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The Exeter Times-Advocate, 1966-03-10, Page 1Area businessmen at Sales Clinic Area-wide ..promotion starts as 120 attend sales clinic Merchants should not be afraid of competition since two similar business establishments can do better than one, Prof. Norvin Allen told 120 district merchants and their employees at a dinner gathering in Exeter Tuesday night. Aimed at improving the busi- ness climate of smaller towns the sales clinic was a kickoff for a ten-week promotion sponsored by The Exeter Times-Advocate in co-operation with merchants in Lucan, Grand Bend, Oakwood, Hensall and Exeter. Mr. Allen pointed out that con- siderable amount of business is lost needlessly through indiffer- ence or inability to consider the consumers' angle. The buyer is the most import- ant person not only to himself, but to the merchant as well. It is the customer who keeps the economy moving and his shopping experience may be either a stimulating experience or one of a dismay and rejection. The fear of city enticement is exaggerated, Mr. Allen pointed out. If smaller towns lost their customers to the city it was not because they could not provide the competitive service, but be- cause they often did not know how to provide it. Following the sales clinic district businessmen spent some time discussing the new Reg. Beavers, Exeter, Norvin Allen, Paul Seragg, Lucan, Emmerson Desjardine, and some not so new ideas of salesmanship. Left to right are W. C. Clement, Hensall, Grand Bend and Hugh Boyle, Dashwood. (T-A photo) tires or refrigerators", Mr. Al- len advised. Instead concentrate on selling the comfort, the safety and the convenience of the mer- chandise. He pointed out that soap for all practical purposes was still a compound of basic chemicals. "But note how the manufactur- ers have added a touch of gla- mour in advertising their pro- duct", he said. He noted that small town mer- chants often neglected to utilize this selling point in their adver- tising and urged the participants in the promotion to utilize his ad- vice in the following ten weeks. In conclusion the speaker de- monstrated proper methods in dealing with situations in sales practice. Guests were welcomed by Rob- ert Southcott, publisher of The Exeter Times-Advocate who not- ed that the interest of the whole district in promoting the small town business was an encourag- ing sign. The speaker was intro- duced by Val Baltkalns, adver- tising manager. Among the head table guests were Irvine Armstrong, the newly elected president of the Exeter Businessmen's Association, C. W. Barrett, manager of Victoria & Grey Trust and Ken Kerr, editor of The Times-Advocate. He warned not to take the easy way out when confronted with dis- appointed customer. This should not happen, but if it did for some reason, the most sympathetic and co-operative at- titude was called for. It is this attitude that elevates the local business above others. If the consumer realizes, that he can go back to his merchant who will stand cheerfully behind his merchandise, he will tell all his friends about it. He will do it even more en- thusiastically, if the merchant shows signs of ducking his re- sponsibility. Mr. Allen noted, that too little concern has been shown towards sales personnel who are the key to business success. "You hear about the concerted drive for executives and mana- gerial material", he said. "No- body bothers too much about the personnel behind the counter and yet they are the ones that create the image of the business." He suggested that successful and enthusiastic sales person- nel should he rewarded with spe- cial bonuses. "You can only expect very average performance from peo- ple who are paid average sala- ries," he suggested. "Forget about selling shoes, SHDHS finance committee will have tighter control Ninety-third Year EXETER, ONTARIO, MARCH 10, 1966 Price Per Copy 10 Cents Instruction costs up SHDHS requires 2 mills extra listed $700 for microscopes in the budget and the requisition for this was over $900. He added that he had refused to sign this. or ve talked this over with the principal before and if the teachers know in advance this is the policy then I can't see where there is any disadvantage." He also said he would be glad to come to the school at any time there was an emergency to sign a requisition. New board members were in- formed that it was the policy of the board prior to the hiring of Mr. Palmer to sign the re- quisitions once a month. Members arrived at a com- promise to the problem by re- quiring all requisitions for equip- ment over $100 to be authorized and signed by the chairman. fessional enough to carry out my duties." He pointed out that the duties of the principal as listed in regulations states that a prin- cipal shall sign requisitions for department heads. He added that he didn't feel he could operate efficiently by having requisitions signed twice a month and cited emergency repairs as one case where action is needed im- mediately. Mr. Armstrong told members the finance committee is operat- ing on a new method this year and feel they should be in closer touch with the expenditures. In going over the budget from last year he said, they found many de- partments which were over spent. He told members that this year as an example the principal had The finance committee intends to keep a closer check on the budget and expenditures at the South Huron District High School this year. Chairman of the finance committee Irvine Armstrong re- ported to the board that it was the wish of the committee that he sign all requisitions at the school In order that the committee could keep a closer check on expendi- tures. Principal L. D. Palmer told members of the board this would impose a problem on him and added, "I can't understand the need of this". He stated that if the board sets a budget then he would stay within this. He asked for a fuller explanation on why this move was being made and said, "I like to think I'm pro- Four have been remanded for area theft of beans RCAF Combined Charities will help 10 organizations quantity of beer in the vehicle and was drinking. Another 17 year old youth, Nicholas Lausbergen of Zurich was fined $35 and costs on a charge of drinking while under age in Hay Township. Police stopped him while he was driv- ing on a sideroad in Hay Town- ship because of erratic driving. Constable Glassford told the court the accused was not no- ticeably impaired. New president Merchant Assoc. personnel were canvassed by Section representatives and of- fered an opportunity to partici- pate in this project. There will be one canvassing a year and no other soliciting will take place within the year. Service per- sonnel were offered three choices in the way in which they could participate, cash donation, a one time pay deduction, or monthly instalments for the next year. Because of the accounting dif- ficulties, the civilian personnel could only donate on a cash basis. A membership is given to all showing they are a contributing member of the RCAF Station Combined Charities. crease this year to $340,000. Revenue for 1966 expenditures will come from a surplus of $101,874.48 from 1965,$67,630.- 00 local tax levy for debenture, $167,890.20 for maintenance, tui- tion claims $50,000, provincial grants $340,000, other sources $2,605.32 and $20,000 for super- annuation for the grand total of $750,000. On the expense side of the budget the board is limited to by-law spending the equivalent of two mills for capital outlays which amounts to$31,402.69.De- benture payments will be $67,- 630.00 and administration ex- penses of $31,000. These three figures are nearly the same as last year. The operation of the plant is estimated at costing $36,967.31 this year, up about$5,000, $4,000 was pared from the original esti- mate of $40,000. Instruction for day school jumped from $276,933.00 to $350,000. For night school ex- pense the figure jumped from $951 to $3,500. Textbooks last year cost $13,866.02 and $9,000 has been allowed for this in the budget this year. Instructional supplies are up approximately $5,000 with a $20,000 estimate. The cost of tuition is down ap- proximately $5,000 based on the estimated number of students who will be attending Clinton this fall. An additional $4,000 has been allowed for the cost of transpor- tation with a round figure of $70,000 being approved for this expense. Other services which include the cafeteria loss, commence- ment, driver education, student travel and teacher benefits are estimated at $7,500. No figure was given for interest on temp- orary loans. Requirements at the SHDHS this year will raise the tax rate two mills. Members of the board accepted the recommendations of the finance committee which sets out a budget of $750,000.00 approximately $33,000 h igh e r than last year. The major increase to the board is an almost uncontrollable expense, the cost of instruction. The estimated cost for 1966 is $350,000 as opposed to $276,933 last year. Members of the budget com- mittee worked many hours in attempting to hold the budget to the two mill increase, chairman of the committee Iry Armstrong told members. Some members contended the increase should have been three mills due to the fact that the budget calls for the use of the equivalent of three mills from the surplus the board carried over from last year. Business administrator Eu- gene Howey pointed out that even with a two mill increase this is still a deficit budget due to the fact that this surplus is being used. Board member John Boyne warned members that this will be the last year they will be able to use, "this dodge" (using the sur- plus) to prevent a large increase in the mill rate. He predicted that this will have to increase each year to keep pace with rising costs. L. D. Palmer suggested there is a chance that the board may receive a larger provincial grant than predicted in the budget for this year due to the fact that more and more students are tak- ing vocational courses. Provin- cial grants last year amounted to $331,002.06 and the budget committee predicted a slight in- key at the mill and the beans were taken over a short period of time after nightfall. They were taken to a certain place and later sold in London, at The Ontario Bean Growers' Ltd. for $320.80. Some beans were not sold and later recovered. Willard J. Cotton, 18, was fin- ed $55 and costs on charges of consuming liquor whileunder age and creating a disturbance. He pleaded guilty to consuming liquor in Stephen Township March 4 and also creating a disturbance at the Community Centre at Cen- tralia. Evidence indicated a teen dance was in progress when a fight started. Cotton apparently creat- ed a problem for several officers. Cotton claimed he had tried to break-up the fight and had become involved. Magistrate Hays in passing sentence stated the youth had marred the pleasure of others who had attended the dance to enjoy themselves and this was the important point in the charge. John R. Breen, 17, was fined $70 and costs, on a charge of consuming liquor while under age in Stephen Township. This was double the fine the youth received in December for a simi- lar charge. Evidence indicated there was an accident involved and the youth had been drinking. A London man, William H. Baker, was fined $35 and costs on a charge of having liquor in a place other than his residence. He was stopped by police on High- way 4 and had a considerable A pre-sentence report has been ordered for two youths, follow- ing their plea of guilty to a charge of car theft in Magistrate's court Tuesday. Clarence McIntyre, 17, of Ottawa and James Wallace of Arnprior pleaded guilty to the theft of a car owned by Mansell Mason. Constable H. Reid of the Ex- eter Detachment of the OPP in- vestigated the incident which oc- curred near Grand Bend. Mason had parked his car near his house and a short time later discovered it missing. Later the next day the car was found abandoned upside down in a ditch at Burks Falls. The two accused were arrest- ed at Port Arthur the next day after being refused entry into the United States. Because of quick police work the pair were arrest- ed in connection with the theft of the car from Grand Bend and re- turned to Exeter. The car which only had 5,000 miles on it was completely wrecked. Magistrate Hays com- mended the work of the police in working on this case. Four men were remanded until March 14 in connection with the theft of 4,800 pounds of beans, the property of Mickle and Son of Hensall. Bruce Nairn, Roy Er- nest Rae, John Webster and Jam- es Riley will appear in Goderich at that time in answer to the charge. Nairn was also charged with the theft of articles from Matheson Welding Service in Police evidence indicated one of the accused had access to a The greatest majority of the Service personnel formed the monthly instalments to their lik- ing. Over 200 Service applica- tions have been made to this date with more expected. It is expect- ed that approximately 60% of the personnel will avail themselves of this handy, convenient and painless method of joining the civilian population of the country in accepting their social respon- sibility to the Community at large. All the monies collected by the "Combined Charities" will not be disposed. It was decided that 15% of the gross receipts would be retained at the unit level for worth while local and community needs which may arise or be undertaken. Any local community emergency would also receive assistance. A number of RCAF Stations throughout Canada have adopted this method of charitable giving and it has proved a very success- ful scheme. Centralia has joined the growing number and their first endeavour has met with gratifying success. Ten charitable organizations will receive a helping hand this coming year from the residents and employees of RCAF Station Centralia. A committee was formed last year to look into the desirability and feasibility of forming a charitable organiza- tion to funnel all charitable work and monies through one local agency. The result of the study was the formation of the RCAF Station Combined Charities. The Committee is made up of representatives from both the Service and Civilian population, a member from each of the Messes and Institutes, and the two Padres, decided that for the first year's operation 10 separ- ate charities would be supported; The Canadian Cancer Society, Heart Foundation, Institute for the Blind, March of Dimes, Mul- tiple Sclerosis, Society for Crip- pled Children, Muscular Dystro- phy, Retarded Children, Red Shield, and Red Cross. A campaign was launched in February and will continue to March 15. Service and civilian Ready to hire SHDHS teachers Revision Court Around the town . . Manager outlines PUC construction plans day evening and at least one coun- cillor feels he is as comical as Jackie Gleason. Councillor Joe Wooden, after council had laughed its way through half the session commented, "I don't know wheth- -- Please turn to page 3 I. R. Armstrong Irvine Armstrong has been elected president of the Exeter Businessmen's Association at a meeting held Monday morning. First vice-president of the as- sociation this year is Carfrey Cann with Bill Huntley as second vice-president. Re-elected treasurer of the association is Earl Russell while Kenneth Kerr is secretary. Mr. Armstrong who was second vice-president takes over duties from immediate past president Reg. Beavers who guided the as- sociation during 1965. Jack Smith who was first vice-president de- clined to stand for president due to pressure of business. RCAF aircraft lands in field Bill Smith of the Exeter firm of Custom Trailers has been re- elected as vice-president of Ca- nadian Mobile Homes and Travel Trailer Association at the annual meeting held in London recently. This is the second term as vice- president for Mr. Smith who is also a past president of the As- sociation. G. C. (Gar) Myers, superin- tendent of Pinery Provincial Park for the past eight years has been appointed superintendent of the Halifax Citadel, an historic fort in the Nova Scotia Capital. The fort comes under the jurisdiction of the feder al department of northern affairs and national re- sources. Council has appointed Harold Skinner to the Exeter Library Board to replace retiring mem- ber Cecil Wilson. Mr. Wilson who resigned last month was chairman of the board and serv- ed for over 10 years. Jean Weber, deputy cler k- treasurer for the town has re- signed effective April 30. Mrs. Weber served with C. V. Pickard, former clerk-treasurer for 12 years and has been deputy clerk- treasurer for the past year. One of Mayor Jack Delbridge's many talents came to light at the regular council meeting Mon- The court of revision reserved judgment on an appeal by Len Veri in regards to the assess- ment On new buildings for the storage of turnips which he has constructed to replace the build- ing destroyed by fire over a year ago. Mr. Veri contended that when he completes his building pro- gram he will have less square foot area and yet a higher assess- ment than he had with the old building. He maintained that one of the main reasons he had re- constructed the buildings in town was that he had been given to understand that his taxes would be kept to a reasonable level. The old building was assessed at $14,725.00 and the new buildings will be assessed at over $22,- 000.00. Town assessor, EricCarscad- den told the court that the old building had been subjected to 42 percent depreciation while the first building reconstructed is depreciated at 25 percent and the new building will be depreciated at eight percent, The buildings are assessed at $1.00 per square foot which is less than what the Old building was assessed at. Mr. Veri also contended that his buildings are only used for seven months of the year while the old building was used on a 12 itionth basis. In other business the court granted refunds to property Own- ers who have demolished build- ings or are in the process there- of. Two injured in weekend crash Two people were injured in a rear-end collision in Dashwood early Sunday morning and damage has been estimated at $800. A car driven by Terrance Martin, Main Street Dashwood was proceeding west on Highway 83 when he slow- ed to make a left hand turn. The vehicle was struck in the rear by a vehicle driven byRodney Coult- er, 232 Wharncliffe Road S. Lon- don who was also proceeding west. The accident occurred at about 12;45. At about the same time another accident involving one car caused extensive damages. Reports in- dicate David Goddard of Lucan was proceeding east on the Huron Middlesex county line when he failed to negotiate a curve and the vehicle rolled over into a field. Less extensive damage result- ed when a car driven by David P. Dale of RR 1 Exeter struck guard rails on Highway 4 about a half a mile south of Exeter Sunday afternoon. Reports in- dicate the car skidded on slippery pavement and spun around strik- ing guard rails. A two car accident in Dashwood Sunday afternoon caused damage estimated at $450. Police reports indicate a car driven by Floyd Wein, RR 2 Dashwood was over- taking and attempting to pass a car driven by Howard Hendrick, RR 2 Crediton when the Hendrick vehicle made a left hand turn. The cars were proceeding east on Highway 83 when the accident occurred. A head-On collision on Highway 4 about 9:15 am Monday morning Caused damage estimated at $450. A car driven by John H. Need- ham of Arva was northbound and was in collision with a car driv- en by Ronald A. Ernst, 1200 Rich- mond St. W. London which was proceeding south. It was snow- ing heavily at the time and visi- bility was poor. Council was informed of ex- pected construction by the Public. Utilities Commission at their regular meeting Monday evening. Manager of the PUC Hugh Davis told members it is the policy of the commission to inform council of projected work so that this might be taken into consideration in any plans the town might have. The PUC will construct a six inch water main on Huron Street from Mary Street to the town limits this year to service five existing houses with a possibility of two more being constructed. Council approved the installation of a fire hydrant on this line which will be approximately 700 feet long. The PUC also intends to re- construct the water main on Well- ington Street from Main Street to Andrew at no cost to council. The existing line is quite old and will be replaced with a six inch main. Works Superintendent James Paisley and the manager Of the PUC will discuss the lo- cation of this main as there is a storm sewer planned for this area as well. COuncil approved the installa- tion of another street light in the Members of the management committee had a long meeting but a short report at the regular meeting of the SHDHS board Tuesday evening. The committee met until 10:30 am before coming to the regular board meeting to make their report. It is likely there will be one more teacher needed over the present staff members were told. Principal L. D. Palmer suggest- ed that while this may be the case it is not definite yet. The teaching staff has accepted the salary schedule as proposed by the board (published earlier this year in The T-A). A letter from the teachers to this effect was read at the meeting. The letter also offered the apprecia- tion of the staff to Dr. Read and his committee for their attitude during negotiations. The management committee was given authority to offer pro- bationary and permanent con- tracts to the 23 new teachers hired last fall and accept re- signations as they arise. The committee is ready to start hiring teachers although they are not sure how many they will need. Dr. Read told members they will likely need 6-7 but to date the committee has a list of five, Members agreed to a motion to give Mr. Palmer authority to advertise for teadhers as neces- sary and hire same according to the salary schedule and allow- ances set down. Pryde Blvd. area. The expense will be absorbed by the PUC. This will be the concrete pole type. Council's plans to open a sec- tion of Marlborough Street may have struck a slight hitch due to the location of a Town well and pump house. The pump house is located on the road allowance and would be very close to the edge of the road if this were opened following the natural extension of this. Manager of the PUC informed council of this Monday evening and suggested council should con- sider the matter of liability. He also suggested there might be a possibility of contamination. James Paisley suggested the road might be offset to give more clearance past the building. The Department of Highways at Strat- ford will be contacted in regards to this problem and a committee of council will investigate this before plans proceed any further. The manager also informed council of changes in policy which have increased the rural water rates. lie indicated this is in keeping with the policy of many other municipalities, There were no injuries re- ported when a small RCAF train- ing aircraft was forced to make a forced landing just north of Exeter Tuesday afternoon. The plane landed in a farmer's field about two miles north of Exeter about 3:30 p.m. after reporting an emergency to the control tower at RCAF Station Centralia. FIL Pierre Bourgault of Amos, Quebec, instructor, and a student pilot a navy cadet, 0/C Madder landed the plane without apparent damage. F/L Bourgault walked to a farm house and telephoned their position within 20 minutes Of landing while the student pilot stayed with the plane. The field is located just west of Highway 4, two miles north of Exeter. Minor repairs were completed on the aircraft shortly after the landing and it was flown back to Centralia later in the afternoon by F/L J. P. Myronuk. Added coverage Council agreed tentatively to added insurance coverage through their group plan for town employees at their regular meet- ing Monday evening but will leave the final decision up to the men. Gerald Godbolt approached coun- cil to outline the proposals which would give added dependents cov- erage for full time students up to the age of 25 as opposed to the present 19. Also in an attempt to keep the policy up to date Mr, Godbolt suggested coverage for death or dismemberment be rais- ed to $5,000 from $3,000 and the weekly indemnity be raised from $80 to $40.