The Huron Expositor, 1976-12-16, Page 26A number of vintage issues of
the Expositor were given us
recently by Mrs. Dorothy Engel,
who found them in her home at
11.11,3,
.The layout of the paper has
changed greatly as well as
content and style of advertising.
The oldest paper is dated Friday,
September 7, 1900. It is well aged
with the respectable number of
tears and stains but it' is still
readable if one has time and
patience.
The one detail that stands out
as you read is that the stories
don't have large headings so that
ALL STAR TOURS
PIONEERS OF ESCORTED MOTOR COACH TOURS .
"OUR BUSINESS IS GOING PLACES"
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All Star-Tours
presents
New Year's
Eve
in NASHVILLE
Priced from $140.00
INCLUDED IN COST
- 2 Nights accommodations at the
Albert Pick Motel
- Six Meals
- Reserved seats for the 1st Opry
Show of 1977
- Gala New Years Eve Party with non
stop entertainment, champagne
punch, hors d'oeuvres, party hats
and favors.
- Tour of Music City, U.S.A.
-Country Music Hall of Fame
- Hotel & Motel Taxes
"JOIN US FOR AN EXCITING, RELAXING
HOLIDAY IN THE SUM THIS WINTER"
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WE RESERVE THE RIGHT TO LIMIT QUANTITIES
-14 THE .11LORON EXPOSITOR, DECEIVIBER 16, 1976
arried romance in serials
Old Expositors have national news, are harder to read
the reader can pick out a story
quickly. Headings are written
instead in print only one size
larger than the story.
Often you will be reading an
advertisement before you realize
that it isn't a story of human
interest but a push for an elixer
that is guaranteed to improve
your health or anything else that
is ailing and that you don't want
to mention.
The older weeklies took it upon
themselves to report any national
news of importance as many
people didn't get a daily paper
delivered on a regular basis. So
under the heading of Canada you
can read two or three line
captions about newsworthy
happenings.
Here are some examples: 60
horses were burned with the
livery stables of H.C.Cooper at
Medicine Hat, last Friday. --- Wh
ile sitting in his office at N iagara
Falls on Friday, George Dawson,
a wealthy and prominent
contractor, gasped and struggled
for breath a moment and was
dead. He was talking a moment:
before to his son-in-law, CharleS
A.-Tilden. Mr. Tilden had just
arrived and asked him if Ire would
not have his lunch, which Mr.
Dawson replied that he was not
feeling well and guessed he
would wait 'till he felt better. He
had been afflicted with serious
kidney trouble which, it is
surmised, assumed . an acute
form, and killed him quickly. He
was engaged in a million dollar
contract with the Canadian
Niagara Power Company at the
time of his death. He was 71 years
of age..
Other news from Canada
included weddings of political
figures, sales of businesses which
told how much they sold for, and
positions filled and the wage the
workers would be receiving.
The front page also carried
features of special interest to
people concerned with
temperance. Under a' heading
"The Medical Use of Alcoholic
Liquors", an unnamed author
says that alcohol is a
preservative, therefore it is great
folly to' take • fermented liquors
along with food or to use, them in
cookery, as it has a tendency to
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harden food and hinder digestion.
Another unusual sight is
advertising on the front page. A
standing ad of two columns wide
runs a full page in depth from - -
Greig Clothing Co.
There was also advertising
from n ational manufacturers who
urged patrons to ask for their
product at the local merchants
and if they did not carry the
desired product they must order
the product direct front the
manufacturer themselves. One
such advocate of this procedure
was the fa ous Stanfield
Underwear Comp ny from Truro,
Nova Scotia.
Other advertisers were the
business colleges both near by
and distant. Alma College in St.
Thomas was a regular advertiser
as was the Central Business
College in Toronto. •
Advertised was everything
from old chickens to underwear.
And the price was within easy.
reach for even the farmers, for
some stores accepted produce as
cash. Stewart Brothers,. in plain
bold type, claimed to pay the
highest prices for butter and
eggs. (Expositor, April 29, 1904).
Some ads •are set up as short
stories and when you get to the
end you find that the saving
product may be had for a mere
50c frdm the local pharmacist,
who is inever mentioned.
Besides ads there is also some
unusual copy. Every week there is
a story for those who want
entertainment. The selling point
is clear when at the bottom of the
page the words "Continued next
week" appear. .To know what
happened in - Mary Hamilton's
Romance (Expositor, April 29,.
1904), you have to buy the issue
of May 6, 1904.
If you are interested in reading
encyclopedias, the local paper of
days agone was the source of info
you 'would like. There are stories
about the discovery of opals in the
place where the sun and the moon
meet, and the origin of
commonplace phrases. Did you
knbw 'that the phrase "A feather
in his cap" comes from Hungary.
where it had been formerly their
custom to put a feather in their
caps for every Turk they kill
There are also birth notices as
well as obituaries and wedding
write ups.
The classified ads were on
pages near the end of the issue as
they still are today but they were
not organized on one page but
spread a column here and a
column there.'
There were also stock market
reports from London, England,
Glasgow, Scotland, Montreal,
Quebec, and Toronto as well as
Buffalo across the border. One
thing that in common with all
newspapers at one time" or
another is the Years Agone
column. In this case it was "In the
Olden Days" and in 1900 went
back thirty seven years to the
events of 1863.
The biggest difference between
the old,and new Expositors is the
amount of pertinent and up to the
minute coverage of local events.
News coverage is so quick and
complete that an earthquake in
Turkey can happen and within
minutes the world centres are
issidng news releases concerning
thet'clamage,
The old Expositor printed
international news that' was at
least a week old by the time it was
set in the old metal type.
News not only travelled slower
but it was harder to come by and
weeklies had room for fiction
stories, proverbs, long letters
from special correspondents,
even cartoons.
Today at the Expositor there is
so much up tom inute local n
that national material is left to the
big dailies to report.
Prices effective till
Tues.,Dec. 21/76
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