The Exeter Times-Advocate, 1972-06-15, Page 10Here Are TEN Solid Facts You Should Consider
In Planning Your Advertising; .A\•\\
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\ s• ' This newspaper is an advertising medium that is WANTED — it is sought after and
•:.`• \ % PAID FOR, and advertising in it is not an intruder in the home.
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* Nearly all of this newspaper's circulation is CONCENTRATED in this trading area.
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The newspaper is convenient; it may be consulted at itime MOST CONVENIENT
to every member of the family.
* This newspaper provides PENETRATION in the primary market by reaching virtu-
ally every family or customer in that market.
People read newspaper ads when they are ready to make a decision and WHEN
THEY'RE READY TO BUY.
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People LIKE TO READ: NEWSPAPER ,ADVERTISEMENTS — surveys show 85'
per cent of the people want their' newipaper contain advertising.
Every issue of every newspaper contains INFORMATION AND PICTURES of in-
terest to every member of the family.
The printed word is MORE RELIABLE and it cannot, be refuted beciuse it is
easily available for re-checking.
The newspaper is ideal for comparison — items in a newspaper may be easily com-
pared with items' in other newspaper ads.
THE MOST EFFECTIVE and MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING
exeferZintes-Abuocafe
Phone 235-1331