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The Lucknow Sentinel, 1954-02-17, Page 9WEDNESDAY,, FEB. 17th, 1954 THE LUCKNOW SENTINEL, LUCKNOW, ONTARIO tj-. PAGE NINE no substitute for advertising in WEEKLY PARERS, SAYS A. W. BRUCE . “More and more large Canad­ ian companies are discovering that it- pays to advertise in Can­ ada’s weekly newspapers. “And Household Finance is no exception”, states vice-president A. -W, Bruce in announcing that his company will use regular ad- . vertising space this year in The Lucknow Sentinel. «I grew up in the Ontario town _ tofJBeaverton”,^ Mr. Bruce ex- plained, “ and I know personally the, important part which the weekly paper there played and" still plays in the life of the en- - tire community. • -"w . /‘Weekly newspapers are not . only thoroughly / read but ’ the character and calibre of their ed­ itorial and news coverage makes their advertising columns effect­ ive /beyondr what might be norm­ ally expected from a comparable circulation in a large city daily or magazine”, Mr. Bruce added. “The Sentinel is this year one of about 200 weeklies in which we will carry a series of adver­ tisements on ‘Builders of Can-? ada’. . ■ /‘While our cjuppany”, he con­ tinued, “has noVyet, established offices in each of the markets served by these? newspapers, the use of consumer credit has now become an integral part of the lives of most Canadians. Small; sum installment loan services, regulated by the. government, are ; used today 'by literally hundreds of thousands of families and toaye made a major contribution to’the " “ Healthy growth/ of “our “Canadian economy. .•/•’ W.A. of the United Church Group 3 of the WrAr^of—the Lucknow United Church met at the home of Mrs. Kilpatrick on t Wednesday afternoon, February 10-th with . an attendance Tpf. 15. Mrs, Hunter was in charge of the meeting which opened bv singing the theme song; and all repeating the theme -prayer^ -The-scripture reading was given by Mrs. Wm. Bushell. The roll call was ans­ wered with a favorite Valentine verse. The following programme was enjoyed: the story of St. Val­ entine by Mrs. Philip MacMillan; two recitations by Lynda But- cil. . ?. /; ???::: ??. > x: “We^ therefore feel that we have a responsibility, as the larg­ est. Of the Canadian; \cons-umer loan companies, to teil# our story not only in th© large metropolitan centres but in comimunities ser­ ved by Canada’s leading weekly newspapers. . /■. . “This advertising association with weekly newspapers started ;nearly two years ago”, Mr. Bruce, concluded. “It has been growing?5 steadily and we hope that it will be mutually profitable. There is ho, stubstitute for., weekly uewsr. paper advertising in reaching the ■frv/e m^ Canadians Wb^ outside the big cities”. ?z ton; -duet by Bessie Reavie and ^MaTiiyrr-Kilp^aLtrick7T“lTf th’e^’is- sion of St. Augustine”; reading by Mrs. McKim, “The Coming Out of Maggie”- A contest was conducted- by Mrs. Wm. BushelL and the meeting closed - with prayer by Mrs. Hunter.. Lunch was served. . • • Warden Heads17 Ontario Council Reeve Wm. P. Oswald of Elder- slie, and warden of Bruce Coun­ ty, has been, elected president of the Ontario Agricultural Coun- r , .'1 ' •/' ANY DRIVER CAN QUALIFY FOR SOME KIND OF AUTO INSURANCE only careful drivers are wanted for STATE FARM INSURANCE "Reckless/drivers'are cbstly dnvcrsr^CareluT’’ drivers mean fewer accidents and lowcrclaims costs! These lower claims, mean lower ihsur* ance rates for you. That is why State Farm aims:.to insure only “careful” drivers. If you are a “careful” driver yoii should look into this low-cost automobile insurahce plan—it may mean tangible savings for you. (Sail your State Farin Agent to see if you can qualify as a “careful” driver. There is no obligation—and you may save money on your auto insurance, - r ' " ■’ '? r •/’’ ... ^ It Pafs to Know Your ifate Form Aj^ht RiRrJ, Goderich *PhdrieDuri^ahnon“80-r-8 j OBITUARY ROSWELL RUTHERFORD A former soldier and.newspap- Siprirngjlike weather over th© erman, Hugh Roswell Rutherford, ! week-end. resulted jn the rapid a popular and valued member of the Federal Department of Labor since 1943, died suddenly at his home, 111 Sunnyside Ave., Ot­ tawa on • February 7th, He was 62 years of age. . In apparent good health, “Ross” Rutherford, as he was familiarly known to his many friends, had been in his office as usual on Friday. He was head of the Lab- or-Management Cotoperation Ser- vice, and, was widely known throughout. Canada for his activ-. ■ities in fostering good labof re­ lations. , • Tributes In speaking of the sudden death of Mr. Rutherford, his immediate chief, M. M. Maclean,' assistant deputy minister/of labor, said : “Hiis personal qualities and. his interest’ and enthusiasm in his work were so great that he" will be keenly missed by me, by his lriends and colleagues in the De- partment arid by the representa- j tives of labor and .management that he met in his work across Canada”. '----. A. H.. Brown, deputy minister of labor, paid the following trib­ ute to Mr. Rutherford: “He was a sincere and faithful public ser-; vant, and spared no -effort in his work of bringing labor and man­ agement together - in production matters? His passing is a great •personal loss to the Hon. Mr., Gregg and mysOlf and all of his frienids and fellow -workers in the Department”. ___ • ■ . . Mr. ’ Rutherford had in turn been bri ~ the staff' of Macleari’s’ Magaziine, ’fhe Globe and the old Mail: and Empire, Toronto. Pre- viously he had been on the staff of the Metropolitan Life Insur­ ance Conripany in New York. He served overseas as a lieutenant with the 27th (City of Winnipeg) -Battalion, *frqm 1915 to T919r~?1 Ross Rutherford was a sop of Rev. Charles Rutherford Who cnce preached at Dungannon and Pine . River. His mother wasv a daughter of the late Duncan Ma-c- Pherson of the St. Helens com­ munity. Born in Springfield, Long Is-, land, N.Y., Mr. Rutherford at­ tended. and graduated from, the University lof Toronto, following which he Hook a\ post-graduate course at the London School of EconomicsT ' Mr. Rutherford was very active in church work at Southminster United Church and was to have become an elder there yesterday, the day of his death. —Married-tor^Ripiejr-to^^ mer Christine Neilsoft Welsh of Huron Township who survives, he also leaves three children, Christine, a student at the On­ tario College of Education; Jane, ai home, and John, a cadet at the Royal Military College, Kingston. WHITECHURCH The regular monthly meeting of the Women’s Ihstitute was held in the Memorial Hall on Tuesday, February 9th at 2.30, The meet-, ing ooened with the Institute ode’ followed by the Mary Stewart collect with? Mrs. Geo. McCleri- aghan acting as president. owing to the abserice of th^ president, Mrs. Mclnnes. Mrs. E., Casemore, the sec.-treas., was in the chaiu/ Business matters were discussed ton d-tot-vW-as—deci ded—to—h ol-d—a- euchre party in the hall on Fri­ day/ February 19th at 8.30. A piano -instrumental ?was given by - Mrs. G, / Farrier? give,ri by. Mrs. Mi. giben by be.tter: to -fortune”? ham gave an interesting address on health and medicine, and the changes?iri the' last 20 yem^s; The’ essential for the medicine chest; A Valentine contest was given by MrsJG. Tiffin and the/meeting dosed with The Queert,- Lunch was served by the hostesses and s social half' hour was enjoyed I by.- all; *'? , ■ ..,/■ ?. • ? ■/ '■ , Mr/and Mrs. Gordon Jamieson j . f?nd Mr., and, Mrs. . Alex Butler, tjbderichr viWted ;Avit^ ..................------------------------------ tond Mrs; JSs. > CANAWS LARGEST, MOST rTCOMMENDID CGMSUMtt FINANCE COMFANY arid Mrs; JaS- Faioonet on sum; »> THUNDER IN FEBRUARY, PREDICTS CbLD MAY RECEIVE GIFTS ON GOLDENI WEDQI NG A very pleasant evening was Spent at the' home of Mr’ and Mrs- D. C. Kingsbury,, Boundary disappearance -of a considerable depth of snow that has blanketed . ..................K i this district, Sunday’s tempera- West, wheij friend? and neighbors itur© climbed to 48 degrees and called tQ spend the evening in on Monday . it rose even higher celebrating Mr. and Mrs. Kings­ ton degrees. ?-bury*s 50th wedding anniversary. During the early hours of Tues-’ After a sing song and a short day • morning there was rain and program, gifts were presented the an -electrical, storm, with one plap j esteemed couiple. Mrs. Kingsbury of thunder that aroused even the' received a wrist, watch and Mr. -heaviest—sleepers.-^Thunder - in Jiing9b.ur.y._a-:pen- and--pencil-set;- February isn’t a good ?ign. on-e rra‘~ j-- “old-tim6r” tells us. ~~ i The following address- was JHe says,_'read: ..*—, .?----- To Mr. and Mr$, Kingsbury; Congratulations on your gold­ en wedding anniversary. You have reached that goal to which every young couple looks for­ ward and today we rejoice with ’you-. Although you have not always —l.j our community, we are happy and proud that you. have Chosen it for your home now. In a few short /years you have endeared yourselves to your neighbors and your home-.is a fine example of Joyous living. Life was meant to be enjoyed, and I’m certain as you look back over fifty years, you will both say life has been gopd. It is true of life as it is of the sacred soil that the more you put into it the -more you will get out of it. Another secret of joyous living is to accept the inevitable. King Geonge V said “Give me courage to change the things that can be changed; grace to accept the things that can’t be changed, and . T?.r2y\°,ne ! ferehce”. Joyous living depends tend the Monday Afternoon Bible School, under the direction, of1 John M; Martin, Mrs. Richardson and Miss. Webb, joined the Win- ham^rouprecentlyfor^aSat^ urday afternoon skating party in the- Wingham arena. ^Refresh­ ments were served after at the Gospel-Hall-■; “Look out. for a cold May’\ . * SON OF FORMER ASHFIELD RESIDENTS DIES IN TORONTO • The death of Dr. Horace Mac- intyre occurred in St. Joseph’s, Hospital, Toronto^ on February 21 from coronary thrombosis. He rpZid was 65 and had practised medi- [ cine in Toronto since returning | from .overseas after World War 1.1 Ilis widow, a son Donald, and a j daughter'Betty (Mrs. F. A. Car­ ter) and four sisters survive/ • Dr. Macintyre was a son of ; Alex G. Macintyre and Barbara i Ann Bayne. His mother -came to Ashfield as a child with her par­ ents and his father was born in the ‘ Lochalsh community. He clerked in Wilkies Store at Am­ berley prior to moving to Kin­ cardine. Mr. and Mrs. Alex Mac- intyre were married at the bride’s home at Laurier on January 1st, 1884./’ I Had Skating Party , ' ■ s I I on our being able to do 'an in­ creasing number of things, with and for other people. As our pleasant contact with others ex- pands so does our ability to live joyously. The best thing of all is friends. The best of life is al- , ways farther on; ! And so tonight as we gather* aay. | with you in your home we "con- . Mr. and?Mrs. Cam Simmons & gratulate you on your anniver-' liancy of London, visited..with her/ sary, .we-thank. you .for the fine parents,,Mr. and Mrs. Chas. Mar-. example Of;your home, and we tin over the week-end. Mrs- Jas. I wish /or you continued health Martin, who: has been visiting in and happiness, and, as the poet London for a day Or two, return- says, “Grow, old along with me ed home .with them. . !—the best is yet, to be”. Household Finance offers two products. Teadiings. were: Mrs'. A: McQuillin apd Moore; the topic was Mr^. Robt.; Ross; “It’s •build ’-a; home’ than a Dr. Palmer of Wing- One is money. The other is far more important It is a combination of service arid management This is vital because money is mdridgemeiit ma^es »t ’ ’•';'?'?? We offer cjuick, frieridly>,dependable service. And the advice of properly trained men arid women. We offer, counsel on hOW to improve the management of your resources. - ' ’? : ' • It is this service which brings: three out of every four * borrowers .to HI^C for help?. • - Write for ou,r free informative booklet, MMoney "Manage* ...meht;¥bur Budbt^orisumef Education Departments... 80 Richmond Street West# Torotitp, Ontario. These book? ; , • lets are also available at any of our branch offices. . OUSEHOLD FINANCE