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The Wingham Advance-Times, 1955-10-05, Page 10Bilge Ten The Wingham Advance-Times, Wednesday, October 5th, 1955 National Weekly Newspaper Week Weekly Newspapers Suited to Needs of Rural Communities Among all mediums in use today the printed word, in this case the newspaper, remains the most effect­ ive means of delivering the full story whether it be news, information or advertising to the most people. You may know people who do not have a TV set, do not have a radio, or fail to listen to it regularly, do not subscribe to magazines, but do you know anyone who does not read a newspaper? It is not suggested that the other mediums referred to are a nonentity in the field of communication, Far from it- Each performs a very import­ ant function, according to its partic­ ular field, be it entertainment or the dissemination of information. Radio has done much to brighten the lives of those who populate the remote and out-of-the-way places. Perhaps no other medium will ever replace it in J. Walker Jfuneral ^ome Patrick St.Wingham Phones 106, 189 In your last loving tribute, you will want a service of quiet dignity to remain forever with you as a cher­ ished memory. This quality is our primary concern. this field, But in the areas of Canada which are served by printed media, it is the newspapers on. which people must depend for the main source of their information, even to- TV and radio program schedules. When it comes to meeting the needs of the small town and rural populace the weekly newspaper is in a class by itself. No othex' medium, not even its big brother the daily, can honestly claim to have the acceptance and readership enjoyed by a weekly news­ paper in its own community. The Toronto Daily Star in an editorial, commented on the weekly newspapers as being “for the most part well edit­ ed and covering their field with a thoroughness which a metropolitan daily cannot hope to achieve?' How well does the weekly news­ paper serve the needs of the farm family? Take up almost any weekly newspaper, any issue, and you’ll find the evidence. Farm news and information. The average weekly consistently carries such material—and it is of local im­ portance. Local agricultural represen­ tatives contribute timely articles on matters having a direct connection with local agriculture. News of the community. The count­ less items of “gossip’’ that appear in the country weekly may be a source of amusement to the big city dweller who wonders why the publisher wastes so much space on the stuff. But does he ever consider that much of the conversation which takes place in his home is of the same nature. The wife heard it from the neighbor next door, who heard it from someone else down the street. Farm folks, with wide distances separating families don’t hear the news of Mrs. Jones ill­ ness over the back fence. They read about jt in the local weekly, and they’d feel pretty disappointed if it wasn’t in print—as would Mrk Jones herself. Mrs, Harry Cock were appointed dele­ gates ' to -the Presbyterial at White­ church this Thursday. The meeting was closed with the Mizpah Benedic­ tion, All enjoyed, the social time at the birthday tea. The W.M.S. of the Presbyterian Church met on Wednesday last at the manse, with an attendance of 15. Mrs. Johnston Conn presided for the meeting, the theme of which was, “That They Might Have Life.” The Scripture passages from Luke and Matthew were read by Mrs. Robert Ross, Mrs, Dawson Craig, Mrs. Cas­ well, Mrs. Donald Ross and Mrs. Rohert Purdon, and Mrs. Wm. Dawson led in the Glad Tidings Prayer, The chapter from, the study book was taken by Mrs. Robert Ross and Mrs. A, McQuillin, who showed how the politics of Canada and other countries affected the politics of India, and how different issues were influenced in India by laws and decisions here, Mrs. Dawson Craig led in prayer for the missionaries and the success of their work in all lands. Mrs. Albert Walters gave a reading, “The Un­ changing Saviours.” The ladies made plans for their Thank-offering meet­ ing in October. Lanch was served, and all enjoyed the social time to­gether', The Ladies Aid meeting will be held this Thursday at the home of Mrs. Wallace Conn. Quite a number from th© United Church here, attended Anniversary services at Bluevale United Church on Sunday. Mr. and Mrs. Jack Inglis and fam­ ily, and Mr. and Mrs. Roddy Inglis, of Forest, spent the week-end at the home of their parents, Mr. and Mrs. Tlios. Inglis and with their sister, Mrs. Robert Adams, Mrs. Allan Leader, Judy and Alana, who have been visiting with Mr. and Mrs, Jas. Currie, left on Tuesday last for Quebec, where they left by boat for Franc©. Mr, Leader will meet them in Paris this Tuesday and they will spend the next two years in France, Mr, and Mrs. Gershom Johnston spent the week-end at the home of their daughter, Mrs. Ross McMichael, at Sarnia, and with Mr. and Mrs. Ken Johnston at Clinton. Mrs. Mary Galbraith, of Detroit, • STOPS COSTLY OIL BURNING! • INCREASES GAS Milt ACL I • RAISES COMPRESSION I Mail Orders Send $8M.O. We pay postage Ontario Distributor Motaloy Sales 34 West Street, Goderich, Ontario Dealer inquiries invited. spent the week-end with her brother, James H. Currje. * Birth MASON—I?) Victoria Hospital, Lon­ don, on September 20, 1955, to Mr. and Mrs. Lloyd Mason, of Lucan, a daughter, Carol Marie. McCLENAGHAN—In Wingham Gen­ eral Hospital, on Friday, September 23, 1955, to Mr. and Mrs. Edward McClenaghan, of Kjnlpss, a son. G. AHN WILLIAMS Optometrist Patrick St., • Wingham Pho^T 770 Evenings by appointment. When you write, be sure you address the letter clearly, correctly and completely. Use the initials or first name of the addressee and include the name of the province after the city. Where applicable, include zone numbers; Do not forget to put your return address in the top, left hand corner. Thexx there’s the advertising such as banks, farm machinery people, auto­ motive and related industries, Many national advertisers realize the value of consistently using the local weekly to not only reach the prospective customers, but to achieve a degree of local identity which is unattainable by any other means. From the farmer’s angle, he reads in the ads the news of auction sales, stock sales, equipment available. He reads these ads as one who in all pro­ bability knows the advertiser person­ ally, and he likes doing business with the people he knows and whose name he can find in the local paper. It is the local touch that tells in weekly newspaper advertising, as the many national advertisers who have fol­ lowed this principle can well testify. When all the foregoing factors are considered it becomes quite obvious why the weekly newspaper enjoys a position that is unique among all means of communication. By the very nature of its function as the sole gatherer and disseminator of all local and rural news and events, it con­ tinues to be, in spite of the presence of many other media, the most de­ pendable and effective vehicle for the advertiser who wishes to build a strong foundation of goodwill toward and acceptance of his product or ser­ vice in the farm markets of Canada. Charles Pickering Skilled Technician Walk' better! Feel better! Get relief from tired feet. Mr. Pick­ ering will conduct this special clinic, giving you his personal at­ tention and the exper­ ience of many years of successful work. COME TO Tins SPECIAL FOOT CLINIC GROUND FLOOR QUEEN'S HOTEL PHONE 11 WINGHAM For Foot Ills and Resulting Rheumatic and Arthritic Symptoms Wednesday, Oct. 12 9.30 a.m. - 8 p.m.26 Years Of Faithful Service Wingham, Listowel, Kitchener, London, Hamilton, Zurich, Brantford, St. Catharines »6‘PO-2B Always affix adequate post­ age. When in doubt, check at your Post Office. YOUR MM./ WINGHAM MOTORS PHONE 139 WINGHAM FARM EQUIPMENT MASSEY-HARRIS TRACTORS PLOWS ONE-WAY DISCS No. 15 TRACTOR MANURE SPREADERS A large capacity, 85 to 90 bushel, well constructed tractor spreader. Rubber tire equipped and balanced for convenient operation. Feed range is adjustable to five speeds permitting the operator to spread as thin or thick as the soil requires. The No. 15 is built low to facilitate loading by hand or loader. Acid-resistant wooden body is built up on a heavy angle steel frame. Beaters and distributors are geared to work in unison for light draft. Built-in screw jack makes hitching or parking easy. Control levers are adjustable to within easy reach of the operator. No. 11 TRACTOR SPREADER A medium sized spreader primarily designed for tractor operation but with 2- and 3-horse hitches available at nominal extra cost. Capacity is 60 to 70 bushels. Manure is thoroughly shredded before it is fed to the wide spiral type distributor. Roller bearings and adjustable speeds. Steel wheels or rubber tires. USED EQUIPMENT 1—Ford son Major Tractor 1—M-H No. 20 3-Furrow Plow 1—8 ft. M-H Binder on rubber, like new WHITECHURCH (Intended for last week) Mr. Chas. Currie, of Toronto and his fiance, Miss Shirley Haseldon, R.N., of Women's College Hospital, Toronto, visited on Sunday at the home of his parents, Mr. and Mrs. George Currie. Mr. and Mrs. Kenneth Winegarden and family, and -Miss Jean Currie of Londbn, and Mr. and Mrs. Alvin Currie and family of Clinton, also visited over the Week­ end. Mrs. W. J. Coulter of Wingham spent the week-end at the home of her brother, Mr. Robert Ross. Rev. and Mrs. Robert Watt and children, of Mitchell, visited on Sun­ day with his parents, Rev, and Mrs. W. J. Watt. Mr. and Mrs. Shirley Towers and Paul, of Toronto, spent the week-end at the home of Mr. and Mrs. Clarence Chamney and with Mr. and Mrs. Kenneth Mason. You are invited to attend the meet­ ing of the Bible- Society in the Pres­ byterian Church here, this Thursday evening, when the moving picture, “45 Togis Street” will be presented. The W.M.S. of Brick United Church held its meeting and quarterly birth­ day tea, at the home of Mrs. Alex Leaver on Tuesday last with twenty ladies present. Mrs. Gilbert Beecroft presided, Mrs. Clarence Chamney read the Scripture lesson from Luke, Chap. 6. Mrs. McRitchie read an in­ teresting letter from Miss Leona Doug­ las, Kofu, Japan, and then led in pray­ er for her and the success of her missionary efforts in that land. Mrs, Beecroft had charge of the topic, and introduced the new study book, giving an outline of the Church’s work in Canada, and led in prayer for a blessing on all missionary efforts, in all lands. Mrs. Geo. McGee, presi­ dent, presided for the business meet­ ing and the ladies planned a sale of home-made baking in Wingham in October. Mrs. NOrman Coultes and Your Massey-Harris Dealer Wingham Phone 378 Can you picture what life in your town would be like without a weekly newspaper? You’d have nothing to keep you up to date on happenings right in your own neighbourhood. If you had something to sell, you'd have to go out and look for a buyer. If you needed to buy something, you’d have to look all over town for it. Your neighbours could marry, have children, or even die, without you hearing about it until much later. Council could pass a by-law affecting you and you might never hear of it. Plans for worthwhile community projects might never get started for lack of news and support. And how would you keep up With the fortunes of the hockey team or the baseball club ? Fortunately, your town has a weekly newspaper, a source of local information that no other kind of publication can replace. Over the years, Canadian weekly editors have lent their support unstintmgly to. many a good community cause. This year, for the first time, they are celebrating National Weekly Newspaper Week, and Imperial Oil is glad to participate in paying tribute to your weekly newspaper. NATIONAL WEEKLY NEWSWPER WEEK-OCTOBER Ist-TO S™’ ♦ IMPERIAL OIL LIMITED