The Lucknow Sentinel, 1974-11-06, Page 16t
re.
is swam*
•
THE LUCKNOW SENTINEL LUCKNOW. ONTARIO
hen buying a
consider
6 important
,
Cars e_quippeo with catalytk- Converters require , •
the use of unleaded gasoline. Unleaded .gasoline is
not reudilv availabk. However, al! Ford of Canada
carlities have been engineered without catalytic
converters and can run on any gasoline — regular. '
or unleaded. Read the full story:
Cars equipped With
catalytic converters
require the use of
unleaded gasorme.
In'order to meet the new Canadian exhaust
emission standards, some 1975 cars are equipped
with a catalytic converter. which is an emission •
control device that requires the use of More
expensive unleaded gasoline_
Unleaded gasoline is
not readily available.
Although unleaded gasoline -may he available at ftp
to 49,-; ol. ga'.ohne stations in some major urban _
centres., it will he substantially less in rural areas.
1 he Department of Industry. Trade and Comnierce
survey. dated June. 1974_ states that on a national
basis_ unleaded gasoline will not he available at 8
out of 10 stations in Canada. as of October 1_ 1974.
3
Govern sources
had this to say regarding
1975-1976 Canadian
emission control standards.
"The Federal Government plans to
require emission controls for 1975 -model
cars in Canada that will produce a
further reduction of 5% in exhaust
emissions but will neither require use of
catalytic converters nor result in any
further reduction in fuel economy,"
''The new proposed Careadiari1§75
automobile emission standards, while
they will be more stringent than the
present 1973 standards, will not be as
stringent as the proposed U.S. 1975
standards,'"
"The proposed 1975 standards for
Canada will not require use of any
catalytic converters.''
"The federal announcement yesterday
said that the 1975 Canadian emission
standards 'can be accomplished by the
use of such devices as early fuel evap-
oration. electronic ignitions. and
improved carburetors""
"if catalytic converters are not required
on Canadian cars there will be less of a
demand for unleaded gasoline in
Canada"
— Fram a neves reparr acalkshed an The C-tabe & Mad.
duty 20. P973_
The Ministry of Transport has stated
"that the Ministry intends to enforce in
the year 1976, the same automobile
exhaust emission standards as are being
established for 1975,"
WEDNESDAY, NOVEMBER&
car,
— Excerpt from a Department of Transport letter to the
Motor Vehicle Manufacturers Association, dated
February 20, 1974.
AN Ford of Canada
carnes have been
engineered to nm on
any gasoine and meet the
new 1975 Canadian emission
control standards without
requwmg catalytic converters.
•
a
These "Economy
Extenders" have been
engineered into every
1975 Ford and Mercury Calm
In addition to the convenience of .being able to use
any gasoline. anywhere, a number of features,
• ' which we call -Economy Extenders. have been
engineered: in•to.every 1.975 'Ford of Canada Carline,
These include: • Solid state ignition that eliminates
the points' and condenser and improves fuel •
economy over .16nt.7, periods due to a• more stable
spark plug perfOrmance • Improved engine tuning
on many engines which results in better fuel
economy and performance • Optimized rear axle
ratios that contribute to less engine wear and lower
fuel consumption by proper matching to load and
use requirements • Steel -belted radial tires that
extend tread life and reduce rolling frietioRfor
hitter gas mileage. .
In addition. extended service interVals con-
tribute to reduced maintenance requirements.and
therefore, lower operating costs. • •
There'sa sit.inificant 'difference between Canada
' and the 'United States in exhaust emission standards
• for 1975 cars.
„ The Canadian decided to adopt
more reasonable emission standards than those in
the United States, which meant that catalytic •
ckinverters•were not necessary to meet the Canadian
Ntandards. .•
So for 1975..Ford of Canada decided not to
Follow suit with Ford .in the United States-
lthoiih it,would have been much easier (and less
costly) to,do so.
. - Ford of (anada's !decision to minimizeithe
need for catalytic convertersim('anadashows our
real concern for you. the motorist. 0 00
• We decided to Offer cars without catalytic
comerters. because a) a Catalytic converter Could,
hc an extra expense for you, b) the unleadeil‘ fuel
• that -s required for catalytic converters is in limited'
supply. in (anada.... and:. c) tmleadedt.iasofine is
expensive than the lower priced regular.
Now in order to Meet:if/ie. 1975 Canadian
exhaust emission standards. without the use of
ca'talytic conxerters. Ford of Canada invested over
1 million M an extensive:pa-Tram involving
Nindicjn1 engineering changes_ additional corn-
ple‘ny in out as.embly plants and other special
programs.
1 he result is that all etigines (with the
exception 01 one the optional 18 litre Vbrit. for
...Al 19:5 line., 01 Ford ol Canada cars, meet the
staattlards, vt :thou! requiring catalytic converters.
no hili rng on any gasoline - unleaded.
premium en' the lower priced regular.
l-ord ot anada led..that this %%al mean a lot
to motorists who are not able to find unleaded
1....b•olirie in their nornial.drix•ing and tuel-shopping
patteats. Particularlv.. those lie in rural arcas.
o- are travelling to the 4:oltage or ski slopes – where
nitte,ded gasolene availability i :•;tibstaritially less
than matOr Iterhart COUR:N.
Ifflgitiow, Ford aid
filerany dealers can
give fast delivery on
car' s m stock which run on any
gamine --unleaded, premium
or the lower priced regular.
Ford and 'Mercury dealers can sive vett
delivery of a new 1975 car from the larile. stock
they have on hand right now. We're .tire there's
the model you want. in the colour vou want.
equipped with the options you want to meeti,our
personal needs. And no matter where vou are in
Canada or wherever ‘oure Olt can irie the
01*.asolinethat's available.: unleaded. premium or
the lower priced regular.
When you choose from
a 1975 Ford or Mercury
carie, ifs nice to know
you can settle for any
•gasoline, anywhere.
Buying or leasing -11k ht now you can select a
1975 car from stock at your Ford or Mercury
dealer which will run on any gasoline.
7:(.°)RD
*36.