Clinton News-Record, 1970-07-16, Page 12...... . . .
fi rst tube•S 0,000
your tube: 79K
how come?
Most people don't realize how much money has to be squeezed into a tube of
toothpaste—or for that matter, any product—before it can be sold.
There's an enormous outlay of time and money for product research, for consumer
testing. Then there are the new costs of manufacturing...new machines, new contain-
ers, new packages. Then the consumer must be told of the advantages of the product.
The product you eventually see in on ad has taken months, maybe years, and often
millions of dollars to get there.,
Does advertising reduce the cost of toothpaste from $1,500,000 to 79? Of course
not. But, without it, manufacturers could not afford to invent new products or impro
on old ones. Advertising tells enough people about the product to make mass pr
duction possible and practical. That's why in today's manufacturing and marketi
process, advertising is as essential as the ingredients that go into the product in t
first place.
So if your teeth are a little brighter, and you're spending less money on dent
care than last year:.. . that's the point we're trying to get across: Advertising hel
good things happen.
advertising helps
good things ..happen