woman, who now resides in Ottawa, received government benefits and failed to advise them she was employed. She was paid $1,934 to which she was not entitled. The accused was ordered to make restitution for the full amount with $50 as an initial payment, and $15 per month thereafter. Other fines levied by Judge Woodliffe and Justice of the Peace Douglas Wedlake were as follows: Darrell Gratton, RR 1 Thed- ford, $38 for having liquor in a place other than his residence. Charges are pending against five Zurich area youths - three of them juveniles - following police investigation into 14 incidents of theft and vandalism in the past two months. OPP Constable Frank Giffin has been heading the in- vestigation. Total estimate of the damage and goods stolen in the incidents has been set at over $9,000. The breakins occurred at Schatz General Store, Dashwood; Hayter's Garage, Dashwood; Schroeder's Mill, Dashwood; Stade Hardware, Zurich; and the Zurich branch of the Hensall District Co-Op. The five have been charged with several car thefts and damage to those vehicles. One of the incidents police say they were involved in was the theft of cars owned by Tom Prout, RR 3 Exeter and Larry St. Antoine, Dashwood. The vehicles were rammed into a bridge and abandoned in a ditch. Prout's car was damaged to the extent of $5,000 and $1,000 to the other vehicle. A car owned by a London man and parked in the area had the Blaine C. Hunter, Huron Park, $13 for a speed of 40 in a 30 zone; Stephen Mathers, Exeter, $100 or 10 days for careless driving. He collided with a parked car on Andrew St. on July 4. , Perry Mattson, Hensall, $20 for creating unnecessary noise with his vehicle. A charge of careless driving was dismissed against John Gollen, RR 3, Parkhill, who had been charged on Janaury 19 after his car knocked off the gas pumps at Graham Arthur Motors. Evidence revealed the road was icy at the time and Judge Woodliffe ruled against careless driving and suggested the matter should be resolved in a civil court. tires taken off and windows smashed with loss estimated at $1,000. Saturday night, a car owned by John Eckel, Stanley Township was stolen from the Zurich arena and driven into a corn field on the farm of John Groot. Damage to the crop - about one acre was destroyed - was set at $300 and - $200 to the vehicle. The Hay Township shed, Huron County shed and the Zurich branch of the Hensall Co-Op were vandalized in late July with windows, and gas pumps and doors being smashed. Letters were also ripped off the Zurich post office. Damage to those buildings was set at over $1,000. A farm building owned by Rosaire Bedard was also entered and fertilizer and feed tossed about. Investigation into the various incidents is continuing this week. Report three local crashes Lawyers seeking more information The Tim MacFarlane Real Estate sign located at the firm's office on Main St, continues to be in the news. This week, council received a letter from the firm's lawyers advising they were checking into the situation and asked that council take no further action un- til they could ascertain what was going on. The sign is located in a residential area and is larger than allowed. Two months ago, building in- spector Doug Triebner laid a charge against the firm and they were subsequently fined $100 for , having the sign contrary to the town's bylaws. However, that conviction was later quashed because the town's solicitors, Raymond & McLean, had advised the firm's lawyers , that the case would not proceed and this was the reason the firm was not represented at the court hearing. Council then had Stratford lawyer Robert Mountain advise the firm to have the sign remov- ed within 10 days, and failing this, advised that the PUC would disconnect the hydro. The hydro was not dis- connected as ordered by council, because Mountain advised them against this course of action because he said he did not have full particulars on the situation. At their meeting this week, council decided to await further information before taking any action. Five persons injured in district accidents Five Zurich youths face vandalism count