The Huron Expositor, 1978-05-25, Page 19rrzrre-Irmtplorirrrprinp,...rePormePtm.,711r1IrrItr".."1"7"v•
' ' .•
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VAN EGMOND RESTORATION "-.-* Chris Borgal, of Hill and Borgal, Goderich
'architects, spent part of last Friday d awing up specifications for the eventual.
restoration of the Constant Van Egmo d home. iExpositor Photo)
"527-0240
fine markets... of fine foods
lizehrs
MAPLE LEAF
' SWEET PICKLED - •
COTTAGE ROLL
_
SCHNEIDERS
VACtIUM PACKED CHUNKS
COOKED MEATS
• ,•, • .
PRICES IN EFF&T FRONFMAY 24
TILL CLOSING TUESDAY MAY 30
•
SANDWICH STYLE
BURNS- SQUARE CooKED,HAM Ib. X2.29
'AVAILABLE ONLY IN STORES EQUIPPED WITH DELI COUNTERS ' '
, InwsrlillilififfTii-Tliir info,
agency makes extensive
ILSe of a \ -cngine aircraft hired
• fibrin lialev's neighbour, a cash-
ew') farmer and commercial
And Bayley. vv to ''is, now learning
to Ily, says he is seriously
noisidering buying a sipilar
aircraft,
Some large accounts. like
Speicher Corporation and
Certain-TwoR1 Daymond, which
make' heavy equipMent for land
improvement: arc located' in the
mid-west
"1 can ffy freim Hensall to
Dayton, Ohio, in an hour and a
half." Ba'yley explains. ''That
means I can fly fromHensall at
g2ven in the morning, he there foe.
eight-thirty and do a full day's'
yawl; and fly home in time for
supper. It takes eight hours to 'get
there by commereial airlines and
there is no way to get 11°111(2 the
5ttne day,"
' Bayley can probably afford his
own plane, even if Agripress
doesn't attain its target of $3
GRANNYS DELICIOUS
BUTTER TARTS PKG. OF 12 98* '100 g 91c
.60's 39
32 oz .99
AVAILABLE ONLY IN STORES WITH 'COUNTRY'OVEN BAKERIES
FRESH COUNTRY OVEN
KAISER ROLLS PKG. OF 6.69c
IDEAL FOR SALADS
100% PURE VEGETABLE
CRISCO OIL
pp We will be pleased to serve you in: Our manager is: Dale McDonald
A GODERICH-HURON RD.'"8/Y.opEN .wto.-TF!URS.-_FRI.:..EVENINGS rA dipp
77:
tf
TH H RAN EXPOSITOR, MAY 20, 1970 10
home to
riculture's ad a
I
en
everything at once."
While the brothers Bayley have
been looking,at •e4ansion, sonic
established agencies have been
looking them ov as Well. What
about the of a take-'
"We has C had di SC USSiOnS
ahOLICgcli ing together with one
large agent') inter'e'sted agrk,
(Al U t'L Sins \ "but you
haVe Iota\ c a reason to-sell. We
just don't has c u 'reason."
‘t ho vv as _once a'partner
t in a similar agency in the
that "didn't., do that ++ell.'•
admits there days 11 hen he
would just as 'soup a large
wrporation value in' aril took over
management rcsponsillilitles. But
most of the time he feels the,
freedom-of running his own shop
is Lou) gpod to ,give, ...
. -On the other hand:- says,
Adrian. '' soineone c aves a
cheque Mr 0 million clollars,
suppose ‘\•t.. 11,t to jump at
was difficult.. An office in the
U.S., which would also cost about
$100,000 to open, was also
attractive, as were any number of
Julia n s- project ideas, A
"We always seem to be idea
rich,and capital poor," he
----Btreuver-e. X pa n io n . a leading
%%use of financial Problems for
your compan ies that sureke the
first few • years. is, danger that
Adrian has so far, successfully
welded.
It hasn't been easy to contain
growth. Agripress came to
Hensall as a four-nu ii, store-front
operation in- 1971. Within a
'year. billings had .doubled to,
$200.000 and the staff had..
tripled,
When `'space became critical,
the company bought a large
Muse. then another across the
toad. then a trailer. On hijuse
was sold. and \Olen the' old Co-op
building vvtls purchased and
ienovated .in 10'5. flue second
housc'u cm up for sale as \\"10e
million in billings this year.
Even if it does make the target,
only about $1 • million will be in
advertising space, The rest, the
meat and potatoes :of Agripress
business, will he in agriculturally-
oriented brochitres.. fliers,, and
direct- mail material of all descrip-
tion. .
And a lot of the printing-
$600,000 worth , last year'-goes ,
:solith` of the border despite a
penalty of 24% that has-to he pai,,,od
at customs' to bring Canadiali•
printed material into the U.S.
"Ws.are expensive in the U.S.
We know we are expensive. But
we are the b eSt," Bayley claims.
"We, have the market know.
how. Look, anyone can get a good
picture.taken, if they know what
they'arc-taking. We know. There
can't he many people • doing as
much agricultural ohotography.",.
Bayley is partictilarly promr of
the company's photo files, which
he says make the best collection
of agricultural shots anywhere.
,Agripress keeps -two
• photographers on staff, woaing
.out of a store-front studio in the
village. With the rapid growth;
space i.s already 'at a premium in
„the Co-op building. • •
• -"We are a recognized adver-
tising agency. but; 1...donit--push--
-
-
`that nes criptIon the way another
agency w4uld, We' are an idea
shop. Any agency ''can ' place
I these companies
fire talking for is ideas."
Most of Bayley's ideas end. up
as direct mail, father than display
advertising, Anyway. he has a
rather liiiw opinion -of Canada's
farm' press.• -But: he is doing.
mum:thing ahoIII that with as
sVparate company. Agribooks,
which operates out of a big house
aeross the' road. . , • „.
Actually, Agribooks, which
publishes, I3 farm-related annuals
and one qiEitTerly, is wholly
awned.,.. by Julian's younger
Prother.--Adriern; 'while Agripress
is wholly owned by Johan. The
brothers, Work 'together. on both
project's, • and .assets--'including
real estate and the cars they
drive---are Owned by - Bayley
,Brothers Thilding Co. in which
they are equal partners,•
lulian Bayley-, 4p,, is ,the idea
man of the partnership.
So • Who in the advertising'
"ilidu4i-yy` isn't a& idea man, or
weman? •Well, who else.- do you
lanny, needs 9oor-toLceiling cup-
faitards all-along one wall of his
effiee just. to' hold his ideas?
He will gleefully' tell you all •
abdut them, one by one, even if
you don't ask: Inside the top-
bards are dummies or layouts for
everyt hing from ca lcndtirs
designed to earry advertising
space month .by month to promo-
tional material for Agritours-a
travel business the brothers
operated for a While but didn't.
have "tithe .to bother" keeping
"But we had to pull it back oft'
the market ,within*Iwo days of
moving. We just didn't have
enough space."
AgriboOks is -now iii the second
house! Agripress- fills the Co-op
buildirfg, the photographers use
the trailer and a s•tore'•front studIQ
iutd some people are iivorking
from their homes.
"We. have 8.000 square feet
and c+c are nutting up an addition
for another 8.000 square. feet:-
slts the' elder Bayley, "'then we
icill.be housed under one roof,
"01' course. I've been saying
'that for five years," •
Other areas of ex pa n skin under
vollSideration are direct Mail and
printing and ,the possibility of a
Quebec, office for Agripress tit
handle the French nu • •
Says ,Adriair, "We do a lot of
business in' Quebec and we have
about opening
another agricultural agency,
--there, Thin market is very
interesting, but you can't' do
By John Cotter
in -MaritelIng • „
A-Tew years ago. lithe name of
this Ontario . village was well
known farther away than, say, the
town of Goderich, 40 miles north
cn Lake*Huron, or the' suburbs, of
London, 35• miles south• along
fighway 4. it was as thd "white
bean. capital of Canada."
Almost a million bushels . arc
shipped from
mostly
silos here ,
every year, mostly to the U.K.
In fact. the name Hensall _is
probably, better . known to
cemmedity brokers in London.
England, than, to almost anyone
in -London. Ontario.
But the people who have taken
(wet.. the former Hensall District
Co-op building downtown--almost
eVerythhig • is downtown in
. Hcfrnsall-4-Md renovated it at a
coSt, including purch.age, of about
$1S0.0110.• are gradually changing
. that:.
If they have their way, 'it will
•••
son he Hensall, Ontario; White
bean and agricultural advertising
••. capital of Canada.
Those people arc Julian
Bayley, his brother Adrian. and
32' artists, writers, photo-'
graphers, typesetterS. media and
support, people who make up
Agripress
'agency, with billings_101,_ - .
year.
In Hensall? •
• • "Why not?" says Bayley who
laonehed Agripress in Toronto in
1970 but brouglititout. to_Heosalt
mid reincated in a storefront the
Iiillowing year, 'The only -
disadvantage to this 'location. •is.
the cost of telephones • and
transportation," he. says.
Considering... the Tact • that..
Agripress clients are "Win
explipment, chemical, feed and
Seed suppliers. and the like, with
beail.- offices located all • ewer
central North America, • these.
.costs are going to he high
anyway.
But the cost of office space, for
example. is - a small, fraction of
what it would he in Toronto. True,
the atld (6-op •boilding doesn't
look like much from the. outside,
but inside it is all wood panelling,
broadloom and good taste. As a
treat iv'e environment, it rivals the.
- offices of, any agency in the big
The real reason I he'company. is
located in thestiele.s is hit
Bayley and his Wife. Jenny,.
washed to .live• out in the- sticks.
• looked armind Ontario
until we foond the house we
wanted, and we bought it," he
says.'
The house happened to he
located on an 11-acre farm less:
than two miles from Hensall. • So
Hensall it was for Agripress,.,
• Anyway, it doesn't hott an
'agency trying to establish itself' as
'numberpur -y agriculture: to go.„
where he apticulture is. And
-.transportation isn't . as much of a
problem. • as it scents, .Many.' of
Agripress' Canadian accounts arc
m in western Ontario-Kitchener
Silo is on Kitchener-. and King
Grain is in Chathafn-and otItCrs,•
like Uniroyal . Chemical in
Calgary. are at least 'closer by air
v. • lotAitit
GRADE 'A' BEEF BURNS
PORK SHOULDER .
SMOKED 'PICNIC
C
FROM THE
CHUCK
„BLADE OR
SHOULDER
poiTm.TEFEAKS(•;.
SHORT .11111 ROAST
J.
FULLY,,,
COOKED`
VAC.-PACK,
HALVES HI lb.
•
SCHNEIDERS -
. 4 VARIETIES •
SLICED'BOLOGNA
SCHNEIDERS FAMILY BONELESS-CHUCK.
lb. $1 38 POT ROAST
BONELESS CROSS CUT ,
RIB' STEAK 1-1).9 58
FRESHLY MINCED MEDIUM
GROUND BEEF____IbM.28.
MAPLE LEAF BREADED
SAUSAGE 1 lb. PKG. $139
BEEF BURGERS 2 lb $2 69
SCHNEIDERS PORTION ' .
z PI< $ 1 49 HAM STEAK._,__. BURNS SMOKED PURE
ZEHRS SLICED SUMMER
lb, .58 ,PAOMPR,.KE..,s SAUSAGE.__
MINUTE- FRY .1 lb. PKG. $1'35 REGULAR
BEEF SCHNEIDEBS,FARMERS MARKET
SAUSAGE. 6 oz' PKG. 88° SAUSAGE - 1 lb. "8: $1.69
lb.
.PKG. VARI ETIES lb. DUTCH TREAT'
THICK
'Nam.
•
WE RESERVE THE RIGHT TO LIMIT
-PURCHASES TO REASONABLE WEEKLY
FAMILY REQUIREMENTS. • ,
WITH FLUORIDE' WITTICHS 100%1NPOLE WHEAT
24 0z.2 R 99 FRESH PRODUCE AQUAFRESH TOOTHPASTE- 10o FRESH BREAD .
SOFT & DRI ZEHRS KETCHUP 9.49 TRY OUR OWN GRAND REGULAR. SUPER OR UNSCENTED 15. 2R FROM. THE
TROPICS ,
MELLOW SWEET_
SCENTED DR U.NSCENTED, UNSWEETENED=3 VARIETIES
48 oz 830 $1.19 TREESWEET JUICES
PUDDING-
AVOURS .59 CAKE MIXES 8 °z 219
° IANCIA-PASTA- '2 lb.79
SOFT & DRI ROLL - ON 88 ml..
HIGHLINtR FROZEN COOKED
Sonic of the ideas are, frankly,.
-.not-- ton- exciting. , Sonic are
in illianl. • •
Adrian. Bayley, 35, is , the one
Om decides which are' which..He
' is 'also the finandat_half...4_411_____-.----L.-----
partnershin-the one 'with all the
figures at his fingertips. and the.
one who keeps a tight reign on
budget s.expansion, and his older
• brother's •enthusiasm for bevy
projects,
And- he 'sots sales objectives.
Lulling for $3 million in hitting-,
this year:,
Adrian Baylayl: -This year no
tire going to have-to be aggressive'
for the,first time, It will be a little
tongher to reach $3 million, and
we are ,going to have to take on
more people, but we can do it."
Highlight of plans fin.
expansion inn -10"K is a branch
office opening in Calgary Max' I..
"it will Trost 100.0(x) to open in'
Calgar." says Adrian. "and it
-will he'tno y ears, heron.' Calgary
is a profitable operation. This is .a
'substantial investment for us.
"Production will 'ennie out of
here tliensain initially and our ,
creative people vu ill fly hack and
forth. Rut civil tive will be moving
tint there, v, Alin „a year."
The clocision ,to open in _Calgary
C HADDOCK IN BATTER 14 :1 :6 VARIETIES CONCENTRATED BREAKFAST BRINK
SUNNY ORANGE
BANANAS
12 1/2 dz.
.--ElLACK-111AMOND-PROCESSED-SINtat MRS-- BRAVO.PLAIN •
CHEESE SLICES 21b:$2.99 SPAGHETTI SAUCE 28 (3z 79
FULL OF JUICE
FLORIDA_ ORANGES
PROD. OF CALIFORNIA •
BRAVO WITH MEAT OR MUSHROOMS
5 th 8 A 8$1.59 COINUIRED_ MARGARINE lb.$1 g89 SPAGHETTI SAUCE _
LIGHT 'N' LIVELY-ASSORTED FLAVOURS 5 FRUIT FLAVOURS
BUNCH 99° 'SEALTEST YOGURT 588 "69C QUENCH DRINK CRYSTALS p_3_2._$1.59
28 oz 99
FRESN BROCCOLI-
PROD. OF FLORIDA CAN- NO. 1 SWEET
24 oz. 9 035 lb• 69c
2 lb. BAG 59°
MAYONNAISE GREEN PEPPERS
PROO,OF US. YOUNG NO. 1 GRADE -
TENDER CARROTS
PROD. OF U.S. •
FRESH SPINACH 10oz. PKG. 69° BATHROOM TISSUE
I ZEHRS PRIVATE LABEL SWIAMT -1
REGULAR OR CHEESE N ONION
MURPHYS POTATO - PUFFS,
ORANGE PEKOE
8 ROLL 1.99 RED ROSE TEA BAGS
NO. 1 CREAMED OR LIQUID
ROYALE- 4 COLOURS • • •
yALUPLUS•EVERYDAy LOW PRICE ENRICHED SLICED BROWN BEAR HONEY 309 WHITE BREAD 14.5 dr, Ft ZEHRS RECONSTITUTED
99c TANGY APPLE JUICE ZEHRS PROCESSED RED. OR INDIVIDUALLY WRAPPED
7 1/4 oz. 3g89c .CHEESE SLICES R ZEHRS FANCY DUALITY •
20:._ sll A9 PEAS OR KERNEL CORN _ _
_ 11821. 55c BEAN CROiFEE
BEEF CHUNKS, LIVER ChIUNKS BR BEEF STEW
ZEHRS RASPBERRY BR
STRAWBERRY JAM WIT!! PECTIN
MAC & CHEESE DINNERS
ZEHRS STRONG
BAGS
24 CLUB HOUSE GROUND
BLACK.PEPPER 106g POURING CTN $1129
THE SURE WAY TO START YOUR BAli LI 11.
ZIP FIRE STARTER i7oz 69
48 oz. 590 , 24 oz.
16.oz. 9.49
a 12 oz. o R $1 „ - - .
• 1 lb. Bag $3,39 MGT TOMATO JUICE_ _ _ _
FROM GAY LEA .
NORDICA CREAMED
KELLOGGS
BEST TO YOU
CORN FLAKES
FRESH ROAST
,BAG COFFEE
AXINELL HOUSE COTTAGE CHEESE
Sias . 3.29i. lb.
EHRS
REG.
Cavan UCW bake
for Craft Show
ZEHRS
REG.
$1.96
-ZEHRS
REG.
LITRE $1.09
1
675- 16 oz:'
SCOTTIES
SUNSHINE. SANDALWOOD
WHITE OR MINT '
YORK FROZEN
.MIXED VEGETABLES OR
FANCY QUALITY FROZEN
• FRESH
CANADA 'A' GRADE
McCAINS FROZEN
MINI SIZE . Rally is October 10 and is to be'
held in Winthrop Church.
Unit 4 had the programme with
Jane Case in charge with a hymn
being sung followed by a reading
from the Bible in question and
answer form.
• A contest was folloWcd by a.
reading by Jane. •
Leanna and Lori Joe, Cromat'ty
spent the weekend with Debbie
Holley alsb visitng with the
Hulleys were Mrs. Bob Gardiner
and Ronnie, Mr. and Mrs. Bill
Kistenet and Billy Guelph. who
were at 'their tut-rimer Fame near
Family Paradise.
Correspondent
Mrs. Robert Holley
The U.C.W. of Cavan United
Church met May 16 in the
basement of the church with
Anna Doltnage opening the
meeting with devotions. Grace
Smith gave a poem on "Tribute to
Mothers". The financial 'state.
rnents7 were given and the
proceeds from the Ham supper
were handed in• to go to the
church board. •
The U.C.W. are to have a bake
sale at the Craft Festival in
Seaforth tin June 17.
The tentative date for,the
LARGE EGGS FACIAL TISSUE NAPOLI PIZZA CO N.. PEAS
ZEHRS
REG.
12'
200's
,11 oz.
ZEHRS
REG. •
46` EA.
REG.
51,19 12 oz.