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The Exeter Times-Advocate, 1966-01-06, Page 4GET THIS BOOKLET OF BASIC FACTS ABOUT IDB BUSINESS LOANS If you are planning to start, expand or modernize a business and you require a term loan to carry out your plans, write for this descriptive booklet or visit an TDB office. INDUSTRIAL woweeiwnwomeeiaftwwwwweeekweiewwwwwwwer It pays to borrow from your CREDIT UNION You save money with a CREDIT UNION LOAN The actual cost will never exceed the amount shown in this table when you your average monthly payments will be borrow 12 mos. 24 mos. 36 mos. $ 100 $ 8.89 $ 4.71 $ 3.32 $ 300 $26.66 $14.12 $ 9.96 $ 500 $44.43 $23.54 '$16.61 $1,000 $47.07 $33.21 $1,500 $70.61 $49.82 $2,000 $66.43 When you borrow from a credit union: You pay no extra charges, only interest. The rate is never more than a penny a month for each dollar you still owe. You always know how much you owe and what your loan is costing you. Your credit union will gladly help you compare total costs and monthly payments. If you have trouble with the payments, your credit union will help you work out your problems. 111 EXETER COMMUNITY CREDIT UNION LTD. Devon Bldg. 235.0640 Harold Patterson, Manager I ICANNRA -- 1 logMRTM ERN Not hungry enough? Once in every week•, An ad in every home That's the way to more business profits. 11111k1111111111111111111111I111111111111111111111111111111111111111111111111111111111111114111111111111/1111111111111111111111111111111111 ••••• NVAW this Sunday, Wednesday afternoon and ;iring the evening thrOughout the week, II I II I li s I I I III '1111111111111 1111111111 I II I I mil m1111011 ill p I II II,11111I1,11.11111111,011111,1111111.,MIIII,111 l ll , ll Graham Arthur 12-27 "I can't seem to get a good picture of my wife!" onnuuunnunununnumpnnuuuuuwunnnnnunpunununluupnuugllAuuunuunnuulluunuuun ONE MAN'S OPINION by John C. Boyne continue to do as well as it did when their fathers were here. These are brave men who have no fears for the future. One businessman, on leaving the meeting, commented that most of the businessmen in town are "too fat" and "not hungry enough". He suggest- ed it would be a good thing for the town if they were to suffer a setback such as the closing of RCAF Sta- tion Centralia to make men realize the need for working to promote the community. We would not like to see anything as drastic as that because it would hurt more people than just the businessmen. We would like however, to see men come forward to work on a board such as this without equating their efforts by how much money it is going to put in their personal pockets, Some people question the need of an organiza- tion such as this. Others maintain that they should not be asked to work on this because it will be of no personal benefit. To those people we ask this ques- tion. "Why was there so little organization in town that no one arranged to have a Santa Claus here, much less a Santa parade?" When people travel to St. Marys, Hensall, Seaforth and Grand Bend to let their children see Santa, they will travel just as far to shop. This is only one instance. The lack of com- munity spirit is so great that a visiting industrialist would have to look for some time to find a person who would be interested enough to tell him about the town and the advantages it offers. Perhaps the comment, "they're not hungry enough", is true. BEFORE YOU INVEST Advertising There was a meeting Wednesday afternoon which could have been the start of something good for the town of Exeter. Perhaps it is a mistake to call this a meeting, a better description would be a gathering of some 25 men. After an hour and a half a committee of four was set up with the aim of pre- paring a list of men who would act on the executive of a Board of Trade. The meeting was a disappointment to many who had looked forward to a rejuvenation of com- munity spirit with the formation of an organization which would handle all facets of community promo- tion and incorporate several small organizations into one strong body working for the good of the town. Out of a possible 125 men only about 25 had enough interest to attend the meeting and of the 25, not all were in favor of such a board. This is a hum- ble beginning for an organization which has so much potential and if the board comes into being and is successful it will only be because of the faith and hard work put forth by a very few men. Most communities have either a Chamber of Commerce or a Board of Trade. These organizations look after community promotion, civic improvement, the setting up of bylaws to regulate store hours, in- dustrial promotion and work in many other areas for the improvement of the town. These organiza- tions are, for the most part, successful and they ful- fill a need. Apparently in Exeter, few men can see this need and most are content to drift along from day to day, content in their thoughts that the town will ... look into the advantages of Investors Mutual Fund and Investors Growth Fund. SYNDICATE LIMITED TED HOLMES 145 Deer Park Circle, London 471-6005 or Enquire at The Times- Advocate Two sides to a story Advertising is one of the larg- est, most rapidly growing in- dustries in the western world. In Britain alone it involves an annual expenditure of $1.5 billion dol- lars. The agencies attract men and women who are well above average, sharply intelligent and with notable creative or executive ability. Therefore these brief com- ments from Janice Tyrwhitt in the January 1 issue of Macleans are no surprise: "This year it seems to me there are more memorable commercials and more forget- table programs than ever before. . . . Whatever their message many commercials are 1 it tl e gems of technique. Considering their cost they should be. A one minute commercial may occupy a hundred people, take twenty hours to shoot and cost more than $50,000 —perhaps more than the half hour program that surrounds it." It is generally agreed that ad- vertisers scientifically measure our prejudices and aspirations and hit us at our weakest point. They stimulate our vanity, ex- cite our envy and offer us but don't promise romance, health, social poise, and well being. Approximately 50% of total ad- vertising expenditures involves passing on information. In an urbanized industrialized affluent society this is an important role — but it is a relatively unco m- plicated and unprofitable part of the business. The other 50% is spent on persuasion and this is where the difficulties arise. When it comes to persuasion most critics say that the adver- tisers consciously try to associ- ate their product with a slightly higher social and income class than average. They seem to say, "This is the sort of thing that people like this like, yet you too can afford one. If you would like to feel like one of these people get this product". This type of line is used to sell cars, canned goods and froz- en foods etc. Advertisers also try to imply a link between the following companions: health, joy, high spirits, and fun with beer; dignity, wisdom and mo- deration with whiskey; romance with soap, perfume etc. As Edward Rodgers put it in an excellent article in the Scot- tish Expository Times, the ad- vertisers "give the impression that they are more anxiously con- cerned with the association than they are with the product sold. Some of them have said in effect that they sell hopes and dreams and satisfactions and social as- - Please turn to page 5 The power of publicity is a strange thing and has been demonstrated recently in the case of the relatively new product, the metal-studded snow tire. Most of the publicity in the past few months has been in regards to the advantages these tires offer. This only proves that the tire manufacturers seem to have a better public relations team than the Na- tional Safety Council. Slowly the other side of the story is beginning to be told and some of the people who rushed to take advantage of the new tires are taking a second look and wishing they had not been so quick to act. There are two sides to every story and the disadvantages of these tires are beginning to outweigh the appar- ent advantages which were praised so highly. True, the tires have reduced stopping dis- tances in winter driving by as •much as 136 per cent and yet this in itself can cause accidents if the car following behind does not have the same advantages. Officials expect a great rise in rear-end collisions as a result of the use of these, The U.S. National DEVELOPMENT BANK Letter to the editor Safety Council tests show that at 20 mph a car with studs stopped in 110 ft., compared with 180 ft. for cars with conventional tires. Other evidence will be given in the near fu- ture which will probably make many people think twice before they buy these. These studs have a tend- ency to work loose; at speeds of 60 mph, and higher, a stud leaves the tire with the velocity of a bullet. A Maryland test showed that one stud ripped through the fender of a truck and was never found. The manufacturers who are eager to start marketing the tires in earnest claim that proper maintenance will solve the problem of loose studs and have -tried a system of identification stickers to cut down or rear-end collisions. The stickers have not been successful and there can be no way of check- ing to make sure all owners take steps to have their tires checked for loose studs. With these facts in mind, many owners will think twice before buying the new tires whether they are ruled legal or not. I lllll 111111111111$111 lllllllllll II lllllllllllllll 111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 27 BRANCH OFFICES ACROSS CANADA KITCHENER-WATERLOO WATERLOO, ONT.: Waterloo Square Building — Telephone: 744-4186 made it a most memorable even- ing. I feel sure that the young peo- ple, in particular, both those in- volved in the production and those in the audience, will remember this year's pageant as one of the most significant and spiritually re marding celebra- tions of the Christmas season. As I have been involved in simi- lar productions in larger centres, I am not unmindful of the tre- mendous work and effort neces- sary behind the scenes. It was a wonderful evidence of true com- munity spirit and co-operation. Perhaps this Christmas feeling will extend itself to other areas in the community life of Exeter, particularly those which affect and impress the minds of the young. Dear Sir: As only one of an overflow crowd attending the Christmas Pageant performed in Trivitt Me- morial Church on December 19, I have looked in the last two issues of the Advocate in vain for an appreciation of the ex- cellent performance. Therefore I have decided to write this letter to indicate to directors and cast just how very much their efforts were enjoyed by myself, my fam- ily and friends. At this time in our history when so many earnest efforts at Christian unity are being made, it was particularly satisfying to know that the cast and choir were composed of various de- nominations. The candlelit beauty of the setting, the fine singing of the combined choir, the colorful parade of costumes, the genuine delight of the many children in- volved in the performance — all Yours very truly, Beverley Tisdale With the editor in Kerr's Korner It must come as quite a surprise to people in government to realize they have been swindled out of millions of dollars and have no way to gain compensation. Like all red blooded Canadian boys I feel taxes are too high and there is enough larceny in my soul to have a good laugh when I hear of a government realizing they have imposed a tax they are unable to collect. Like Ontario, Nova Scotia has a provin- cial sales tax and all people whether in business or not are supposed to send in five percent of the purchase price of most articles. The obligation is on the seller but, unless the government hires a new raft of civil servants they must trust the public to send this in. Apparently many people do not. The people involved do not sneak about in dark streets or doorways to commit their "crime" but do it openly. The method involved is the radio 'swap shop' program and during the last three or four years, in Nova Scotia at least, there has been a great rise in the popularity of these. probably most people at one time or, another have turned on the radio attempt- ing to find some music while driving only to find that the majority of the stations have their morning or afternoon 'buy and sell' program on the air. Sometimes out of boredom you leave this on and have listened, without realizing, to the average joe thumbing their nose at the great power of government. * * * Government officials are frustrated by this increase but are almost powerless to do anything about it. Most business people are well aware of the regulations and there Is very little problem. They are forced who participate in the buy and sell pro- grams need this money to keep the house- hold running and in many cases to put food on the table. I imagine many people who sell a high chair or crib or clothes would much rather keep these for the next baby and save money but cannot afford this luxury. The few dollars obtained from the sale of these will put food on the table and when the need arises they will attempt through the same channel to obtain the item at the least possible expense. by regulations, not only to pay the tax, but to hire the staff to look after the collection and the forwarding of this to the govern- ment. This goes for Income tax, sales tax, unemployment insurance, the Canada Pension Plan and all the other ways the government has of collecting enough money to keep their socialistic plans afloat as well as pay themselves $18,000 per year and lesser amounts to their civil servants who carry out the detail work. It is much like sentencing a man to be hanged and then asking him to tie the noose. The businessman cannot revolt but the private individual can with almost com- plete assurance that he will come to no harm. Not even the long suffering taxpayer would allow their government to hire a man at $5,000 per year to listen to the radio and then visit homes to collect five or 10 cents from the sale of some article. They must attempt, through an advertising and public relations program, to convince people of their moral obligation to pay the tax and this is where their system falls down. Many people are not convinced of this moral obligation. * * * It would be foolish to delude ourselves that we will not suffer because of this. The government needs the same amount of money to operate and what they do not get through one form of taxation, they will get through another. I for one am willing to pay the extra tax, providing the govern- ment undertakes to collect it itself but I do not feel like tieing the noose myself. I feel this way because the people who are saving the five or ten cents are the people who need this. Many of the people The average person pays so much money for the privilege of being alive that upon contemplation a person wonders whether it is worthwhile working to the best of his abilities. I have talked to business managers of some firms who estimate that it takes 10 percent of their office staff's time to fill out all forms and comply with all requests which come from govern- ment. These are not really requests, but orders, which compel all people in busi- ness to reveal their entire operation. I am not an economist and I do not have an alternative solution but as I watch the great cumbersome mass of government grow larger and larger, adding more de- partments and staff I wonder, is all this necessary? I think of a cake of yeast drop- ped into a jar of warm water and sugar and how this spreads and grows by the multi- plication of cells and I compare the govern- ment to this. Is not our government acting in much the same way with workers and businessmen alike acting as the sugar? The unfortunate thing is the end result. When the sugar is completely exhausted the yeast becomes inactive or dies. 50 YEARS AGO Four of the five campaigns in Middlesex county on local option were successful and as a result 11 more bars will be wiped out. The vote will have the effect of wiping out all the bars between Goderich and London. Messrs E. Windsor, Thos. Penhale, Clair Wood and Linden Harvey returned to Toronto Mon- day to resume their studies at the University. Mr. Tom Collingwood has sev- ered his connection with Mr. E. A. Follick after 15 years in the bakery business. This is the 530th day that the British Empire has been at war with Germany. 15 YEARS AGO Two Hensall grain elevators owned by W. G. Thompson were destroyed in a spectacular four- hour blaze Thursday night. The business was established over 20 years ago. Fred Darling is the new pre- sident of the Canadian Legion for 1951. Mr. G. F. Penwarden, who has conducted a garage business in Centralia for many years, has sold his business to Mr. Ray Shoebottom of Fanshawe. Citizens, who feel that River- view Park should be maintain- ed as a recreational centre and should not be used as a site for South Huron Hospital, are cir- culating a petition to that effect. Times Established 1873 Advocate Established 1881 Amalgamated 1924 VteereferltitneffrAtitsocafe SERVING CANADA'S BEST FARMLAND Member: C.W.N.A., 0.W.N.A., C.C.N.R. and ABC PUBLISHERS: J. M. Southcott, R. M. Southcott EDITOR: Kenneth Kerr Published Each Thursday Morning at Exeter, Ont. Authorized as Second Class Mail, Post Office Depst, Ottawa, and for Payment of Postage in Cash Paid in Advance Circulation, September 30, 1965, 4,208 25 YEARS AGO Pte Jack Sweet of the Glen- garry Highlanders, Ottawa, is spending a few days with his uncle and aunt, Mr. and Mrs. C. V. Pickard. His mother, Mrs. Sweet of Frobisher, Sask. is also visiting here. At a social gathering of neigh- bors and friends Trooper Douglas Gould of Camp Borden who was home on a six-day leave, was presented with a ring and set of military brushes. Unusual weather conditions were evidenced by the fact that on January 4 Mr. R, D. Hunter of Usborne was out plowing in the field. He stated there was no froSt in the grotfild. Lion A. J. Tracivair reports that the Lions Clubs of Huron have purchased band instruments for the RAF' at Port Albert at a cost of $600, SUBSCRIPTION RATES: Canada $4.00 Per Year; USA $5.00 10 YEARS AGO The main project for Usborne Township for 1956, according to Reeve Cla'yton Smith will be the dam on Concession 2-3. Plans to build a bridge and move the township offices were discussed at the inaugural meet- ing of Hay Council presided over by the new reeve, Valentine Beck- er. County and municipal officials along with many of the ratepay- ers he served will pay respect Thursday to Hensall Reeve Wil- liam Parke who died Tuesday morning following a heart attack. The first major project for the txeter Council for 1956, according to Mayor R. E, Pooleyfr is the addition to the South Huron District high School at an ap- proicimate cost of $137,000.