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The Exeter Times-Advocate, 1973-08-16, Page 10Food Bills are lower at — Mom's Soft. Margarine Vegetable Oil 3/ 100°/0 1 lb, Plastic Tubs -kw* „ fresh e Lemono" Encor 1.10° Detergent Naot. Phone Grade A Roasting CHICKENS 235-0212 • Lucas Arthur or Devon iltOPPV Fags 0111111.111••—fc zA:IF Fashion Boutique Ladies: Misses: Juniors Summer Clearance 4iN Many dresses Slacks - Tops 1/2 Price OPEN 10 a.m, to 6 p.m. including Sundays 1 IA miles 'south of Grand Bend, Hwy. 21 Eric Mcllroy 238-2818 Kirkton Branch Huron County Public Library will be bn view Friday evening, August 17 at its new location in the Kirkton-Woodham Community Centre Open for books: Saturday, August 18, 10-12 New Library Hours: Tues., 2-5 — Thurs., 2-5, 7-9 — Sat. 10-12 Ng* 10 Times-Advocate, August 16, 111 73 COSMETIC DEMONSTRATION - One of the highlights for the women at the barbecue and field tour at Hensall sponsored by Elanco Agricultural and Industrial Products Tuesday was a make-up demonstration of Elizabeth Arden products, Demonstrating on her model, Mary Lou is the Arden representative, Mrs. Isabel Kovacs, Meet your neighbor Teacher likes gerbils When they lived in London just before they came here, they used to canoe down the Thames River. Although they haven't any pets at the present time, they used to have two gerbils. "But they got out the morning of the wedding and were running all over the house." she said. "They knocked over tins and made an awful racket", she continued. "After they got out several times we got rid of them." Before school starts the Pearsons are trying to get settled in their new home. Right now they're repainting the outside of the house at 464 Edward St. As her next project, Mrs. Pearson would like to try her hand at refinishing an old cedar chest. She already has a dining room suite which was refinished by her mother and sister. 4-5 lb. ,65< $1.45 b $1.39 $1.59 8 3 t 79( detergent Aylmer Catsup 20 oz, $1.09 FRUIT & VEGETABLES 113 Golden Ripe Aylmer Pork & Beans 14 ez 41$1 Pr e pace B94 59 1111 Our price Dozen 694 2 lb. 294 each 2 St 16's Martin's Choice Apple Juice 4$az.434 RED HAVEN PEACHES ARRIVING DAILY Big Country Good Corn Flakes Eqcts Foncies $V4AN. 4 oxide ea a I saw a television commercial for mouthwash the other day - one I have seen at least 25 times before, But for some reason I listened to it again and was struck by one particular phrase - "antisocial breath", Why would anyone call breath "antisocial" or "ugly" which is another favorite word used to describe breath that is slightly displeasing to the nose? See, now I'm doing it too - trying to turn a phrase in such a manner that it is not unpleasant to think of, i3 it I always thought that antisocial was a way to describe someone's behavior; and ugly an adjective relating to physical appearance. The only time I have ever seen a breath was in the middle of the winter, and I have yet to see one that could be described as ugly. If one is to talk about bad breath, one should call it "bad breath", Why do we have to disguise it with all these fancy adjectives? Then there is the toothpaste commerical that promises its product will give you sex appeal and the deodorant commercial where the he-man on the bed brags that he didn't use any anti- perspirant today and may not use any tomorrow. The point is not that these commercials are totally misleading. Everybody knows that toothpaste alone cannot do much for one person's sex ap- peal, or lack of same. Such a product if it worked, would be worth at least as much as Ponce De Leon's lost fountain of youth. And certainly some people do not have as much of a problem with perspiration as others. I must admit, though, that this latter is a very unique approach to advertising. I mean, how many people would you like to associate with daily who didn't use their anti-perspirant today and may not use any tomorrow, especially if it was always as hot and humid as it was last week. But in many things, and in advertising especially, you have to have a gimmick. The very fact that I have chosen to mention these three commercials illustrates that the gimmick is working, that the ads are being noticed. And yet the gimmicks annoy me, as do the misnomers used to disguise the actual job of the product being sold, From my point of view, it would be much more preferable if all ads told it line it was - that mouthwash helps to alleviate bad breath; that toothpaste helps give you strong, white teeth; and that deodorant helps control the various problems associated with perspiration, You might recall, however, that there is an ad on television which pokes fun at this very thing. A man is driving along in his new Toyota, which impresses several people until he tells them what it is. Then they reject him and the car. But when he drives into a gas station and says it is a brand new Alphonzo Di Credenza, the attendant is suitably impressed. Why can people not accept the fact that a car is a car is a car, without having to give it a fancy Italian name? Unfortunately; advertising is not the only area of today's Swim wear Sportswear Dresses Accessories STORE-WIDE CLEARANCE OF OUR FAMOUS QUALITY BRAND NAME MERCHANDISE. ENTIRE STOCK REDUCED NOTHING HELD BACK. SHOP EARLY FOR BEST SELECTION Since Monday was a holiday the band concert was cancelled this week. However, the residents are looking forward to the visits from the band each Monday during August, About 35 residents travelled by bus to London Wednesday with the first stop at Storybook Gardens. Everyone enjoyed the animals, flowers and the scenery at the gardens and then on to Springbank Park for a picnic lunch. The residents visited the Marian Villa Home during the afternoon and were welcomed by Sister Maureen and her com- mittee. Following a tour of the home a social hour was spent in the craft room with members of the auxiliary serving lunch, Morgan Dalton, who is a nephew of Sister Maureen, ex- pressed the appreciation of the residents for a most enjoyable afternoon, society that has been invaded with this rash of misnomers. When I was in high school, the head janitor used to be called the head janitor. Now my brother tells me the same man is called the chief custodian of the school, Garbage collectors are no longer called garbage collectors; they are sanitary engineers. In one sense you cannot blame these or any other people who change their titles. For sure there Lady traces family tree Tracing one's family tree has become a very popular hobby in recent times, and this week Exeter OPP received a letter from Mrs. Harry F. Kraus, St. Clair Shores, Michigan, with enquiries about this very thing. She is requesting information on the descendants of the Joseph Anderson family. She believes that Mr. Anderson was born about 1834 and died in the mid or late 1890's. His wife's name was Jane (1835-1873). According to Mrs. Kraus' in- formation, Joseph and Jane Anderson had six children: William, 1853-1922; Jamima, 1854-1951; Willis (or Wilson) born 1859; Elizabeth, born 1856; Anna, born 1861; and John, born 1864. Jamima Anderson was Mrs. Kraus' paternal grandmother. Mrs. Kraus would like to find out as much as she can about Joseph and Jane Anderson, in- cluding where they were born, where buried, church affiliations, name of their parents, and when and from where they came to Canada. She would also like to contact the children or grand-children of Willis (Wilson) Anderson and his wife Nell (Montieth? ), who, she understands, still live on the farm of their parents near Exeter. If anyone in the district can shed some light on the in- formation sought by Mrs. Kraus they are asked to contact the T-A. STARTS TODAY — THURSDAY AUGUST 16 qcoxigoleat itgeo4 END OF SEASON has been a certain stigma at- tached to these respectable oc- cupations, and I suppose if a new name erases this stigma it can't be all bad. And yet, it doesn't change the person, nor does it change the job he or she might be working in. I find this often happens with my own job, When I tell someone I work on a newspaper, the reaction is usually much the same. "Oh, that must be very interesting work". But when I tell them I am women's editor of a newspaper, I get one of two very distinctive reactions, Some people are very impressed with the title (which of course pleases me to no end!) But others start to laugh and often come out with, "Oh, so you are Exeter's answer to Dear Abby or Anne Landers". This attitude is usually even further enhanced when I tell them that I write a weekly column. In fact, when I am talking to other people in the newspaper business, especially those who might one day become prespective employers, I sometimes hesitate to tell them that I am women's editor. They have a rather narrow impression of recipes and sewing hints. So I always make a point of mentioning that I cover council meetings, write feature stories and the various sorts of other things that fall on my desk during the course of a regular week, I am sure, though, that if I said I was in charge of the Family Life Department of the newspaper, these problems would never come up at all. And for this very reason, because of the stigma attached to women's pages in a newspaper, some publications actually have changed the name of the women's section to the family life section. So much for this subject, though, I now have to hop in my Alphonzo Di Credenza (Toyota) to drive down the thoroughfare (highway) to purchase some supplies for my gastronomical needs (groceries). Mrs. Florence Searls, Brookings, South Dakota, and Mrs. Myra Glenn, Arkona, visited Mr. and Mrs. Goldwin Glenn for a few days recently. LE The Times-Advocate would like to extend best wishes to two members of the Over 80 Club this Week. Happy birthday greetings to: Mrs. Mary McGill, Detroit, formerly of Appin, 102, August 18, 1973. Thomas C. Allen, Huronview, 89, August 20, 1973. If you know of anyone who would like their name to appear in this column please tell us. There is no charge. Otte/t, eee.46 Mrs. Teri Pearson has only been in Exeter since last week, but she has been surprised by how friendly everyone is. "It reminds me of home." she said with a smile. Home for her is Aylmer. She used to teach in St. Thomas until shortly after marrying Doug Pearson in March. Now she is a grade 1 and 2 teacher at the Mount Carmel Separate School. Her husband is teaching a grade 7 class in Hensall. They decided to move to Exeter so that they could be centrally located between their jobs. Mr. Pearson, who is from Listowel is keenly interested in sports although his wife admits that she sometimes just tags along. The couple plan to take up curling this winter. "Doug has curled before but I'll be just starting," she said. The two also enjoy canoeing. Kroft Cheese Slices Singles 8oz 494 Smedley Whole Carrots iooz. Rose Pickles Bread & Butter King• Size Bold 4- 3'/a oz.75A Tang Orange Crystals Pkgs. Sani Flush 34 az tin 5/$1 32.„.r 59( $1.87 454 494 ---- BACON Buy tee Of th 14°1' Coo 4b When the topic of the women's liberation movement comes up in a discussion it is often the more militant aspects such as bra burning and picket lines which attract attention, But now the provincial government has gotten into the act and has recently published a report making recommendations for policies and legislative reforms to provide "Equal Opportunity for Women in Ontario." The report is an outcome of the establishment of the Ontario Women's Bureau in 1963, the federal government's Royal Commission on the Status of Women released in t970 and the persuasions of such committees as the Federation of Women Teachers' Associations of Ontario, the Business and Professional Women's Clubs and the Ontario Committee on the Status of Women. "Although an integrationist approach to the needs of women is desirable in the long run," the report states, "it appears that at this point in time, policieS and programs should be designed specially for women if there is to be any significant improvement in their status", Equal pay for equal work has always been one of the continuing objectives of the women's lib movement, and the government report recognizes that there is room for improvements in this area. A recent documentary on television tried an experiment with surprising results. A young man applied for several different positions for which he was qualified, took the interviews, asked about wages and then waited to hear from the com- panies, A few days later this same young man, unknown to the companies, went back and ap- plied for the same positions; only this time disguised as a girl. By doing this he kept the factors of age, personality and qualifications constant. He found in every case, 6 al Government paper supports equal pay for equal work DINNER HAM BOLOGNA Fresh Baby Beef LIVER Maple Leaf COTTAGE ROLLS Lucas Arthur Ready to Eat Fully Skinned Whole or Half Sunkist Orange Chiquita Bananas Ontario Grown Cabbage Lucas Arthur Sliced however, that the "girl" was. offered the same position as the voting man, but at a sub- stantially lower salary, In order to combat this situation, the government is going to re-examine the Employment Standards Act, to broaden the concept of equal pay and to enact law to deal with white collar and professional income discriminatiOn. The government defends Lucas Arthur WIENERS Sweet Pickled lb. 1 lb. 2 lb, Vac Pak Vac Pak Pkge its present equal pay legislation, but admits that it has the short- coming of permitting comparison only between forms of work that are almost identical, The concept of remuneration on the basis of the value of the work performed, rather than on the nature of the job itself, is being given renewed emphasis. The present legislation also appears to be unequipped to deal — Please turn to page 12 294 Wonder FRESH BAKING Sandwich Bread 10 PkV' Delmonte Sweet Peas id oz. tin 2/6 34 3/79' Dozen 794 Hostess Butter tarts House & Garden Bug Killer Raid 11,2 ox. $1.19 OFF REGULAR PRICES Viva Bathroom Tissue Beef, Irish or Meat Boll 'FROZEN FOOD 654 • CASH OR CHARGEX Puritan Stews Fatelle 'Royale Face tissues 333's 24 oz. Highliner Boston Blue Fillets • ALL SALES FINAL White Or Coloured 7t 2 roll pkge. lb. 694 Carnation 2 lb, Pkee. 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