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The Lucknow Sentinel, 1974-11-06, Page 16t re. is swam* • THE LUCKNOW SENTINEL LUCKNOW. ONTARIO hen buying a consider 6 important , Cars e_quippeo with catalytk- Converters require , • the use of unleaded gasoline. Unleaded .gasoline is not reudilv availabk. However, al! Ford of Canada carlities have been engineered without catalytic converters and can run on any gasoline — regular. ' or unleaded. Read the full story: Cars equipped With catalytic converters require the use of unleaded gasorme. In'order to meet the new Canadian exhaust emission standards, some 1975 cars are equipped with a catalytic converter. which is an emission • control device that requires the use of More expensive unleaded gasoline_ Unleaded gasoline is not readily available. Although unleaded gasoline -may he available at ftp to 49,-; ol. ga'.ohne stations in some major urban _ centres., it will he substantially less in rural areas. 1 he Department of Industry. Trade and Comnierce survey. dated June. 1974_ states that on a national basis_ unleaded gasoline will not he available at 8 out of 10 stations in Canada. as of October 1_ 1974. 3 Govern sources had this to say regarding 1975-1976 Canadian emission control standards. "The Federal Government plans to require emission controls for 1975 -model cars in Canada that will produce a further reduction of 5% in exhaust emissions but will neither require use of catalytic converters nor result in any further reduction in fuel economy," ''The new proposed Careadiari1§75 automobile emission standards, while they will be more stringent than the present 1973 standards, will not be as stringent as the proposed U.S. 1975 standards,'" "The proposed 1975 standards for Canada will not require use of any catalytic converters.'' "The federal announcement yesterday said that the 1975 Canadian emission standards 'can be accomplished by the use of such devices as early fuel evap- oration. electronic ignitions. and improved carburetors"" "if catalytic converters are not required on Canadian cars there will be less of a demand for unleaded gasoline in Canada" — Fram a neves reparr acalkshed an The C-tabe & Mad. duty 20. P973_ The Ministry of Transport has stated "that the Ministry intends to enforce in the year 1976, the same automobile exhaust emission standards as are being established for 1975," WEDNESDAY, NOVEMBER& car, — Excerpt from a Department of Transport letter to the Motor Vehicle Manufacturers Association, dated February 20, 1974. AN Ford of Canada carnes have been engineered to nm on any gasoine and meet the new 1975 Canadian emission control standards without requwmg catalytic converters. • a These "Economy Extenders" have been engineered into every 1975 Ford and Mercury Calm In addition to the convenience of .being able to use any gasoline. anywhere, a number of features, • ' which we call -Economy Extenders. have been engineered: in•to.every 1.975 'Ford of Canada Carline, These include: • Solid state ignition that eliminates the points' and condenser and improves fuel • economy over .16nt.7, periods due to a• more stable spark plug perfOrmance • Improved engine tuning on many engines which results in better fuel economy and performance • Optimized rear axle ratios that contribute to less engine wear and lower fuel consumption by proper matching to load and use requirements • Steel -belted radial tires that extend tread life and reduce rolling frietioRfor hitter gas mileage. . In addition. extended service interVals con- tribute to reduced maintenance requirements.and therefore, lower operating costs. • • There'sa sit.inificant 'difference between Canada ' and the 'United States in exhaust emission standards • for 1975 cars. „ The Canadian decided to adopt more reasonable emission standards than those in the United States, which meant that catalytic • ckinverters•were not necessary to meet the Canadian Ntandards. .• So for 1975..Ford of Canada decided not to Follow suit with Ford .in the United States- lthoiih it,would have been much easier (and less costly) to,do so. . - Ford of (anada's !decision to minimizeithe need for catalytic convertersim('anadashows our real concern for you. the motorist. 0 00 • We decided to Offer cars without catalytic comerters. because a) a Catalytic converter Could, hc an extra expense for you, b) the unleadeil‘ fuel • that -s required for catalytic converters is in limited' supply. in (anada.... and:. c) tmleadedt.iasofine is expensive than the lower priced regular. Now in order to Meet:if/ie. 1975 Canadian exhaust emission standards. without the use of ca'talytic conxerters. Ford of Canada invested over 1 million M an extensive:pa-Tram involving Nindicjn1 engineering changes_ additional corn- ple‘ny in out as.embly plants and other special programs. 1 he result is that all etigines (with the exception 01 one the optional 18 litre Vbrit. for ...Al 19:5 line., 01 Ford ol Canada cars, meet the staattlards, vt :thou! requiring catalytic converters. no hili rng on any gasoline - unleaded. premium en' the lower priced regular. l-ord ot anada led..that this %%al mean a lot to motorists who are not able to find unleaded 1....b•olirie in their nornial.drix•ing and tuel-shopping patteats. Particularlv.. those lie in rural arcas. o- are travelling to the 4:oltage or ski slopes – where nitte,ded gasolene availability i :•;tibstaritially less than matOr Iterhart COUR:N. Ifflgitiow, Ford aid filerany dealers can give fast delivery on car' s m stock which run on any gamine --unleaded, premium or the lower priced regular. Ford and 'Mercury dealers can sive vett delivery of a new 1975 car from the larile. stock they have on hand right now. We're .tire there's the model you want. in the colour vou want. equipped with the options you want to meeti,our personal needs. And no matter where vou are in Canada or wherever ‘oure Olt can irie the 01*.asolinethat's available.: unleaded. premium or the lower priced regular. When you choose from a 1975 Ford or Mercury carie, ifs nice to know you can settle for any •gasoline, anywhere. Buying or leasing -11k ht now you can select a 1975 car from stock at your Ford or Mercury dealer which will run on any gasoline. 7:(.°)RD *36.