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The Exeter Times-Advocate, 1956-05-24, Page 21
lie ’< 1 Garages J /! . LOCAL TRADEMARKS. Jne Stop In Or Coll Zurich 69 FOR ............................................................................................ ■ * * Try Surge for faster, safer milking with increased, produc- (adv’t) fafflilwnwut Th* E«»t»r : At • A Increases To 2,900 Mark WOOL Our I* The advertiser's highest standard l DINNER 3 Z I i FULL PARTICULARS ON ALL MODERN MEANS OF MAKING A KITCHEN PLEASANT I Bongard & Co | STOQKBROKERS j London Office & Boardroom E | 379 RICHMOND STREET, = | . TELEPHONE 2-6301 j t SHIP COLLECT TO Registered Warehouse No. l Weston, Ontario RELIABLE GRADING DIRECT SETTLEMENT Obtain sacks and twine without charge from Exeter District CO-OP Box 71 or by writing to WOOL GROWERS LIMITED 217 Bay Street, Toronto, Canada CANADIAN CO-OPERATIVE Bl Now On Sale • In Your Grocer's Freeier FOR AN EASY MEAL ANY TIME I FOR CLOSING , Market I Quotations i Dial 680 | , CHLO, St. Thomas AfWwy If yeu have an item Te sell, «r trade er rent A few cents worth of classified >» meney wisely spent. At 6.25 p.m. Daily i Daylight Saving Time See The Better Health of circulation value We'll Give You A Good Price On A 1956 Meteor Evening Service Open this Sunday, Wednes day afternoon, and during the evening throughout the week: Times-Advocate At TOUR SERVICE! A trained life underwriter — representing one of the mete than SO Canadian, British ant) United Stale* life insurance companies in Canada *- will gladly help you plan now for yox>r ferhily’s security and your *Wn needs in later years. Rely on him I THE LIFE INSURANCE COMPANIES IN CANADA *7/ is Good Citizenship to own Life Insurance'* ,... .. ........... ......... ...........................> Royal Portable Wanted Used Cars '54 DODGE SEDAN Dark blue, excellent '54 METEOR TUDOR Two-tone, better than neW '53 BEL AIR CHEV SEDAN Radio, fully-equipped '50 MORRIS OXFORD SEDAN Dark green* '49 CHEV SEDAN Two-tone, custom radio '49 CHEV COACH *49 AUSTIN SEDAN Service Russ and Chuck Shell PHONE 328 Attend Kin Rally Mr. and Mrs. Sheldon Wein, Mr. and Mrs. Les Parker, Mr. and Mrs. Lloyd Ford, Mr. and Mrs. Irvin Armstrong, Lloyd Stanlake and Clifford Quance at tended the Kinsmen district rally in Hotel Statler, Buffalo, ovex* the weekend. Mr. and Mrs. William Mickle, Mr. and Mrs. L. Tiberio, Dr. and Mrs. D. J. McKelvie and Mr. and Mrs. Jack Drysdale, all from Hensall, also attended. ■ Give $300 To Fiddlers Three hundred dollars will J given away at the Eighth Ontario Championship Fiddlers’ Contest to be held in Hensall Friday, June Tropiues for junior and senior fiddling champions have been donated, by the Hensall Chamber of Commerce and The London Free Press. Contest this year will feature a new class for trick or acro batic fiddlers. Junior square dancing and step dancing will also be featured, Roy Renwick, of Brampton, grand champion of 1955, who won a competition of 75 fiddlers, will defend his title again this year. The event is sponsored by Hen sall Chamber of Commerce, of which R. H, Middleton is president, and K. K- Christian, secretary-treasurer. THE KITCHEN IS C , W/F^G WORKSHOP TOO ^THROUGH I AHO-------—) THROUGH Graham Arthur GARAGE actually, I’m not really pointing at anything; JTrn merely here to point out the value of having ... t- well-khown .trust company to administer your estate. -You see, your estate is far too important to put away in. the background.” Tie has a point, you know. If you were to take advantage of the co-operation and experience .’©f. The', Sterling Trusts Corporation now, it ctfuld very well save a lot of inconvenience and - ^trouble later."Write today for our free booklet, -’Blueprint For Your Family.” It covers many •,v ©f the aspects of estate administration. AUDITS CIRCULATION—Pouring over Tiimes-Advocate records, J. R. Kelly, of Chicago, is seen at work during his audit of the newspaper’s circulation. Assisting him are T-A stenographer, Joan Parsons, and publisher J. M. Southcott. The audit is made every two years, under the strictest of conditions, to give advertisers a true picture of the newspaper’s paid-in-advance circulation. —T-A Photo Second Highest In Huron THE STERLING TRUSTS ; C O R P O R A T I O N HEAD. OFFICE BRANCH OFFICE 372 Bay Sl., Toronto . • 1-3 Dunlop St., Barrie is vear ? If you’re painting the outside Of your ,.hous£ TITAN WHITE ONE- COAT House Paint can save yoli time and money. For Minting over previously painted surfaces, Onr .cdat df Titan White gives hiding power and, protection equal to two coats of ordinary paint.! And Titan White is self-clean- . ... It stays white season after . season. for the modern trend to gay, natural colors for outside paintwork, tty the new Ranch Tones. There are seven . for the modern trend to gay, natural colors for outside paintwork, tty the new Ranch Tones. There are seven ‘ - exciting new colors plus 21 beautiful tints and intermixes to choose from. . They’re durable too, because pigments and paint oils have been, specially , chosen to ensure a tough, weather- resistant paint film ’and maximum color permanence. ‘ - exciting new colors plus 21 beautiful tints and intermixes to choose from. . They’re durable too, because pigments and paint oils have been., specially , chosen to ensure a tough, weather- resistant paint film’and maximum color permanence. awifry ar fa/k prices 2__________•_____________ELI Circulation of The Times-Ad- vocate has increased over 25 per cent since 1950. J. R. Kelly, of Chicago, field auditor for the Audit Bureau of Circulation, re vealed last week following his inspection of T-A records. Paid circulation during the first quarter of 1956 surpassed the 2,900 mark, over 600 more than during the similar period in 1950, The increase is reflected in gradual growth over the six-year period. . The new all-time high figure makes The Times-A'dvocate the second largest newspaper in Huron County for paid circula tion. It is surpassed only by The Goderich Signal-Star, which dis tributes copies to nearly 3,000 subscribers every week. Fifth T-A Audit This year’s audit of T-A re cords was the fifth made by ABC since the newspaper joined this organization in 1947. Every two years, the bureau makes a com plete check on member-news papers-to see that their subscri’b-' tion records meet rigid standards set by advertisers and adver tising agencies for establishing readership. Through these stan dards, newspapers provide proven circulation records on which advertisers base their ex propria tion. Mr. Kelly is one of a large staff of skilled circulation audi tors hired by the bureau to in vestigate records of 4,000 periodi cals in Canada, United States and South America. Inspection by the bureau is as thorough and impartial as that of any government or legal investi gation. For example, The Times- Advocate must be prepared to show the auditor a receipt for every subscription it records' on its list. Failure to produce is re ported to the bureau. “I check and double-check the records,, receipts and circulation reports, verifying the actual paid circulation,” said Mr.' Kelly in describing the work he must do during the audit. “Nothing is left unnoticed in the job of giving the advertisers a just and fair re port on the condition, of the news paper’s circulation.” • Can Be Suspended “An ABC auditor.” he contin- eu^l, “has access to all records and if a paper refuses to produce any data on circulation it can be suspended from ABC.” Conditions affecting the audit are rigid. For instance, the same auditor is not allowed to check the T-A records twice in five years. For security reasons the auditor is not allowed to stay overnight in the same town in which he is making an inspect ion. The bureau is a nonprofit or ganization, owned jointly by 4,000 , advertisers, advertising agencies and publishers in North America. It was established 40 years ago to set up and main tain standards for measuring cir culation of newspapers The pub lisher members of ABC are re quired to meet these standards and to keep accurate- records covering the distribution of their publications. Lafe Planting Adequate Stocks Available of the Following: SOY BEANS — Hardome, Mandarin,' Harosoy, Munroe, Lincoln. FLAX — Marine Variety. CORN — Open-poll er. a ted CORN — Hybrid. SORGHUM — (Cane). SUDAN GRASS MILLET — Hungarian or Japanese. RAPE SEED — Dwarf Essex or English Broadleaf. AND, OF COURSE, A FULL LINE OF LAWN MIXTURES, GRASSES AND CLOVERS 5i 5s I Western Ontario's Most Complete Seed Service Jones, MacNaughton SEEDS LTD. EXETER CREDITON LONDON MANOR CHICKEN FROZEN Everyone has a vital interest in science’s efforts to help us live loiter. But life insurance policyholders have a special stake in this work. 4 You see, certain important medical research projects are supported wholly or in part by funds from all the life in surance companies in Canada and their millions of policy- holders. As a result, skilled scientists in many Canadian medical research centres can carry on their taik of attack ing some of mankind’s deadli est enemies. Their names: cancer, heart ailments and virus diseases. Other vital studies are sup ported in a similar Way. These focus on Obesity, blood dot ting, nutritional and intestinal AILOUT 1 IF you feel 'ALL-IN7 These days most people work under pressure,- worry more, sleep less. This strain on body and brain makes physical fitness easier to lose—hardet to regain. Today's tense living, lbwered resistance, overwork, worry—any of these may affect normal kidney action. When kidneys get out of order, excess acids and wastes remain in the system. Then backache, disturbed rest, that “tired-out” heavy- headed feeling often follow. That’s the time to take Dodd’s Kidney Pills. Dodd’s stimulate the kidneys.to normal action. Then you feel better—sleep better—work better. Ask for Dodd’s Kidney Pills at any drug counter. disorders, hardening of the arteries and glandular diseas es, to mention but a few. Will all these efforts help you and your family to live longer, healthier lives? , Yes 1 Thanks chiefly to the advance of modem medicine, babies born today can expect to live about 20 years longer than those of 50 years ago. Many dread diseases have been banished or controlled. Ahead lies further- progress that will surely benefit you and yours. And, if you are a life insur ance, policyholder, you also have the satisfaction of know ing that you have participated in this program designed to bring the blessings of good health to all I Every industry has a standard by which its products can be measured. The jeweler uses the symbol of a pure diamond. In flatware, the word “sterling*,’ Arid iff dinnerware, the word “bone china5,’ represent high standards of quality and value. Fordhe advertiser, the symbol of the highest standard of circulation ' value is the emblem of the Audit Bureau of Circulations*. This hallmark means that newspapers or periodicals so identified arc measured according td the most highly regarded rules And standards in the advertising and publishing industry. The fact that we are privileged to display this A.B.C. emblem here means that you can buy advertising in this newspaper as you would make any Other sound business investment-on the basis Of well known ‘standards, known values. • *Thi» newipap»r I* a member of »h» Audit Bureau of,Circulaliont, a .....___ operative, ntfftprofit diteetatioti of publisher*, advertisers, and advertising "DTT* \ Our circulation Is audited by” experienced A.B.C. circulation JCwJCl Ji A \ auditors. Our A.B.C. report shows how much circulofidn We have, whei*» It gees, how obtained, ond ether fads that tell advertiser* what they get for their money when they use this paper. t Tfte Exeter Times-Advocate PHONE 770 , EXETER